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Sweat the Assets, Share Our DataNextBuses: empowering the innovatorsTraveline Conference 2011<br />“Live Information for a...
Agenda<br />mxData Company Profile<br />NextBuses Project Update<br />An Open Platform approach<br />The Innovators<br />L...
mxData<br />Company Profile<br />Live information for a generation on the move<br />
Produced by <br />mxData – the Company<br />mxDatadevelops and deploys mobile data applications and solutions, predominant...
 Privately owned and profitable
 Web and mobile, applications and services
TrafficTV
MetroTV
 London TubeMap
 NRE Rail Enquiries
 Orange Local mobile local search
 O2 Train Times
 AA, MTV, Qype, National Trust,  MUFC
  Platform Technologies
 MXI mobile application development platform
 LDP (Local Discovery Platform) aggregation and dissemination of live information . Acquired m-spatial in early 2009.</li>...
AA Breakdown & Traffic<br />AA RoutePlanner<br />AA Honda, AA Ireland<br />AA London Maps, TimeMachine<br />Herts CC Intal...
TubeMap<br />The Iconic London Underground Map<br /><ul><li>Tube Map and Tube Line
Live Tube information from TFL
Route Planner, Twitter, Oyster
Advertising funded
11th most downloaded free app on iTunes
In excess of 5,000,000 downloads</li></ul>Live information for a generation on the move<br />
Live information for a generation on the move<br />
Live information for a generation on the move<br />
Live information for a generation on the move<br />
Orange Local<br />
O2 Train Times<br />Live information for a generation on the move<br />
Relationship with Traveline<br />NextBuses<br />Live information for a generation on the move<br />
mxData and NextBuses<br />Procurement process Q1&2 2011<br />Awarded contract to take effect from October 2011 with 5 year...
Deliverables<br />Live information for a generation on the move<br />4<br />5<br />
NextBuses mobile website<br />Live information for a generation on the move<br />
An open platform approach <br />The Local Discovery Platform<br />Live information for a generation on the move<br />
mxData Technology Proposition<br />Live information for a generation on the move<br />
Local Discovery Platform<br />Live information for a generation on the move<br />data conversion<br />spatial and map data...
LDP and APIs<br />Live information for a generation on the move<br />The Local Discovery Platform (LDP) is a content aggre...
Content characteristics<br />Live information for a generation on the move<br />STATIC CONTENT<br />e.g. traditional busin...
Content Partners<br />STATIC CONTENT<br />e.g. traditional business listings<br />SHORT-LIVED CONTENT<br />e.g. traffic/tr...
Innovators<br />Mobile Data Activities<br />Development Communities<br />Live information for a generation on the move<br />
Smartphones<br />Live information for a generation on the move<br />UK market: 41% of all devices are Smartphones (ComScor...
UK Metrics:<br />13.7b page views on mobile internet (ComScore GSMA Metrics April 2011)<br />49% of mobile users now use i...
Online activity<br />Live information for a generation on the move<br />Source: Ofcom August 2011<br />
Distribution Partners<br />Communities of application developers<br />White label service providers<br />Content and servi...
Innovation<br />Journey Planner<br />Social Media<br />Local Search and other content<br />Transactions<br />More…<br />Li...
Journey Planning<br />mxData focus:<br />LDP API extensions<br />Multi-modal journey planning<br />Scheduling, monitoring ...
Journey Planning<br />Live information for a generation on the move<br />A multi-modal real-time journey planning service<...
Multi-modal JP<br />Live information for a generation on the move<br />
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Mx data traveline conference 2011

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MX data describe their implementation of NextBuses.

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Transcript of "Mx data traveline conference 2011"

  1. 1. Sweat the Assets, Share Our DataNextBuses: empowering the innovatorsTraveline Conference 2011<br />“Live Information for a generation on the move”<br />
  2. 2. Agenda<br />mxData Company Profile<br />NextBuses Project Update<br />An Open Platform approach<br />The Innovators<br />Live information for a generation on the move<br />
  3. 3. mxData<br />Company Profile<br />Live information for a generation on the move<br />
  4. 4. Produced by <br />mxData – the Company<br />mxDatadevelops and deploys mobile data applications and solutions, predominantly involving the delivery of rich and dynamic local information.<br /><ul><li> Founded 2004
  5. 5. Privately owned and profitable
  6. 6. Web and mobile, applications and services
  7. 7. TrafficTV
  8. 8. MetroTV
  9. 9. London TubeMap
  10. 10. NRE Rail Enquiries
  11. 11. Orange Local mobile local search
  12. 12. O2 Train Times
  13. 13. AA, MTV, Qype, National Trust, MUFC
  14. 14. Platform Technologies
  15. 15. MXI mobile application development platform
  16. 16. LDP (Local Discovery Platform) aggregation and dissemination of live information . Acquired m-spatial in early 2009.</li></li></ul><li>mxData apps<br />Live information for a generation on the move<br />London TubeMap and TubeMap Pro<br />MyTrains<br />NYC Subway<br />Barcelona Metro<br />TrafficTV<br />TrafficEye<br />MetroTV<br />
  17. 17. AA Breakdown & Traffic<br />AA RoutePlanner<br />AA Honda, AA Ireland<br />AA London Maps, TimeMachine<br />Herts CC Intalink<br />GMPTE MetroLink<br />GetThereSooner<br />FootiePubs<br />MTV<br />MUTFC<br />Qype<br />Client apps<br />Live information for a generation on the move<br />
  18. 18. TubeMap<br />The Iconic London Underground Map<br /><ul><li>Tube Map and Tube Line
  19. 19. Live Tube information from TFL
  20. 20. Route Planner, Twitter, Oyster
  21. 21. Advertising funded
  22. 22. 11th most downloaded free app on iTunes
  23. 23. In excess of 5,000,000 downloads</li></ul>Live information for a generation on the move<br />
  24. 24. Live information for a generation on the move<br />
  25. 25. Live information for a generation on the move<br />
  26. 26. Live information for a generation on the move<br />
  27. 27. Orange Local<br />
  28. 28. O2 Train Times<br />Live information for a generation on the move<br />
  29. 29. Relationship with Traveline<br />NextBuses<br />Live information for a generation on the move<br />
  30. 30. mxData and NextBuses<br />Procurement process Q1&2 2011<br />Awarded contract to take effect from October 2011 with 5 year term<br />National arrangements for:<br />mobile internet<br />SMS channel<br />Data collection and distribution<br />Access to platform and extended functionality<br />Live information for a generation on the move<br />
  31. 31. Deliverables<br />Live information for a generation on the move<br />4<br />5<br />
  32. 32. NextBuses mobile website<br />Live information for a generation on the move<br />
  33. 33. An open platform approach <br />The Local Discovery Platform<br />Live information for a generation on the move<br />
  34. 34. mxData Technology Proposition<br />Live information for a generation on the move<br />
  35. 35. Local Discovery Platform<br />Live information for a generation on the move<br />data conversion<br />spatial and map data<br />aggregated content<br />3rd party providers of rich content<br />
  36. 36. LDP and APIs<br />Live information for a generation on the move<br />The Local Discovery Platform (LDP) is a content aggregation and data management platform for data with a spatial component. Developed by mxData in order to solve many of the issues associated with content aggregation of geographically referenced (or local) content from multiple content providers:<br />data aggregation<br />data geocoding<br />management of User Generated Content (UGC)<br />high availability, hosted service<br />The LDP API is a developer API for content search: <br />platform neutral, using common web standards<br />used in a wide range of scenarios including third-party services and websites, mobile apps and web apps. <br />a REST-like interface and returns XML or JSON responses. <br />supports emerging web technologies (e.g. AJAX enabled websites and HTML5 web-apps)<br />supports wrapping responses in a JavaScript callback. <br />supports access by multiple third-parties, providing fine-grained configuration on a per-partner basis<br />
  37. 37. Content characteristics<br />Live information for a generation on the move<br />STATIC CONTENT<br />e.g. traditional business listings<br />SHORT-LIVED CONTENT<br />e.g. traffic/travel incidents<br />PUBLIC CONTENT<br />e.g. venue information<br />PRIVATE & SHARED CONTENT<br />e.g. favourites lists, messages<br />COMMERCIAL CONTENT<br />e.g. reviews from brandedsuppliers<br />USER GENERATED CONTENT<br />e.g. unbranded reviews published on web and via mobile phone<br />RAW CONTENT<br />e.g. business descriptionsfrom specialist suppliers<br />3rd PARTY CONTENT SERVICES<br />e.g. deep links into existing mobile content services<br />FREELY VISIBLE CONTENT<br />e.g. web content accessiblevia search engines<br />‘DEEP WEB’ CONTENT<br />e.g. subscription content notaccessible from search engines<br />STATIC VENUE CONTENT<br />e.g. venue listings<br />TIME SENSITIVE CONTENT<br />e.g. gig guides<br />
  38. 38. Content Partners<br />STATIC CONTENT<br />e.g. traditional business listings<br />SHORT-LIVED CONTENT<br />e.g. traffic/travel incidents<br />Cinema Listings, train times<br />PUBLIC CONTENT<br />e.g. venue information<br />PRIVATE & SHARED CONTENT<br />e.g. favourites lists, messages<br />COMMERCIAL, VALIDATEDCONTENT<br />e.g. reviews from brandedsuppliers<br />USER GENERATED CONTENT<br />e.g. unbranded reviews publishedon web and via mobile phone<br />THIRD PARTY CONTENT SERVICES<br />e.g. deep links into existing mobile content services<br />RAW CONTENT<br />e.g. business descriptionsfrom specialist suppliers<br />‘DEEP WEB’ CONTENT<br />e.g. subscription content notaccessible from search engines<br />FREELY VISIBLE CONTENT<br />e.g. web content accessiblevia search engines<br />TIME SENSITIVEEVENT CONTENT<br />e.g. gig guides<br />STATIC VENUE CONTENT<br />e.g. venue listings<br />Dynamic aggregation of broad & deep content<br />
  39. 39. Innovators<br />Mobile Data Activities<br />Development Communities<br />Live information for a generation on the move<br />
  40. 40. Smartphones<br />Live information for a generation on the move<br />UK market: 41% of all devices are Smartphones (ComScore GSMA Metrics April 2011)<br />Source: ComScoreMobiLens, July 2011<br />Mobile Subscribers Aged 13+<br />UK Metrics:<br />Android up by 16% in 12 months<br />Symbian down by 16% in 12 months<br />
  41. 41. UK Metrics:<br />13.7b page views on mobile internet (ComScore GSMA Metrics April 2011)<br />49% of mobile users now use internet or apps (ComScore GSMA Metrics April 2011)<br />Each user has 18 mobile touch points each day (IAB, Jan 2011)<br />27% of users choose mobile as preferred data access (IAB, Jan 2011) <br />Mobile Consumption<br />Live information for a generation on the move<br />EU Market: 32% of users access a mobile browser<br />Source: ComScoreMobiLens, July 2011<br />Mobile Subscribers Aged 13+<br />
  42. 42. Online activity<br />Live information for a generation on the move<br />Source: Ofcom August 2011<br />
  43. 43. Distribution Partners<br />Communities of application developers<br />White label service providers<br />Content and service providers<br />Live information for a generation on the move<br />
  44. 44. Innovation<br />Journey Planner<br />Social Media<br />Local Search and other content<br />Transactions<br />More…<br />Live information for a generation on the move<br />
  45. 45. Journey Planning<br />mxData focus:<br />LDP API extensions<br />Multi-modal journey planning<br />Scheduling, monitoring and alerts<br />Long distance and local<br />Bus and coach national datasets<br />Third party partner<br />Live information for a generation on the move<br />
  46. 46. Journey Planning<br />Live information for a generation on the move<br />A multi-modal real-time journey planning service<br />Aggregates global public transport data<br />Handles TransXchange, ATCO CIF and GTFS timetable formats<br />Hosted Software as a Service in the Cloud<br />Hosted, scalable API, many countries, regions, cities<br />Accessible via SOAP or REST<br />Support JSON or XML responses<br />A variety of transit planning features<br />Journey Planning (From A to B)<br />Public Transport data with mapping data<br />Walking directions <br />Real-time annotations<br />
  47. 47. Multi-modal JP<br />Live information for a generation on the move<br />
  48. 48. Social Media<br />mxData focus:<br />Integration with facebook/twitter<br />Pull: aggregation of feeds/streams<br />Push: publication<br />Mediation<br />Registration<br />Live information for a generation on the move<br />
  49. 49. Platform innovation<br />mxData focus:<br />Local Search<br />Aggregation of rich, local, dynamic content<br />What, where ‘two-box’ search<br />One box ‘universal’ search<br />Personalisation<br />Favourites/Bookmarks<br />Save/Sharing Places – integration with social media<br />User generated content<br />Transactions<br />Tickets, Bookings, reservations<br />NFC<br />Mobile Wallet<br />Coupons/Vouchers/Offers<br />Location contextualised<br />Dynamic assembly and redemption codes<br />Live information for a generation on the move<br />
  50. 50. Contact <br />Live information for a generation on the move<br />Rick Smith<br />rick.smith@mxdata.co.uk<br />M: +44(0)7801 066014 <br />T:   +44(0)1296 612765<br />www.mxdata.co.uk<br />
  51. 51. Local Search<br />Aggregated content services<br />Live information for a generation on the move<br />
  52. 52. Live information for a generation on the move<br />3 Monkeys<br />136-140, Herne Hill, London, SE24 9QH<br />Tel: 020 7738 5500<br />3 Monkeys<br />136-140, Herne Hill, London, SE24 9QH<br />Tel: 020 7738 5500<br />A jewel in the crown of SE London is the 3 Monkey's Indian restaurant. Not a sign of flock wallpaper in sight, the decor is light and airy and the cooking highly regarded…<br />More<br />A jewel in the crown of SE London is the 3 Monkey's Indian restaurant. Not a sign of flock wallpaper in sight, the decor is light and airy and the cooking highly regarded…<br />More<br />Photo: Exterior<br />Photo: Exterior<br />Category: Italian restaurants; Restaurant - Seafood<br />Category: Italian restaurants; Restaurant - Seafood<br />Reservation/Offers<br />3 MONKEYS<br />Reservation/Offers<br />What’s Nearby<br />Directions to<br />Directions from<br />Save to Favourites<br />Send to Friend<br />3 MONKEYS<br />What’s Nearby<br />Directions to<br />Directions from<br />Save to Favourites<br />Send to Friend<br />> Next<br />> Done<br />> Home<br />> About<br />> Next<br />> Done<br />> Home<br />> About<br />The LDP aggregates structured content from multiple distinct content services into a single ‘rich experience of place’<br />
  53. 53. Live information for a generation on the move<br />3 Monkeys<br />136-140, Herne Hill, London, SE24 9QH<br />Tel: 020 7738 5500<br />A jewel in the crown of SE London is the 3 Monkey's Indian restaurant. Not a sign of flock wallpaper in sight, the decor is light and airy and the cooking highly regarded…<br />More<br />Photo: Exterior<br />Category: Italian restaurants; Restaurant - Seafood<br />Reservation/Offers<br />3 MONKEYS<br />What’s Nearby<br />Directions to<br />Directions from<br />Save to Favourites<br />Send to Friend<br />> Next<br />> Done<br />> Home<br />> About<br />3 Monkeys<br />136-140, Herne Hill, London, SE24 9QH<br />Tel: 020 7738 5500<br />Business Listings<br />A jewel in the crown of SE London is the 3 Monkey's Indian restaurant. Not a sign of flock wallpaper in sight, the decor is light and airy and the cooking highly regarded…<br />More<br />Photo: Exterior<br />Category: Italian restaurants; Restaurant - Seafood<br />Reservation/Offers<br />3 MONKEYS<br />What’s Nearby<br />Directions to<br />Directions from<br />Save to Favourites<br />Send to Friend<br />> Next<br />> Done<br />> Home<br />> About<br />
  54. 54. Live information for a generation on the move<br />Kings Cross Station<br />Euston Road, Camden NW12QL <br />Tel: +44 8457 484950<br />King's Cross Station is the gateway between London and the East of England, North Eastern England, and Scotland. Destinations include Leeds, Newcastle, Edinburgh, Cambridge, Welwyn Garden City and Stevenage.<br />3 Monkeys<br />136-140, Herne Hill, London, SE24 9QH<br />Tel: 020 7738 5500<br />A jewel in the crown of SE London is the 3 Monkey's Indian restaurant. Not a sign of flock wallpaper in sight, the decor is light and airy and the cooking highly regarded…<br />More<br />Category: Message, Railway Stations, Underground Stations<br />Photo: Exterior<br />Category: Italian restaurants; Restaurant - Seafood<br />Photo: Exterior<br />Reservation/Offers<br />3 MONKEYS<br />What’s Nearby<br />Directions to<br />Directions from<br />Save to Favourites<br />Send to Friend<br />What’s Nearby<br />Directions to<br />Directions from<br />Save to Favourites<br />Send to Friend<br />> Next<br />> Done<br />> Home<br />> About<br />> Next<br />> Done<br />> Home<br />> About<br />Live Departures/Arrival Information<br />Live Tube Information<br />The LDP dynamically constructs the detailed pages from the available content feeds.<br />Structure within the feeds determines the correct assembly of pages <br />
  55. 55. Spacemark<br />A hub of places<br />Live information for a generation on the move<br />
  56. 56. SpacemarkProviding a ‘hub’ for places<br />Spacemark allows consumers to ‘spacemark’ businesses on the web or via 118/411 services…<br />…and then access them ‘on the move’ via mobile or personal navigation<br />e.g. find a restaurant via a local guide on the web…<br />…and have it instantly available in your personal navigation system <br />
  57. 57. Live information for a generation on the move<br />Capture Places from any website<br />
  58. 58. Retrieve Places on Mobile<br />Live information for a generation on the move<br />A Spacemark can be accessed anytime, anywhere. <br />On a mobile phone the places you have saved are easily accessible from a link on the home page.<br />
  59. 59. Mobile Offer/Vouchers<br />LocalSecrets.com<br />Live information for a generation on the move<br />
  60. 60. Rich Content and vouchers<br />Restaurant Details/Search<br />
  61. 61. LocalSecrets – printed voucher<br />Print paper copy and hand to restaurateur for redemption<br />
  62. 62. LocalSecrets – e-vouchers<br />Select an offer<br />
  63. 63. LocalSecrets – e-voucher ‘Send to mobile’<br />‘Send to mobile’ and show to restaurateur on the phone for redemption<br />
  64. 64. Confirmation of details<br />
  65. 65. LocalSecrets mobile experience<br />SMS<br />Mobile browser<br />LocalSecrets<br />For your LocalSecrets e-voucher, click here:<br />http://m.localsecrets.com/acbcdefghijkl<br />
  66. 66. Live information for a generation on the move<br />
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