COMMUNITY TOURISM PLANNING WORKSHOP RIVER CANYON COUNTRYNOVEMBER 2012 - JANUARY 2013
INTRODUCTIONSIn 30 seconds or less…• Name• Where you live• What kind of work you do (organization/affiliation)• What is one thing that you want to accomplish in the community as a result of this program
TODAY’S AGENDAMORNING• Participant introductions• Program introduction• Principles of sustainable tourism• Refining the preferred vision• Scenario creation: what will happen in 10-20 years?
TODAY’S AGENDAAFTERNOON:• Surfacing actions in the next 1-5 years• Asset mapping for tourism• Initial action planning• Wrap up
PROGRAM GOALS Raise the awareness and understanding of the value of the tourism industry Engage a broad cross-section of the community in a dialogue to identify strengths and opportunities Spark creativity and enthusiasm in community leaders to contribute to making Oregon a premiere tourism destination Pg. 9 Connect community and business leaders with resources to help develop new authentic tourism products and leverage the assets they have
PROGRAM GOALS Develop new experiences and products for locals and visitors that sustain or enhance the geographical character of a place Stimulate new local business development Establish positive relationships between community leaders and the state’s tourism organizations
PROGRAM PARTNERS• Future iQ Partners• Rural Development Initiatives• Alta Planning + Design IMBA Bricker Consulting• Great Destination Strategies• Sustainable Travel International• UO Altitude Essentials
YOUR WORKSHOPS• Community Tourism Visioning & Planning• Cultural & Agri-tourism Dev: Tues Dec 4• Tourist for a Day Field Session: Wed Dec 5• Nature Based Outdoor Recreation: Tues Jan 8• Bicycle Tourism Development: Wed Jan 9• Marketing on a Shoestring: Tues Jan 29• Teaming for Success: Wed Jan 30
EVENTS• Un-Cork Your Business’ Tourism Potential: Tues Jan 8• Community Tourism Kickoff: Wed Jan 30• Oregon Governor’s Tourism Conference in Salem: April 14-16, 2013
PARTICIPANT EXPECTATIONS• Attend all sessions• Participate fully and respectfully• Arrive 15 minutes early to sessions as sessions will start right on time• Bring everything to the table!• Complete a workshop evaluation after each session (sent to you via email)• Work actively with the local steering committee to assist with implementing priority actions
SESSION GROUNDRULES• Keep an open mind• Actively listen• Share air time• Be early…and often!• Contribute to moving forward• Enjoy the process…the journey is just as important as the destination
SUSTAINABLE TOURISM…1. Is integrated with and respectful of the culture, homeland, heritage, and people of a place;2. Provides a unique and authentic experience for the visitor;3. Generates localized economic development benefits;4. Has a balanced or beneficial impact on the environment;
SUSTAINABLE TOURISM…5. Generates revenue that is invested in conserving and enhancing the unique features of the community;6. Provides an educational experience for the visitor that leaves them enriched and inspired to create positive change at home;7. Encourages diverse parties to work together to create new opportunities and to address common challenges; and8. Serves target markets that are profitable, with promising long term viability.
4. Sustainable tourism has a balanced or beneficial impact on the environment;
Green Travel DataNearly 85% of those considering travel to Oregon self identified as “environmentally conscious” Travel Oregon/Green Traveler Analysis conducted by the U.S. Travel Association, 2009
APPROPRIATE TECHNOLOGY Oregon Parks & Rec Dept. Composting Toilets Smith Rocks, Oregon • virtually odorless • solar power used to drive ventilating fan • less frequent removal of remaining solids • compost used for fertilizerThe system was designed and fabricated by Biological Mediation Systems, Inc., of Colorado.
5. Sustainable tourism generates revenue that is invested in conserving and enhancing the unique features of the community;
8. Sustainable tourism serves target markets that are profitable, with promising long term viability.
Active Outdoor Rec ParticipationThe Active Outdoor Recreation Economy Report, Outdoor Industry Foundation, 2006
National Bicyclist Demographics60 million adult bicyclists 4 billion outings The Active Outdoor Recreation Economy Report, Outdoor Industry Foundation, 2006
National Bicyclist Demographics U.S. Trip-related sales: $47 billion Jobs generated by cycling: 1.1 millionThe Active Outdoor Recreation Economy Report, Outdoor Industry Foundation, 2006
Sketch by Russ Roca, The Path Less Pedaled, www.pathlesspedaled.com
ASSET MAPPING• Outstanding places to stay• Unique culinary experiences• Tourism amenities• Outdoor recreation assets• Unique retail or attractions• Tour opportunities• Quality events• Significant cultural and historical sites or stories• Marketing & public relations assets