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RCC - Bicycle Traveler Wants & Needs
 

RCC - Bicycle Traveler Wants & Needs

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    RCC - Bicycle Traveler Wants & Needs RCC - Bicycle Traveler Wants & Needs Presentation Transcript

    • BICYCLE TOURISM STUDIO River Canyon Country January 2013
    • Bicycle Tourism Niches•Road Cycling•Mountain Biking
    • Road CyclingDay Riders• Destination driven• Diverse ride optionsTouring Rides• Multi stages• Credit / self- supportive• Event driven
    • Road CyclingEpic Ride - Scenic Bikeway• Experience and challenge
    • Road CyclingDiverse Road Options Photo by bikeportland.org
    • Road CyclingSelf-supported Through Riders
    • Road Cycling Credit Card Touring • Shorter distance tours • Require hotels and servicesPhoto courtesy Greg Lee
    • Facilities – Road CyclingRoads good for bicycling • Low traffic • Good pavement • Wide shoulders
    • Facilities – Road CyclingBike-route signage
    • Facilities – Road CylingResources signage
    • Facilities – Road CyclingBike-parking / bike racks
    • Facilities – Road CyclingPublic restrooms
    • Facilities –Road Cycling Water
    • Facilities – Road CyclingBike-friendly transportation options
    • Facilities – Road CyclingVisitor informationcenters
    • Routes & Itineraries - RoadFood/wine
    • Routes & Itineraries - Road
    • Mountain BikingSegments • Trail Biking • Cross Country • Downhill / Gravity • Freeride / Dirt Jump • Mountain Bike Touring
    • Mountain BikingSport Segments • Trail Biking • Cross Country • Downhill / Gravity • Freeride / Dirt Jump • Mountain Bike Touring
    • Mountain BikingSport Segments • Trail Biking • Cross Country • Downhill / Gravity • Freeride / Dirt Jump • Mountain Bike Touring Image: Bicycle Touring Pro
    • What Do Mountain Bikers Look For? 1. Variety and Difficulty of Terrain 2. Number of Trail Miles 3. Scenery 4. Reputation Vail, ColoradoDestination Mountain Biking
    • Options State College, PennsylvaniaShort easy trails Long epic challenges
    • Well Signed Trails Copper Harbor, Michigan
    • Excellent Trail Maps
    • Mountain BikingPump Tracks /Trick Parks
    • Mountain BikingPublic restrooms and Parking
    • Mountain BikingLoops / Amenities
    • Events - RoadEvent Driven
    • Events – Road RacesHood River• Mt. Hood Cycling Classic
    • Events – Dirt Races
    • Events - Bend, Oregon
    • Events – Family RoadCycle Oregon Weekend Ride Photo by Jonathan Maus bikeportland.org
    • Cycle Tourist Wants & Needs What do cycle tourists want and need?•Facilities: Road / Mountain•Business Goods & Services•Marketing & Communication
    • Cycle Tourist Wants & Needs What do cycle tourists want and need?•Facilities: Road / Mountain•Business Goods & Services•Marketing & Communication
    • Business Goods & ServicesTourist-related signs
    • Business Goods & ServicesVisitor center
    • Business Goods & ServicesServices at appx 20-mile intervals
    • Business Goods & ServicesBike shop / Rental(s)
    • Business Goods & ServicesGuide services and Concierge
    • Business Goods & ServicesBike-friendly food (carbs and protein)• Quality• Quantity• Home cooking!
    • Business Goods & ServicesBike-friendly beverage•BEER !?!
    • Business Goods & ServicesBike-friendly lodging
    • Business Goods & ServicesBike-friendly lodging
    • Business Goods & ServicesLink in with other tourism
    • Business Goods & Services •Amusement ParksOther Amenities •Mini Golf •Hiking •Big Golf •White Water •Local Shopping •Rock Climbing •Bowling •Running •Interpretive Centers •Bird Watching •Unique Natural Features •Hot Springs •Museums •Skiing •Historical Sites •Etc.
    • Cycle Tourist Wants & Needs What do cycle tourists want and need?•Facilities: Road / Mountain•Business Goods & Services•Marketing & Communication
    • Marketing & Communications
    • Marketing & CommunicationsWebsites
    • Marketing & CommunicationsArticles and Publications
    • Marketing & CommunicationsSocial Media
    • Marketing & CommunicationsCycling-specific maps
    • Bicycle Tourism Studio Scott Bricker Bricker Consulting503.757.8342; ssbricker@gmail.com Kristin Dahl Travel Oregon503.784.1072; kristin@TravelOregon.com