Apps to Zaps of Ticketing

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Mark Fowles of Nottingham City Transport at the Traveline Conference 2010

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Apps to Zaps of Ticketing

  1. 1. App’s to Zap’s The future of transport ticketing? Mark J Fowles Managing Director Nottingham City Transport
  2. 2. Ticketing is defined as a contractual and monetary relationship between the transport operators and the users of public transport services for the provision of a service linked to the monetary value of the ticket. The provision of a ticketing system requires a set of complex procedures that involves the issuance and validation of the ticketing medium. Markantonakis & Mayes Ticketing; A definition
  3. 3. Early examples of ticket machines
  4. 4. later examples
  5. 5. Some early tickets <ul><li>     </li></ul>
  6. 6. A early purveyor of tickets
  7. 7. Granddad, a close up.
  8. 8. Some more modern ticket machines
  9. 9. More modern bus tickets
  10. 10. Ticketing Issues <ul><li>Cash handling </li></ul><ul><li>Data recording </li></ul><ul><li>Validation </li></ul><ul><li>Fraud </li></ul>
  11. 11. Since fares were introduced we have had fare dodgers and excuses It’s no good praying to me, love, I’m equally guilty
  12. 13. Smartcard <ul><li>Period passes. </li></ul><ul><li>Electronic purses. </li></ul><ul><li>Concessionary passes. </li></ul><ul><li>Inter-ticketing? </li></ul><ul><li>E-partnerships. </li></ul><ul><li>E-marketing. </li></ul>
  13. 14. Smartcards
  14. 15. <ul><li>TRANSPORT Minister Norman Baker has revealed that the government is planning to create a national transport smartcard, which would cover trains, trams and buses. The Department for Transport has also confirmed that it has already been making payments to Transport for London so that Oyster smartcard readers can be upgraded to accept the future national card. </li></ul><ul><li>Railwaynews.co.uk, 6th September 2010 </li></ul>Baker signals way ahead for national transport card
  15. 16. What does the future hold?
  16. 19. Customer’s Needs <ul><li>Confidence </li></ul><ul><li>Convenience </li></ul><ul><li>Courtesy </li></ul><ul><li>Comfort </li></ul><ul><li>Cost </li></ul>
  17. 21. Convenience <ul><li>Making the service accessible </li></ul><ul><li>Presenting opportunities </li></ul><ul><li>Providing for interchange </li></ul><ul><li>Making it easy </li></ul><ul><li>Seamless integration </li></ul><ul><li>Smartcards </li></ul><ul><li>Easy payment methods </li></ul>Is about changing preconceptions
  18. 22. Courtesy <ul><li>Not just about Driver attitude </li></ul><ul><li>E-marketing </li></ul><ul><li>Can be about sales or the provision of new information delivered: </li></ul><ul><ul><ul><li>Direct to the desktop </li></ul></ul></ul><ul><ul><ul><li>Through the post </li></ul></ul></ul><ul><ul><ul><li>To your phone </li></ul></ul></ul>
  19. 23. Comfort <ul><li>Physical </li></ul><ul><li>New buses </li></ul><ul><li>Shelters </li></ul><ul><li>lighting </li></ul><ul><li>Mental </li></ul><ul><li>Knowledge </li></ul><ul><li>Information </li></ul><ul><li>Control </li></ul>From a customer perspective comfort has two aspects
  20. 24. Information <ul><li>At home, at work, at the stop, on the bus. </li></ul><ul><ul><ul><li>Leaflets, Direct Marketing </li></ul></ul></ul><ul><ul><ul><li>The internet; e-info </li></ul></ul></ul><ul><ul><ul><li>Company Intranet’s </li></ul></ul></ul><ul><ul><ul><li>Mobile phone texting </li></ul></ul></ul><ul><ul><ul><li>Real time displays </li></ul></ul></ul><ul><ul><ul><li>Bus stop displays </li></ul></ul></ul>
  21. 25. Stop Displays
  22. 26. trip times <ul><li>Type your bus stop code into your mobile </li></ul><ul><li>then type in where you want to go. </li></ul><ul><li>This can alternatively be an area e.g. Meadows, Bulwell or if you are heading to the City just type in City: - </li></ul><ul><li>e.g. - Me42 to City </li></ul><ul><li>Send it to 82280 </li></ul><ul><li>Later we hope to be introducing voice messaging </li></ul>
  23. 30. So, what is the future of ticketing?
  24. 33. Thank you

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