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Race Online 2012
 

Race Online 2012

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Howard Bashford talking about customers who do not use the internet and how to encourage them to access the benefits of being online.

Howard Bashford talking about customers who do not use the internet and how to encourage them to access the benefits of being online.

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  • What is most important to my mother?
  • Encourage and engage her
  • Integrates with Facebook. Receive notifications in hotmail.
  • Engaging

Race Online 2012 Race Online 2012 Presentation Transcript

  • Meeting the needs of
    our customers
  • Who are our customers
    • 8.4 million adults are not online
    • 65% of over 65 year olds do not have internet access
    • Home and housing associations
    • 29% of 65+ use the internet for travel
  • What is the key driver
  • What is the key driver
    Motivation
  • Inspire customers
  • Engage customers
  • Engage customers
  • safe accessible intergenerational e-inclusion
    12
    © Mobilelite Ltd. All rights reserved.
  • become a
    Digital Champion
  • Working with partners
    UK Online Centres
    BBC
    Corporates
    Voluntary Groups
    Schools and associations
    Individuals
    Local authorities
  • Create initiatives
    Go ON
    Pass IT On
    Give an Hour
    Go ON Leeds
    Go ON Adopt
  • inspire
    show
    set up
    donate
    at work or school