161 Chefs, 36 Institutions (colleges, hospitals, k-12 and nursing homes),
5 Food Markets, 3 Food Distributors, 90 Farmers,...
Vermont
Rural State
Population: 630,000
Size: 9,620 square acres
Farms: 7,338 (6,984)
Market Value of Ag Products: $776 mi...
Ag. and Culinary Tourism Council Members
Vermont Fresh Network
Northeast Organic Farmer Association - VT
Vermont Cheese Co...
Mission: Promote Vermont agriculture and culinary tourism by making it easy
for people to find and participate in authenti...
2012
Actions
• Launch of the DigInVT.com on
Aug. 1, 2012
• Outreach to partner
organizations for event postings,
trails an...
2013
Actions
• Launch of the Mobile Version
• Release of the French Version
• Production of Outreach Material & Video
• Re...
2014
Actions
• Shared marketing of each
partner organizations
signature event.
• Representation throughout
the state at ev...
•
•
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
Growing Agritourism in Oregon
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Growing Agritourism in Oregon

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Wine, microbrews, spirits, farm-to-table cuisine, u-pick farm experiences, farm stays and ranch stays; with resources like these at our fingertips, Oregon has tremendous potential to develop into a premier agritourism destination.

Published in: Travel, Business, News & Politics
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Growing Agritourism in Oregon

  1. 1. 161 Chefs, 36 Institutions (colleges, hospitals, k-12 and nursing homes), 5 Food Markets, 3 Food Distributors, 90 Farmers, 34 Food Producers
  2. 2. Vermont Rural State Population: 630,000 Size: 9,620 square acres Farms: 7,338 (6,984) Market Value of Ag Products: $776 million With in 6 hours drive time of NY Metro – 19 million and Boston – 4.5 million 13.95 million visitors annually $1.7 billion direct spending by visitors
  3. 3. Ag. and Culinary Tourism Council Members Vermont Fresh Network Northeast Organic Farmer Association - VT Vermont Cheese Council Vermont Grape & Wine Council Vermont Maple Producers Vermont Farms Association Vermont Brewers Association Vermont Farmers Market Association Tree Fruit Growers Association New England Culinary Institute Shelburne Farms Vermont Department of Tourism and Marketing Vermont Agency of Agriculture, Food and Markets Vermont Tourism Data Center at UVM
  4. 4. Mission: Promote Vermont agriculture and culinary tourism by making it easy for people to find and participate in authentic Vermont food experiences.
  5. 5. 2012 Actions • Launch of the DigInVT.com on Aug. 1, 2012 • Outreach to partner organizations for event postings, trails and blog content At Launch • 400 + establishment listings • 32 Trails • Blog Post – 1 per week Total Project Cost - $242,094 $128,264 Public Funds $113,830 Private Funds
  6. 6. 2013 Actions • Launch of the Mobile Version • Release of the French Version • Production of Outreach Material & Video • Representation throughout the state at Events • Digital Advertising Campaign • Social Media (Facebook and Twitter) Annual Expense $ 20,000 for Digital Advertising $ 15,000 for Outreach Material: Development and Distribution $ 15,000 for Maintenance and Personnel
  7. 7. 2014 Actions • Shared marketing of each partner organizations signature event. • Representation throughout the state at events • Digital Advertising Campaign • Social Media (Facebook and Twitter)
  8. 8. • •

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