Wild Rivers Coast Rural Tourism Studio Marketing Presentation

499 views
366 views

Published on

Published in: Marketing, Business, Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
499
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Wild Rivers Coast Rural Tourism Studio Marketing Presentation

  1. 1. • • • • • • •
  2. 2. “ ”
  3. 3. • • • • • • • • • • •
  4. 4. Big potential impact We know them well We don’t know them Limited potential impact
  5. 5. Big potential impact N California culinary birders cyclists I-5 corridor We don’t know them nature based Limited potential impact We know them well
  6. 6. 40
  7. 7. Katy insert screen shot jdrt webpage in eova
  8. 8. 51
  9. 9. 52
  10. 10. 53
  11. 11. 56
  12. 12. 57
  13. 13.
  14. 14. QUESTIONS TO ASK What? What do you offer? So what? Why should this audience care? What need do you fill? What benefits will they derive? Now what? What do you want this audience to do? KEY COMPONENTS OF YOUR MESSAGE FRAMEWORK
  15. 15. 4 4 4 4 4
  16. 16. (Source: PhoCusWright. “Loco Over Local: Four Trends That Are Reshaping Tourism”)
  17. 17. • • • •
  18. 18. Over 180,000 active subscribers
  19. 19. “ ’ ”
  20. 20. “ ”
  21. 21. “ ” “ ”
  22. 22. “ ” ’ “ ”
  23. 23. “ ” ’ “ ” ’

×