Isabel Mosk - Social DMO's - Social Media Tracks 2014 #vb14socialmedia
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Isabel Mosk - Social DMO's - Social Media Tracks 2014 #vb14socialmedia

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Presentatie van Isabel Mosk (Think! Social Media) over sociale DMO's op de Social Media Tracks op de Vakantiebeurs in 2014.

Presentatie van Isabel Mosk (Think! Social Media) over sociale DMO's op de Social Media Tracks op de Vakantiebeurs in 2014.

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Isabel Mosk - Social DMO's - Social Media Tracks 2014 #vb14socialmedia Presentation Transcript

  • 1. Vancouver | Detroit | Amsterdam | Sydney ISABEL MOSK @ISABELMOSK
  • 2. We believe that the travel experiences enhances people’s lives and that tourism makes the world a better place. come say hi Robyn @ BCRobyn Think! Amsterdam William @Wilhelmus
  • 3. Think! Amsterdam
  • 4. Think! Amsterdam
  • 5. Think! Amsterdam People under the age of 30 don’t know life without the internet.
  • 6. Think! Amsterdam TRUST 47%            advertising: 70%       consumer opinions posted online: :92%             recommendations from people you know Nielsen Global Trust inAdvertising and Brand Messages April 2012
  • 7. Think! Amsterdam gapingvoid.com
  • 8. Think! Amsterdam TRIPADVISOR UNDERSTANDS THIS
  • 9. 83% of travellers usually or always consult TripAdvisor reviews before booking a hotel.** 81% of travellers said reviews were important when deciding which hotel to stay at.* 75% of travellers said their holiday was better because they used reviews to make sure they picked the best place for them.** 52% of Facebookers said “that seeing friends’ holiday pictures had inspired them to book a holiday to the same place.*** * Forrester, 2011 ** Phocuswright, 2011 *** Skyscanner, 2011 Think! Amsterdam IMPACT ON TRAVEL AND TOURISM
  • 10. Think! Amsterdam
  • 11. Think! Amsterdam
  • 12. Think! Amsterdam
  • 13. Think! Amsterdam
  • 14. Think! Amsterdam
  • 15. Think! Amsterdam
  • 16. 1. Social media is a trusted source of information Think! Amsterdam KEY TAKE-AWAYS
  • 17. Facebook user 150 friends 15,000 friends of friends 1,500,000 friends of friends Think! Amsterdam THE NETWORK EFFECT OF SOCIAL MEDIA
  • 18. http://www.tourism.australia.com/en-au/documents/Corporate%20-%20Markets/Industry_Briefing_Sydney.pdf Think! Amsterdam MARKETING TO FRIENDS OF FANS
  • 19. Think! Amsterdam THE NETWORK STRATEGY
  • 20. 1. Social Media is a trusted source 2. The network effect generates reach Think! Amsterdam KEY TAKE-AWAYS
  • 21. Think! Amsterdam TRAVELLERS SHARE THEIR STORIES
  • 22. Think! Amsterdam
  • 23. X advertising stories Think! Amsterdam EFFECTIVENESS & EFFICIENCY
  • 24. ineffective use of resources Awareness Consideration Intent Purchase Visit -- ++ Think! Amsterdam GOAL: NARROW THE FUNNEL
  • 25. 1. Social Media is a trusted source 2. The network effect generates reach 3. Traditional marketing has lost it’s effectiveness and efficiency Think! Amsterdam KEY TAKE-AWAYS
  • 26. •The sum of stories people hear •The sum of experiences people have Think! Amsterdam Tourism brand
  • 27. Think! Amsterdam STORYTELLING; A DESTINATION IS THE STAGE
  • 28. Awareness Consideration Interested Purchase Visit Evaluate Think! Amsterdam FEEDBACK LOOPS
  • 29. Think! Amsterdam SOCIAL MEDIA MONITORING
  • 30. 1. Social Media is a trusted source 2. The network effect generates reach 3. Traditional marketing has lost it’s effectiveness and efficiency 4. Stories build a destination brand Think! Amsterdam KEY TAKE-AWAYS
  • 31. Think! Amsterdam GET PEOPLE TALKING AND THEY’LL DO THE MARKETING FOR YOU
  • 32. Passion Influencers Community Everybody else Think! Amsterdam PASSIONATE COMMUNITIES
  • 33. Think! Amsterdam
  • 34. Fashion Fashion bloggers Fashion community Everybody else Think! Amsterdam PASSIONATE COMMUNITIES
  • 35. Think! Amsterdam GET PEOPLE TALKING
  • 36. Think! Amsterdam
  • 37. 1. Social Media is a trusted source 2. The network effect generates reach 3. Traditional marketing has lost it’s effectiveness and efficiency 4. Stories build a destination brand 5. Niche communities start storytelling Think! Amsterdam KEY TAKE-AWAYS
  • 38. Think! Amsterdam SOCIAL AT THE CORE OF MARKETING
  • 39. Think! Amsterdam GUIDE PHOTO SELECTION
  • 40. Think! Amsterdam CONFERENCES
  • 41. Think! Amsterdam
  • 42. Think! Amsterdam
  • 43. Think! Amsterdam
  • 44. Think! Amsterdam
  • 45. Think! Amsterdam
  • 46. Think! Amsterdam
  • 47. Think! Amsterdam
  • 48. Think! Amsterdam
  • 49. Think! Amsterdam
  • 50. 1. Social Media is a trusted source 2. The network effect generates reach 3. Traditional marketing has lost it’s effectiveness and efficiency 4. Stories build a destination brand 5. Niche communities start storytelling 6. Social at the core of your marketing Think! Amsterdam KEY TAKE-AWAYS
  • 51. @isabelmosk isabel@thinksocialmedia.com Think! Amsterdam Thank you& stay in touch!