BICYCLE TOURISM STUDIO     River Canyon Country             January 2013
Bicycle Tourism Niches•Road Cycling•Mountain Biking
Road CyclingDay Riders• Destination driven• Diverse ride optionsTouring Rides• Multi stages• Credit / self-  supportive• E...
Road CyclingEpic Ride - Scenic Bikeway• Experience and challenge
Road CyclingDiverse Road Options                       Photo by bikeportland.org
Road CyclingSelf-supported Through Riders
Road Cycling Credit Card Touring    • Shorter distance tours    • Require hotels and      servicesPhoto courtesy Greg Lee
Facilities – Road CyclingRoads good for bicycling  • Low traffic  • Good pavement  • Wide shoulders
Facilities – Road CyclingBike-route signage
Facilities – Road CylingResources signage
Facilities – Road CyclingBike-parking / bike racks
Facilities – Road CyclingPublic restrooms
Facilities –Road Cycling  Water
Facilities – Road CyclingBike-friendly transportation options
Facilities – Road CyclingVisitor informationcenters
Routes & Itineraries - RoadFood/wine
Routes & Itineraries - Road
Mountain BikingSegments • Trail Biking • Cross Country • Downhill / Gravity • Freeride / Dirt Jump • Mountain Bike Touring
Mountain BikingSport Segments • Trail Biking • Cross Country • Downhill / Gravity • Freeride / Dirt Jump • Mountain Bike T...
Mountain BikingSport Segments • Trail Biking • Cross Country • Downhill / Gravity • Freeride / Dirt Jump • Mountain Bike T...
What Do Mountain Bikers Look For?    1. Variety and Difficulty of Terrain    2. Number of Trail Miles    3. Scenery    4. ...
Options                                       State College, PennsylvaniaShort easy trails             Long epic challenges
Well Signed Trails                 Copper Harbor, Michigan
Excellent Trail Maps
Mountain BikingPump Tracks /Trick Parks
Mountain BikingPublic restrooms and Parking
Mountain BikingLoops / Amenities
Events - RoadEvent Driven
Events – Road RacesHood River• Mt. Hood Cycling Classic
Events – Dirt Races
Events - Bend, Oregon
Events – Family RoadCycle Oregon Weekend Ride    Photo by Jonathan Maus bikeportland.org
Cycle Tourist Wants & Needs   What do cycle tourists want and need?•Facilities: Road / Mountain•Business Goods & Services•...
Cycle Tourist Wants & Needs   What do cycle tourists want and need?•Facilities: Road / Mountain•Business Goods & Services•...
Business Goods & ServicesTourist-related signs
Business Goods & ServicesVisitor center
Business Goods & ServicesServices at appx 20-mile intervals
Business Goods & ServicesBike shop / Rental(s)
Business Goods & ServicesGuide services and Concierge
Business Goods & ServicesBike-friendly food (carbs and protein)• Quality• Quantity• Home cooking!
Business Goods & ServicesBike-friendly beverage•BEER !?!
Business Goods & ServicesBike-friendly lodging
Business Goods & ServicesBike-friendly lodging
Business Goods & ServicesLink in with other tourism
Business Goods & Services                  •Amusement ParksOther Amenities   •Mini Golf •Hiking          •Big Golf •White ...
Cycle Tourist Wants & Needs   What do cycle tourists want and need?•Facilities: Road / Mountain•Business Goods & Services•...
Marketing & Communications
Marketing & CommunicationsWebsites
Marketing & CommunicationsArticles and Publications
Marketing & CommunicationsSocial Media
Marketing & CommunicationsCycling-specific maps
Bicycle Tourism Studio      Scott Bricker        Bricker Consulting503.757.8342; ssbricker@gmail.com          Kristin Dahl...
Upcoming SlideShare
Loading in...5
×

RCC - Bicycle Traveler Wants & Needs

456

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
456
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

RCC - Bicycle Traveler Wants & Needs

  1. 1. BICYCLE TOURISM STUDIO River Canyon Country January 2013
  2. 2. Bicycle Tourism Niches•Road Cycling•Mountain Biking
  3. 3. Road CyclingDay Riders• Destination driven• Diverse ride optionsTouring Rides• Multi stages• Credit / self- supportive• Event driven
  4. 4. Road CyclingEpic Ride - Scenic Bikeway• Experience and challenge
  5. 5. Road CyclingDiverse Road Options Photo by bikeportland.org
  6. 6. Road CyclingSelf-supported Through Riders
  7. 7. Road Cycling Credit Card Touring • Shorter distance tours • Require hotels and servicesPhoto courtesy Greg Lee
  8. 8. Facilities – Road CyclingRoads good for bicycling • Low traffic • Good pavement • Wide shoulders
  9. 9. Facilities – Road CyclingBike-route signage
  10. 10. Facilities – Road CylingResources signage
  11. 11. Facilities – Road CyclingBike-parking / bike racks
  12. 12. Facilities – Road CyclingPublic restrooms
  13. 13. Facilities –Road Cycling Water
  14. 14. Facilities – Road CyclingBike-friendly transportation options
  15. 15. Facilities – Road CyclingVisitor informationcenters
  16. 16. Routes & Itineraries - RoadFood/wine
  17. 17. Routes & Itineraries - Road
  18. 18. Mountain BikingSegments • Trail Biking • Cross Country • Downhill / Gravity • Freeride / Dirt Jump • Mountain Bike Touring
  19. 19. Mountain BikingSport Segments • Trail Biking • Cross Country • Downhill / Gravity • Freeride / Dirt Jump • Mountain Bike Touring
  20. 20. Mountain BikingSport Segments • Trail Biking • Cross Country • Downhill / Gravity • Freeride / Dirt Jump • Mountain Bike Touring Image: Bicycle Touring Pro
  21. 21. What Do Mountain Bikers Look For? 1. Variety and Difficulty of Terrain 2. Number of Trail Miles 3. Scenery 4. Reputation Vail, ColoradoDestination Mountain Biking
  22. 22. Options State College, PennsylvaniaShort easy trails Long epic challenges
  23. 23. Well Signed Trails Copper Harbor, Michigan
  24. 24. Excellent Trail Maps
  25. 25. Mountain BikingPump Tracks /Trick Parks
  26. 26. Mountain BikingPublic restrooms and Parking
  27. 27. Mountain BikingLoops / Amenities
  28. 28. Events - RoadEvent Driven
  29. 29. Events – Road RacesHood River• Mt. Hood Cycling Classic
  30. 30. Events – Dirt Races
  31. 31. Events - Bend, Oregon
  32. 32. Events – Family RoadCycle Oregon Weekend Ride Photo by Jonathan Maus bikeportland.org
  33. 33. Cycle Tourist Wants & Needs What do cycle tourists want and need?•Facilities: Road / Mountain•Business Goods & Services•Marketing & Communication
  34. 34. Cycle Tourist Wants & Needs What do cycle tourists want and need?•Facilities: Road / Mountain•Business Goods & Services•Marketing & Communication
  35. 35. Business Goods & ServicesTourist-related signs
  36. 36. Business Goods & ServicesVisitor center
  37. 37. Business Goods & ServicesServices at appx 20-mile intervals
  38. 38. Business Goods & ServicesBike shop / Rental(s)
  39. 39. Business Goods & ServicesGuide services and Concierge
  40. 40. Business Goods & ServicesBike-friendly food (carbs and protein)• Quality• Quantity• Home cooking!
  41. 41. Business Goods & ServicesBike-friendly beverage•BEER !?!
  42. 42. Business Goods & ServicesBike-friendly lodging
  43. 43. Business Goods & ServicesBike-friendly lodging
  44. 44. Business Goods & ServicesLink in with other tourism
  45. 45. Business Goods & Services •Amusement ParksOther Amenities •Mini Golf •Hiking •Big Golf •White Water •Local Shopping •Rock Climbing •Bowling •Running •Interpretive Centers •Bird Watching •Unique Natural Features •Hot Springs •Museums •Skiing •Historical Sites •Etc.
  46. 46. Cycle Tourist Wants & Needs What do cycle tourists want and need?•Facilities: Road / Mountain•Business Goods & Services•Marketing & Communication
  47. 47. Marketing & Communications
  48. 48. Marketing & CommunicationsWebsites
  49. 49. Marketing & CommunicationsArticles and Publications
  50. 50. Marketing & CommunicationsSocial Media
  51. 51. Marketing & CommunicationsCycling-specific maps
  52. 52. Bicycle Tourism Studio Scott Bricker Bricker Consulting503.757.8342; ssbricker@gmail.com Kristin Dahl Travel Oregon503.784.1072; kristin@TravelOregon.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×