Wild Rivers Coast Rural Tourism Studio Marketing Presentation
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Wild Rivers Coast Rural Tourism Studio Marketing Presentation

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    Wild Rivers Coast Rural Tourism Studio Marketing Presentation Wild Rivers Coast Rural Tourism Studio Marketing Presentation Presentation Transcript

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    • Big potential impact We know them well We don’t know them Limited potential impact
    • Big potential impact N California culinary birders cyclists I-5 corridor We don’t know them nature based Limited potential impact We know them well
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    • Katy insert screen shot jdrt webpage in eova
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    • QUESTIONS TO ASK What? What do you offer? So what? Why should this audience care? What need do you fill? What benefits will they derive? Now what? What do you want this audience to do? KEY COMPONENTS OF YOUR MESSAGE FRAMEWORK
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    • (Source: PhoCusWright. “Loco Over Local: Four Trends That Are Reshaping Tourism”)
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    • Over 180,000 active subscribers
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