MRV Bicycle Tourism

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MRV Bicycle Tourism

  1. 1. BICYCLE TOURISM WORKSHOP McKenzie River Valley March 2011
  2. 2. Rural Tourism Studio Program Scott BrickerAlta Planning + Design Bricker Consulting 503.757.8342ssbricker@gmail.com
  3. 3. Alta Planning + Design• North America’s leading multi-modal transportation firm that specializes in the planning, design and implementation of bicycle, pedestrian, greenway, park and trail corridors and systems.• Working in Oregon since 1999, headquartered in Portland.• Services include master planning and design, education and encouragement programs, grant assistance, and public involvement.• Our mission is the create active communities where bicycling and walking are safe, healthy, fun, and normal daily activities. Tualatin Hills Trails Salem Safe Routes Stafford Basin, Portland Bicycle Plan *Planners* *GIS Specialists* *Designers* *Educators* to School Lake Oswego Master Plan
  4. 4. Breadth of Work United States Canada Mexico United Arab Emirates Asia Australia
  5. 5. TODAY’S AGENDA9:00 a.m. – 4:00 p.m.• Welcome & introductions• Program overview• Introduction to Bicycle Tourism• Developing a Bicycling Tourism Strategy• Partnership Discussion• Funding Opportunities• Next Steps and Prioritization
  6. 6. WORKSHOP OUTCOMES• Familiarity with submarkets• Characteristics of successful bike tourism destinations• Assessment of opportunities and constraints• Partnership & Funding Opportunities• Determine Next Steps
  7. 7. Bicycle Tourism WorkshopWhat is Bicycle Tourism?• Travel for which the use of a bicycle is an important part of the visit
  8. 8. Bicycle Tourism WorkshopBicycle Tourism is part of Travel Oregon’s efforts.
  9. 9. Bicyclist Demographics# of bicyclists: 85.6 million# of outings: 3.1 billion
  10. 10. Bicyclist DemographicsIncome level: 40% = $40K – $80K
  11. 11. Bicyclist DemographicsJobs generated by cycling: 1.1 million
  12. 12. Bicyclist DemographicsFun Fact: More Americans owe their jobs tobicycle-based recreation than there are peopleemployed as lawyers.
  13. 13. Bicyclist DemographicsTrip-related sales: $47 billion
  14. 14. Benefits of Cycle TourismSmall business development• Bike shops• Tour guides• Events• Training• Evening forEntrepreneurs
  15. 15. Benefits of Cycle TourismLodging use• Revenue & employment• Transient room taxRestaurant use• Revenue & employment
  16. 16. Benefits of Cycle TourismAccessory spending• Supplies• Souvenirs• Art and Culture
  17. 17. Benefits of Cycle TourismImprovements to infrastructure for residents • Bike paths/routes • Trails • Signage • Waysides
  18. 18. Road CyclingDay Riders• Destination driven• Diverse ride optionsTouring Rides• Multi stages• Event driven• Credit / self- supportive
  19. 19. Oregon Scenic BikewaysAlex Phillips, OPRD• 503.986.0631• Alex.phillips@state.or.us Photo courtesy Greg Lee & Cycle Oregon
  20. 20. Oregon Scenic BikewaysHow will your Scenic Bikeway beUnique?• Experiences• Products and services• Community
  21. 21. Oregon Scenic BikewaysExperiences• Highlight how people experience locations.
  22. 22. Adventure CyclingSelf-supported Through Riders• Long-distance routes
  23. 23. Cycle OregonFocus – What experience do you think of?
  24. 24. EventsCycle Oregon Weekend Ride Photo by Jonathan Maus bikeportland.org
  25. 25. EventsCycle Cross Crusade
  26. 26. EventsHood River• Mt. Hood Cycling Classic
  27. 27. EventsOakridge, OR• Mountain Bike Oregon festival
  28. 28. Themed ToursFood/wine
  29. 29. Themed Tours
  30. 30. Cycle Tourist Wants & Needs What do cycle tourists want and need?
  31. 31. Cycle Tourist Wants & NeedsSignature Rides• What is an epic ride?
  32. 32. Cycle Tourist Wants & NeedsClustering rides – loops, rides from town, trails on private lands
  33. 33. Cycle Tourist Wants & NeedsBicycle-specific or bike/hike-only trails - MTB
  34. 34. Cycle Tourist Wants & NeedsGravity-fed riding (shuttle) - MTB
  35. 35. Cycle Tourist Wants & NeedsGravity-fed riding (ski area) - MTB
  36. 36. Cycle Tourist Wants & NeedsRegional clustering of cycling facilities - MTB
  37. 37. Cycle Tourist Wants & NeedsVariety of skill level options
  38. 38. Cycle Tourist Wants & NeedsBicycle Infrastructure
  39. 39. Cycle Tourist Wants & Needs
  40. 40. Cycle Tourist Wants & NeedsRoads good for bicycling• Low traffic• Good pavement• Wide shoulders
  41. 41. Cycle Tourist Wants & Needs BASIC INFRASTRUCTURETourist-related signs
  42. 42. Cycle Tourist Wants & NeedsPublic restrooms
  43. 43. Cycle Tourist Wants & NeedsVisitor center
  44. 44. Cycle Tourist Wants & NeedsServices at appx 20-mile intervals
  45. 45. Cycle Tourist Wants & NeedsOther tourism options
  46. 46. Cycle Tourist Wants & NeedsGuide services and Concierge
  47. 47. Cycle Tourist Wants & NeedsBike-friendly lodging
  48. 48. Cycle Tourist Wants & NeedsBike-friendly food (carbs and protein)• Quality• Quantity• Home cooking!
  49. 49. Cycle Tourist Wants & NeedsBike-friendly beverage
  50. 50. Cycle Tourist Wants & NeedsBike shop(s)
  51. 51. Cycle Tourist Wants & NeedsOn-the-road support
  52. 52. Cycle Tourist Wants & NeedsMARKETING AND COMMUNICATIONS
  53. 53. Cycle Tourist Wants & NeedsRideOregonRide.com
  54. 54. Cycle Tourist Wants & NeedsArticles and Publications
  55. 55. Cycle Tourist Wants & NeedsCycling-specific maps - MTB
  56. 56. Cycle Tourist Wants & NeedsWhat Will McKenzie Be Know For? What experience will you receive?

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