London 2012<br />The Spectator Experience<br />Traveline Conference - 2011<br />
The overriding spectator experience…<br />
Digital Experience - ‘Ahead Of the Games’<br />What is It?<br /><ul><li> Digital information hub
 Providing travel information and/or directing users to other sites
 all modes
 all users</li></ul>Why are we Doing it?<br /><ul><li>  Raise awareness about the totality of the transport impacts
 make it easy for people to access information
  Facilitate a behavioural change</li></li></ul><li>Digital Experience - Social Media<br />
Digital Experience - Games Travel Pages<br />What are the Games Travel Pages?<br /><ul><li>Central information source for ...
Circa 750,000 visits</li></ul>Where are we aiming to get to?<br /><ul><li>Continuous updates
Background Demand Late 2011
Games time website launch - May 2012</li></ul>www.london2012.com/travel<br />
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L2012 spectator experience-traveline 2011-v0a

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Mario Bozzo, Director of IBI.

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L2012 spectator experience-traveline 2011-v0a

  1. 1. London 2012<br />The Spectator Experience<br />Traveline Conference - 2011<br />
  2. 2. The overriding spectator experience…<br />
  3. 3. Digital Experience - ‘Ahead Of the Games’<br />What is It?<br /><ul><li> Digital information hub
  4. 4. Providing travel information and/or directing users to other sites
  5. 5. all modes
  6. 6. all users</li></ul>Why are we Doing it?<br /><ul><li> Raise awareness about the totality of the transport impacts
  7. 7. make it easy for people to access information
  8. 8. Facilitate a behavioural change</li></li></ul><li>Digital Experience - Social Media<br />
  9. 9. Digital Experience - Games Travel Pages<br />What are the Games Travel Pages?<br /><ul><li>Central information source for all London 2012 spectator transport and travel information</li></ul>Where are we at the moment?<br /><ul><li>Launched 15th March 2011
  10. 10. Circa 750,000 visits</li></ul>Where are we aiming to get to?<br /><ul><li>Continuous updates
  11. 11. Background Demand Late 2011
  12. 12. Games time website launch - May 2012</li></ul>www.london2012.com/travel<br />
  13. 13. Digital Experience - Spectator Journey Planner<br />What is the Spectator Journey Planner?<br /><ul><li>Web based Journey Planner (for spectators) includes PT, cycling and roads – use of TDM Rules based on routing strategy
  14. 14. Plan to venues only
  15. 15. Accessible planning
  16. 16. Retail hand-off</li></ul>Where are we at the moment?<br /><ul><li>Launched 7th July</li></ul>Where are we aiming to get to?<br /><ul><li>Service management
  17. 17. Phased updates thereafter (e.g. park-and-ride, cycle mapping)
  18. 18. Data extension (live sites, data/schedules)
  19. 19. Mobile SJP
  20. 20. Games time integration – real-time spectator information </li></ul>www.london2012.com/journey<br />
  21. 21. Travel Demand Management (TDM)What are we trying to achieve?Victoria to Olympic Park - Unconstrained Route<br />
  22. 22. Travel Demand Management (TDM)What are we trying to achieve?Victoria to Olympic Park - Preferred Route<br />
  23. 23. ‘On the Ground’ Experience – Wayfinding and Signing<br />
  24. 24. ‘On the Ground’ Experience – VolunteersLOCOG Volunteers/ London Ambassadors/ Transport Operator staff<br />
  25. 25. ‘On the Ground’ Experience – Other Tools<br /><ul><li> Transport Operators’ CRM
  26. 26. PIS – Passenger Information System  (automated – pre-planned only as this is recorded in advance of the Games)
  27. 27. CIS – Customer Information System – in-station message boards
  28. 28. Manual On-board train announcements
  29. 29. Manual in-station announcements
  30. 30. In-Car schematics
  31. 31. Hotel Concierge Services </li></li></ul><li>The official Emblem of the London Organising Committee of the Olympic Games and Paralympic Games Ltd is protected by copyright. © London Organising Committee of the Olympic Games and Paralympic Games Ltd 2007. All rights reserved.<br />Thank you <br />

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