Accessible Tourism Germany - travelling in a wheelchair to Germany


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Presentation about accessible tourism in Germany and An overview of inititiatives for disabled travellers, travellers in a wheelchair or travellers with reduced mobility in Germany and some of the features has to offer disabled travellers coming to Germany, for example accessible Berlin. is the first marketplace for accessible travel products. You’ll find anything to arrange your accessible trip independently. From wheelchair rental, xl taxi, tours for blind travellers, travel assistance to accessible accommodation in Germany.

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Accessible Tourism Germany - travelling in a wheelchair to Germany

  1. 1. Cities without borders, Tourism without borders Alanya, Turkey, November 26th, 2011 Nicole Bosch - CEO
  2. 2. Topics of presentation• Accessible Travel Initiatives in Germany – Natko – National Tourism Board – Barriere-Free Destinations – Individual Regional Initiatives• Travelhands -> online marketplace for accessible travel
  3. 3. Studies by Federal Government• “Economic Impulses of Accessible Tourism for All” (2003)• „Analysis of success factors and development of actions to increase the quality of accessible Tourism for All in Germany" (2007)• Findings: -Accessibility gained more acceptance in German Tourism -“What is missing is: a comprehensive sustainable strategic and operational plan regarding the nature of the offering and marketing along the entire travel service chain.“
  4. 4. Potential• Market: 6,7 million Germans with a disability• 1/3 of Germans will be older than 65 in the next years• 30/35 procent of Germans have reduced mobility• Economic impact: 4,8 Billion Euro, 90.000 extra jobs (Source: BmWi 2003)
  5. 5. Natko• Accessible Tourism Organisation supported by associations for the Disabled (since 1999)• Main activities: Consultant / trainings, checking of accessibility
  6. 6. Germany National Tourism Board• Selected listings of destinations and associations for disabled travellers• General information about accessible Travel to Germany
  7. 7. Barrier-Free Destinations in Germany• Cooperation of 7 partners in Germany (since 2008)• sharing of best practices• Joint promotion of accessible tourism
  8. 8. Individual / regional Initiatives• Accessible Black Forest (Natko Project)
  9. 9. Individual/regional Initiatives
  10. 10. Individual/regional Initiatives
  11. 11. Findings• More general acceptance for accessible travel in Germany• Pioneering role of some destinations / regions (Erfurt, Düsseldorf) -> achievement: competitive advantage• Single initiatives (regions, cities, or cooperation) -> most activities are carried out by “motivated” individuals, hardly considered strategically and on a long term basis• Online Information is fragmented and selective, development and marketing along the entire tourism service chain is still missing on the Internet• Difficult to book services directly online• Information often in German only
  12. 12. Trips (1.000.000) Online Booking of Trips* in Europe *Trip = one night or more, exluding daily trips Source: Eurostat, Travelhands research
  13. 13.
  14. 14. Travelhands• Online marketing / booking of accessible travel services• along the entire travel chain• give all suppliers opportunity to market in the travel chain and towards disabled travellers• In German, Englisch and Dutch• Nation wide Germany -> Europe wide
  15. 15. Organization (Preparation, Travel to and from Information, Destination Booking) Tours around Arrival and Destination Orientation Local TransportServices at Destination& Medical Care Going to Berlin… Sport Lodging Activities Cultural Activities/ Eating & Drinking Sightseeing Shopping
  16. 16. Direct contact
  17. 17. Quality Reviews
  18. 18. Marketing Channel for Destinations
  19. 19. Conclusions• Seniors /disabled are the fastest growing demographic in Internet use• Growing market demand for individual accessible travel due to democraphic changes (aging population and the retirement of the Baby Boomers)• Tourism industry will find new markets and increase of turnover if they’ll cater for the new and growing consumer groups and their demands• Accessible travel is a innovative approach to improve quality and service for destinations and to remain competitive
  20. 20. Teşekkür ederim! Nicole Bosch, CEO www.travelhands.eu Twitter: @travelhands
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