L2012 spectator experience-traveline 2011-v0a
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L2012 spectator experience-traveline 2011-v0a

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Mario Bozzo, Director of IBI.

Mario Bozzo, Director of IBI.

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L2012 spectator experience-traveline 2011-v0a Presentation Transcript

  • 1. London 2012
    The Spectator Experience
    Traveline Conference - 2011
  • 2. The overriding spectator experience…
  • 3. Digital Experience - ‘Ahead Of the Games’
    What is It?
    • Digital information hub
    • 4. Providing travel information and/or directing users to other sites
    • 5. all modes
    • 6. all users
    Why are we Doing it?
    • Raise awareness about the totality of the transport impacts
    • 7. make it easy for people to access information
    • 8. Facilitate a behavioural change
  • Digital Experience - Social Media
  • 9. Digital Experience - Games Travel Pages
    What are the Games Travel Pages?
    • Central information source for all London 2012 spectator transport and travel information
    Where are we at the moment?
    • Launched 15th March 2011
    • 10. Circa 750,000 visits
    Where are we aiming to get to?
    • Continuous updates
    • 11. Background Demand Late 2011
    • 12. Games time website launch - May 2012
    www.london2012.com/travel
  • 13. Digital Experience - Spectator Journey Planner
    What is the Spectator Journey Planner?
    • Web based Journey Planner (for spectators) includes PT, cycling and roads – use of TDM Rules based on routing strategy
    • 14. Plan to venues only
    • 15. Accessible planning
    • 16. Retail hand-off
    Where are we at the moment?
    • Launched 7th July
    Where are we aiming to get to?
    • Service management
    • 17. Phased updates thereafter (e.g. park-and-ride, cycle mapping)
    • 18. Data extension (live sites, data/schedules)
    • 19. Mobile SJP
    • 20. Games time integration – real-time spectator information
    www.london2012.com/journey
  • 21. Travel Demand Management (TDM)What are we trying to achieve?Victoria to Olympic Park - Unconstrained Route
  • 22. Travel Demand Management (TDM)What are we trying to achieve?Victoria to Olympic Park - Preferred Route
  • 23. ‘On the Ground’ Experience – Wayfinding and Signing
  • 24. ‘On the Ground’ Experience – VolunteersLOCOG Volunteers/ London Ambassadors/ Transport Operator staff
  • 25. ‘On the Ground’ Experience – Other Tools
    • Transport Operators’ CRM
    • 26. PIS – Passenger Information System  (automated – pre-planned only as this is recorded in advance of the Games)
    • 27. CIS – Customer Information System – in-station message boards
    • 28. Manual On-board train announcements
    • 29. Manual in-station announcements
    • 30. In-Car schematics
    • 31. Hotel Concierge Services
  • The official Emblem of the London Organising Committee of the Olympic Games and Paralympic Games Ltd is protected by copyright. © London Organising Committee of the Olympic Games and Paralympic Games Ltd 2007. All rights reserved.
    Thank you