2. • Facilities: Road & Mountain
• Business Goods & Services
• Itineraries
• Marketing & Communication

3. What do cycle tourists want and need?
• Facilities: Road & Mountain
• Business Goods & Services
• Itineraries
• Marketing &
Communication

4. Day Riders
• Destination driven
• Diverse ride options
Multi Stage /
Touring Rides
• Credit Card
• Self- supportive
• Event driven

5. Epic Ride - Scenic Bikeway
• Experience and challenge

6. Wild Rivers Coast Scenic Bikeway

7. Diverse Road Options
Photo by bikeportland.org

8. Self-supported Through Riders

9. Credit Card Touring
• Shorter distance tours
• Require hotels and
services

10. Roads good for bicycling
• Low traffic
• Good pavement
• Wide shoulders

11. Bike-route signage

12. Resources signage
Photo: oregonlive.com

13. Bike-parking / bike racks

14. Public restrooms

15. Water

16. Bike-friendly transportation options

17. Visitor information
centers

20. Image: Bicycle Touring Pro

24. Copper Harbor, Michigan

29. What do cycle tourists want and need?
• Facilities: Road & Mountain
• Business Goods & Services
• Itineraries
• Marketing &
Communication

31. Tourist-related signs

32. Visitor center

33. Services at appx 20-mile intervals

34. Bike shop / Rental(s)

35. Guide services and Concierge

36. Bike-friendly food (carbs and protein)
• Quality
• Quantity
• Home cooking!

37. Bike-friendly beverage
• Coffee (a.m.)
• BEER (p.m.)

38. Bike-friendly lodging

39. Bike-friendly lodging

40. Link in with other tourism

41. Other Amenities
• Hiking
• White Water
• Rock Climbing
• Running
• Bird Watching
• Hot Springs
• Skiing
• Etc.
• Amusement P
arks
• Mini Golf
• Big Golf
• Local Shopping
• Bowling
• Interpretive Centers
• Unique Natural Features
• Museums
• Historical Sites

42. What do cycle tourists want and need?
• Facilities: Road & Mountain
• Business Goods & Services
• Itineraries
• Marketing &
Communication

43. Niche Pairing

44. Coastal
Routes

45. Tours and Rides

46. Cycling-specific maps

47. Events

48. Races

49. What do cycle tourists want and need?
• Facilities: Road & Mountain
• Business Goods & Services
• Itineraries
• Marketing &
Communication

51. Websites

52. Articles and Publications

53. Social Media

54. Scott Bricker
Bricker Consulting
503.757.8342
ssbricker@
gmail.com