MRV Bicycle Tourism
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MRV Bicycle Tourism

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MRV Bicycle Tourism MRV Bicycle Tourism Presentation Transcript

  • BICYCLE TOURISM WORKSHOP McKenzie River Valley March 2011
  • Rural Tourism Studio Program Scott BrickerAlta Planning + Design Bricker Consulting 503.757.8342ssbricker@gmail.com
  • Alta Planning + Design• North America’s leading multi-modal transportation firm that specializes in the planning, design and implementation of bicycle, pedestrian, greenway, park and trail corridors and systems.• Working in Oregon since 1999, headquartered in Portland.• Services include master planning and design, education and encouragement programs, grant assistance, and public involvement.• Our mission is the create active communities where bicycling and walking are safe, healthy, fun, and normal daily activities. Tualatin Hills Trails Salem Safe Routes Stafford Basin, Portland Bicycle Plan *Planners* *GIS Specialists* *Designers* *Educators* to School Lake Oswego Master Plan
  • Breadth of Work United States Canada Mexico United Arab Emirates Asia Australia
  • TODAY’S AGENDA9:00 a.m. – 4:00 p.m.• Welcome & introductions• Program overview• Introduction to Bicycle Tourism• Developing a Bicycling Tourism Strategy• Partnership Discussion• Funding Opportunities• Next Steps and Prioritization
  • WORKSHOP OUTCOMES• Familiarity with submarkets• Characteristics of successful bike tourism destinations• Assessment of opportunities and constraints• Partnership & Funding Opportunities• Determine Next Steps
  • Bicycle Tourism WorkshopWhat is Bicycle Tourism?• Travel for which the use of a bicycle is an important part of the visit
  • Bicycle Tourism WorkshopBicycle Tourism is part of Travel Oregon’s efforts.
  • Bicyclist Demographics# of bicyclists: 85.6 million# of outings: 3.1 billion
  • Bicyclist DemographicsIncome level: 40% = $40K – $80K
  • Bicyclist DemographicsJobs generated by cycling: 1.1 million
  • Bicyclist DemographicsFun Fact: More Americans owe their jobs tobicycle-based recreation than there are peopleemployed as lawyers.
  • Bicyclist DemographicsTrip-related sales: $47 billion
  • Benefits of Cycle TourismSmall business development• Bike shops• Tour guides• Events• Training• Evening forEntrepreneurs
  • Benefits of Cycle TourismLodging use• Revenue & employment• Transient room taxRestaurant use• Revenue & employment
  • Benefits of Cycle TourismAccessory spending• Supplies• Souvenirs• Art and Culture
  • Benefits of Cycle TourismImprovements to infrastructure for residents • Bike paths/routes • Trails • Signage • Waysides
  • Road CyclingDay Riders• Destination driven• Diverse ride optionsTouring Rides• Multi stages• Event driven• Credit / self- supportive
  • Oregon Scenic BikewaysAlex Phillips, OPRD• 503.986.0631• Alex.phillips@state.or.us Photo courtesy Greg Lee & Cycle Oregon
  • Oregon Scenic BikewaysHow will your Scenic Bikeway beUnique?• Experiences• Products and services• Community
  • Oregon Scenic BikewaysExperiences• Highlight how people experience locations.
  • Adventure CyclingSelf-supported Through Riders• Long-distance routes
  • Cycle OregonFocus – What experience do you think of?
  • EventsCycle Oregon Weekend Ride Photo by Jonathan Maus bikeportland.org
  • EventsCycle Cross Crusade
  • EventsHood River• Mt. Hood Cycling Classic
  • EventsOakridge, OR• Mountain Bike Oregon festival
  • Themed ToursFood/wine
  • Themed Tours
  • Cycle Tourist Wants & Needs What do cycle tourists want and need?
  • Cycle Tourist Wants & NeedsSignature Rides• What is an epic ride?
  • Cycle Tourist Wants & NeedsClustering rides – loops, rides from town, trails on private lands
  • Cycle Tourist Wants & NeedsBicycle-specific or bike/hike-only trails - MTB
  • Cycle Tourist Wants & NeedsGravity-fed riding (shuttle) - MTB
  • Cycle Tourist Wants & NeedsGravity-fed riding (ski area) - MTB
  • Cycle Tourist Wants & NeedsRegional clustering of cycling facilities - MTB
  • Cycle Tourist Wants & NeedsVariety of skill level options
  • Cycle Tourist Wants & NeedsBicycle Infrastructure
  • Cycle Tourist Wants & Needs
  • Cycle Tourist Wants & NeedsRoads good for bicycling• Low traffic• Good pavement• Wide shoulders
  • Cycle Tourist Wants & Needs BASIC INFRASTRUCTURETourist-related signs
  • Cycle Tourist Wants & NeedsPublic restrooms
  • Cycle Tourist Wants & NeedsVisitor center
  • Cycle Tourist Wants & NeedsServices at appx 20-mile intervals
  • Cycle Tourist Wants & NeedsOther tourism options
  • Cycle Tourist Wants & NeedsGuide services and Concierge
  • Cycle Tourist Wants & NeedsBike-friendly lodging
  • Cycle Tourist Wants & NeedsBike-friendly food (carbs and protein)• Quality• Quantity• Home cooking!
  • Cycle Tourist Wants & NeedsBike-friendly beverage
  • Cycle Tourist Wants & NeedsBike shop(s)
  • Cycle Tourist Wants & NeedsOn-the-road support
  • Cycle Tourist Wants & NeedsMARKETING AND COMMUNICATIONS
  • Cycle Tourist Wants & NeedsRideOregonRide.com
  • Cycle Tourist Wants & NeedsArticles and Publications
  • Cycle Tourist Wants & NeedsCycling-specific maps - MTB
  • Cycle Tourist Wants & NeedsWhat Will McKenzie Be Know For? What experience will you receive?