• Facilities: Road & Mountain
• Business Goods & Services
• Itineraries

• Marketing & Communication
What do cycle tourists want and need?
• Facilities: Road & Mountain
• Business Goods & Services

• Itineraries
• Marketing...
Day Riders
• Destination driven
• Diverse ride options

Multi Stage /
Touring Rides

• Credit Card
• Self- supportive
• Ev...
Epic Ride - Scenic Bikeway
• Experience and challenge
Wild Rivers Coast Scenic Bikeway
Diverse Road Options

Photo by bikeportland.org
Self-supported Through Riders
Credit Card Touring
• Shorter distance tours
• Require hotels and
services
Roads good for bicycling
• Low traffic
• Good pavement
• Wide shoulders
Bike-route signage
Resources signage

Photo: oregonlive.com
Bike-parking / bike racks
Public restrooms
Water
Bike-friendly transportation options
Visitor information
centers
Image: Bicycle Touring Pro
Copper Harbor, Michigan
What do cycle tourists want and need?
• Facilities: Road & Mountain
• Business Goods & Services

• Itineraries
• Marketing...
Tourist-related signs
Visitor center
Services at appx 20-mile intervals
Bike shop / Rental(s)
Guide services and Concierge
Bike-friendly food (carbs and protein)
• Quality
• Quantity
• Home cooking!
Bike-friendly beverage
• Coffee (a.m.)
• BEER (p.m.)
Bike-friendly lodging
Bike-friendly lodging
Link in with other tourism
Other Amenities
• Hiking
• White Water
• Rock Climbing
• Running
• Bird Watching
• Hot Springs
• Skiing
• Etc.

• Amusemen...
What do cycle tourists want and need?
• Facilities: Road & Mountain
• Business Goods & Services

• Itineraries
• Marketing...
Niche Pairing
Coastal
Routes
Tours and Rides
Cycling-specific maps
Events
Races
What do cycle tourists want and need?
• Facilities: Road & Mountain

• Business Goods & Services
• Itineraries

• Marketin...
Websites
Articles and Publications
Social Media
Scott Bricker
Bricker Consulting
503.757.8342
ssbricker@
gmail.com
Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Upcoming SlideShare
Loading in …5
×

Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

470 views
312 views

Published on

Published in: Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
470
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

  1. 1. • Facilities: Road & Mountain • Business Goods & Services • Itineraries • Marketing & Communication
  2. 2. What do cycle tourists want and need? • Facilities: Road & Mountain • Business Goods & Services • Itineraries • Marketing & Communication
  3. 3. Day Riders • Destination driven • Diverse ride options Multi Stage / Touring Rides • Credit Card • Self- supportive • Event driven
  4. 4. Epic Ride - Scenic Bikeway • Experience and challenge
  5. 5. Wild Rivers Coast Scenic Bikeway
  6. 6. Diverse Road Options Photo by bikeportland.org
  7. 7. Self-supported Through Riders
  8. 8. Credit Card Touring • Shorter distance tours • Require hotels and services
  9. 9. Roads good for bicycling • Low traffic • Good pavement • Wide shoulders
  10. 10. Bike-route signage
  11. 11. Resources signage Photo: oregonlive.com
  12. 12. Bike-parking / bike racks
  13. 13. Public restrooms
  14. 14. Water
  15. 15. Bike-friendly transportation options
  16. 16. Visitor information centers
  17. 17. Image: Bicycle Touring Pro
  18. 18. Copper Harbor, Michigan
  19. 19. What do cycle tourists want and need? • Facilities: Road & Mountain • Business Goods & Services • Itineraries • Marketing & Communication
  20. 20. Tourist-related signs
  21. 21. Visitor center
  22. 22. Services at appx 20-mile intervals
  23. 23. Bike shop / Rental(s)
  24. 24. Guide services and Concierge
  25. 25. Bike-friendly food (carbs and protein) • Quality • Quantity • Home cooking!
  26. 26. Bike-friendly beverage • Coffee (a.m.) • BEER (p.m.)
  27. 27. Bike-friendly lodging
  28. 28. Bike-friendly lodging
  29. 29. Link in with other tourism
  30. 30. Other Amenities • Hiking • White Water • Rock Climbing • Running • Bird Watching • Hot Springs • Skiing • Etc. • Amusement P arks • Mini Golf • Big Golf • Local Shopping • Bowling • Interpretive Centers • Unique Natural Features • Museums • Historical Sites
  31. 31. What do cycle tourists want and need? • Facilities: Road & Mountain • Business Goods & Services • Itineraries • Marketing & Communication
  32. 32. Niche Pairing
  33. 33. Coastal Routes
  34. 34. Tours and Rides
  35. 35. Cycling-specific maps
  36. 36. Events
  37. 37. Races
  38. 38. What do cycle tourists want and need? • Facilities: Road & Mountain • Business Goods & Services • Itineraries • Marketing & Communication
  39. 39. Websites
  40. 40. Articles and Publications
  41. 41. Social Media
  42. 42. Scott Bricker Bricker Consulting 503.757.8342 ssbricker@ gmail.com

×