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RCC - Bicycle Tourism Workshop Presentation
 

RCC - Bicycle Tourism Workshop Presentation

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    RCC - Bicycle Tourism Workshop Presentation RCC - Bicycle Tourism Workshop Presentation Presentation Transcript

    • CYCLING TOURISM WORKSHOP River Canyon Country
    • Oregon
    • TOP OUTDOOR REC ACTIVITIES BY PARTICIPATION RATE Running, jogging & trail running 51.5 millionFreshwater, saltwater & fly fishing 46.2 million Road biking, mt biking & BMX 43 million Car, backyard & RV camping 42.5 million Hiking 34.5 million 0 10 20 30 40 50 60 Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012
    • OUTDOOR REC ACTIVITIESBY FREQUENCY OF PARTICIPATION Running, jogging & trail running Road biking, mt biking & BMX 56 average outings / cyclist Birdwatching = 2.4 billion outings / yearFreshwater, saltwater & fly fishing Hiking 0 10 20 30 40 50 60 70 80 90 # of average outings / yearSource: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012
    • OUTDOOR REC ACTIVITIES BY PARTICIPATION RATEBicycling (road/paved) Hiking Camping (non‐RV) Golf Wildlife viewing Hunting (all) Birdwatching Fishing ‐ fly 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 Millions of people (Americans) Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012
    • OUTDOOR REC ACTIVITIES BY PARTICIPATION RATE Canoeing BackpackingBicycling (mountain, non‐paved) Fishing ‐ freshwater Climbing (sport/traditional/ice) Trailrunning Rafting (whitewater) Kayaking (whitewater) Stand up paddling 0.0 2.0 4.0 6.0 8.0 10.0 12.0 Millions of people (Americans) Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012
    • CYCLISTS - NATIONALLY• 52% are 35-54• 60% female• Very affluent; – 78% annual income >$60,000 – 42% annual household income >$100,000• 70% are married• Take 2.4 domestic trips per year 2008 MRI Doublebase Survey
    • Oregon 2009 Visitor Report, Longwoods InternationalAvailable at: www.TravelOregon.com/Industry
    • Source: Longwoods 2009 Cyclist Visitor Analysis
    • How does this translate in Oregon?Those people spent over $223million, primarily on lodging, meals,and retail Overnight cycling visitors spent 8 times more than day travelers
    • Among bikers, bicycling was primary reason for visiting OregonQOR4. Was bicycling a primary reason for visiting Oregon or one of several reasons? Base:Rode a bikeSource: MMGY Global/U.S. Travel Association , travelhorizonsTM February 2012
    • Sketch by Russ Roca, The Path Less Pedaled, www.pathlesspedaled.com
    • Take the OregonBicycle Travel Surveyand Make Oregon a Better Place to Ride
    • Destination Successes
    • HistoricPrairie City Hotel
    • Boulder Creek Ranch
    • Over the Top Ride
    • “We Speak”
    • Wallowa County 70 Bike Racks
    • Oregon Economic DevelopmentAssociation’s 2010 EconomicDevelopment AwardNational Association ofDevelopment Organizations 2010Innovation Award
    • Travel Oregon’sCycling Promotions
    • Promotional Videos