30. Big potential impact
N California
culinary
birders
cyclists
I-5 corridor
We don’t
know them
nature based
Limited potential impact
We know
them well
72. QUESTIONS TO ASK
What?
What do you offer?
So what?
Why should this audience care?
What need do you fill?
What benefits will they derive?
Now what?
What do you want this audience to do?
KEY COMPONENTS OF YOUR
MESSAGE FRAMEWORK