RCC Planning For Tourism

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RCC Planning For Tourism

  1. 1. COMMUNITY TOURISM PLANNING WORKSHOP RIVER CANYON COUNTRYNOVEMBER 2012 - JANUARY 2013
  2. 2. INTRODUCTIONSIn 30 seconds or less…• Name• Where you live• What kind of work you do (organization/affiliation)• What is one thing that you want to accomplish in the community as a result of this program
  3. 3. TODAY’S AGENDAMORNING• Participant introductions• Program introduction• Principles of sustainable tourism• Refining the preferred vision• Scenario creation: what will happen in 10-20 years?
  4. 4. TODAY’S AGENDAAFTERNOON:• Surfacing actions in the next 1-5 years• Asset mapping for tourism• Initial action planning• Wrap up
  5. 5. PROGRAM GOALS Raise the awareness and understanding of the value of the tourism industry Engage a broad cross-section of the community in a dialogue to identify strengths and opportunities Spark creativity and enthusiasm in community leaders to contribute to making Oregon a premiere tourism destination Pg. 9 Connect community and business leaders with resources to help develop new authentic tourism products and leverage the assets they have
  6. 6. PROGRAM GOALS Develop new experiences and products for locals and visitors that sustain or enhance the geographical character of a place Stimulate new local business development Establish positive relationships between community leaders and the state’s tourism organizations
  7. 7. PROGRAM PARTNERS• Future iQ Partners• Rural Development Initiatives• Alta Planning + Design  IMBA  Bricker Consulting• Great Destination Strategies• Sustainable Travel International• UO  Altitude Essentials
  8. 8. Committed groups - unfocused
  9. 9. Committed groups – focused
  10. 10. RESULTS
  11. 11. McKENZIE RIVER VALLEY
  12. 12. JOHN DAY RIVER TERRITORY
  13. 13. John Day River Territory Marketing Endeavors
  14. 14. OAKRIDGE
  15. 15. Oakridge’sIMBA Ride Center Enhancements
  16. 16. Volunteers Connect Trail on Salmon Creek
  17. 17. Flat Creek – Salmon Creek Trail Linkage Proposal
  18. 18. Over the Top Ride
  19. 19. OakridgeUkulele Festival
  20. 20. For the Love of Mushrooms! Oakridge, Oregon
  21. 21. “We Speak”
  22. 22. WALLOWA COUNTY
  23. 23. Wallowa County 70 Bike Racks
  24. 24. YOUR WORKSHOPS• Community Tourism Visioning & Planning• Cultural & Agri-tourism Dev: Tues Dec 4• Tourist for a Day Field Session: Wed Dec 5• Nature Based Outdoor Recreation: Tues Jan 8• Bicycle Tourism Development: Wed Jan 9• Marketing on a Shoestring: Tues Jan 29• Teaming for Success: Wed Jan 30
  25. 25. EVENTS• Un-Cork Your Business’ Tourism Potential: Tues Jan 8• Community Tourism Kickoff: Wed Jan 30• Oregon Governor’s Tourism Conference in Salem: April 14-16, 2013
  26. 26. PARTICIPANT EXPECTATIONS• Attend all sessions• Participate fully and respectfully• Arrive 15 minutes early to sessions as sessions will start right on time• Bring everything to the table!• Complete a workshop evaluation after each session (sent to you via email)• Work actively with the local steering committee to assist with implementing priority actions
  27. 27. SESSION GROUNDRULES• Keep an open mind• Actively listen• Share air time• Be early…and often!• Contribute to moving forward• Enjoy the process…the journey is just as important as the destination
  28. 28. MATCHING GRANT HIGHLIGHTS
  29. 29. SUSTAINABLE TOURISM…1. Is integrated with and respectful of the culture, homeland, heritage, and people of a place;2. Provides a unique and authentic experience for the visitor;3. Generates localized economic development benefits;4. Has a balanced or beneficial impact on the environment;
  30. 30. SUSTAINABLE TOURISM…5. Generates revenue that is invested in conserving and enhancing the unique features of the community;6. Provides an educational experience for the visitor that leaves them enriched and inspired to create positive change at home;7. Encourages diverse parties to work together to create new opportunities and to address common challenges; and8. Serves target markets that are profitable, with promising long term viability.
  31. 31. S U S T A I N A B L E :: TOURISM
  32. 32. 1. Sustainable tourism is integrated with and respectful of the culture, homeland, heritage, and people of a place;
  33. 33. TIMBERLINE LODGEON MT. HOOD
  34. 34. KAH-NEE-TAWARM SPRINGS RESERVATION
  35. 35. KUNA YALA PANAMA
  36. 36. 2. Sustainable tourism provides a unique and authentic experience for the visitor;
  37. 37. LOCALHISTORY
  38. 38. PORTLAND BRIDGE PEDAL
  39. 39. DAS PARK HOTEL Ottensheim, Austria
  40. 40. 3. Sustainable tourism generates localized economic development benefits;
  41. 41. LOCAL PRODUCTS
  42. 42. LOCAL MUSICIANS
  43. 43. LOCAL CUISINE
  44. 44. UTILIZE LOCAL MARKETSPhoto courtesy of Jeff Behan © 2008
  45. 45. LOCAL ARTISANSEugene Saturday Market
  46. 46. LOCAL ARTISANS LOCAL ART
  47. 47. LOCAL GUIDES
  48. 48. LOCALFISHERMEN
  49. 49. LOCAL SHOPKEEPERSPhoto by Iercercle
  50. 50. BUSTLING MAIN STREETSVITAL COMMUNITIES
  51. 51. 4. Sustainable tourism has a balanced or beneficial impact on the environment;
  52. 52. Green Travel DataNearly 85% of those considering travel to Oregon self identified as “environmentally conscious” Travel Oregon/Green Traveler Analysis conducted by the U.S. Travel Association, 2009
  53. 53. USE OF NATURAL FEATURES Sokol Blosser Wine Cellar - Dundee, OR • underground chamber naturally stays cooler • rounded profile blends in with landscape Photo courtesy of Sera Architects, © Sera Architects, www.serapdx.comFor more information, visit the Sokol Blosser Winery website at www.sokolblosser.com
  54. 54. APPROPRIATE TECHNOLOGY Oregon Parks & Rec Dept. Composting Toilets Smith Rocks, Oregon • virtually odorless • solar power used to drive ventilating fan • less frequent removal of remaining solids • compost used for fertilizerThe system was designed and fabricated by Biological Mediation Systems, Inc., of Colorado.
  55. 55. 5. Sustainable tourism generates revenue that is invested in conserving and enhancing the unique features of the community;
  56. 56. Bandon Dunes
  57. 57. The Oregon Travel Philanthropy Fund+
  58. 58. 6. Sustainable tourism provides an educational experience for the visitor that leaves them enriched and inspired to create positive change at home;
  59. 59. KOTOWA COFFEE TOURS Boquete, Panama
  60. 60. Lakeview, Oregon
  61. 61. EDUCATIONALVOLUNTEERVACATIONS
  62. 62. 7. Sustainable tourism encourages diverse parties to work together to create new opportunities and to address common challenges; and
  63. 63. South African National Parks Hoerikwaggo Trail - short video -
  64. 64. Oakridge, Oregon
  65. 65. 8. Sustainable tourism serves target markets that are profitable, with promising long term viability.
  66. 66. Active Outdoor Rec ParticipationThe Active Outdoor Recreation Economy Report, Outdoor Industry Foundation, 2006
  67. 67. National Bicyclist Demographics60 million adult bicyclists 4 billion outings The Active Outdoor Recreation Economy Report, Outdoor Industry Foundation, 2006
  68. 68. National Bicyclist Demographics U.S. Trip-related sales: $47 billion Jobs generated by cycling: 1.1 millionThe Active Outdoor Recreation Economy Report, Outdoor Industry Foundation, 2006
  69. 69. Sketch by Russ Roca, The Path Less Pedaled, www.pathlesspedaled.com
  70. 70. ASSET MAPPING• Outstanding places to stay• Unique culinary experiences• Tourism amenities• Outdoor recreation assets• Unique retail or attractions• Tour opportunities• Quality events• Significant cultural and historical sites or stories• Marketing & public relations assets

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