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How To Stay Relevant to
Your Community
Fionn Davenport
What is Relevance?
How to Be This…
…as opposed to this
It’s About Relationships…
• …with the reader
• …with the travel
industry
• …with employers
• …with other travel
experts
…Between You & The Reader
Small Stories…Biggest Impact
Travelling is a brutality. It forces you to
trust strangers and to lose sight of all
that familiar comfort of home and fri...
Enthusiasms…
Negativity
There’s No Such Thing As A
Free Press Trip
The Credibility Gap
For Things to Remain the Same,
Everything Has to Change
Understandable Language?
• #spon / spons
• #ad
• #sponsored
• …’clear and conspicuous’ disclosures
A New Deal
The Whole Truth And Nothing But The Truth
I am a professional travel writer. In order to continue working in my...
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Fionn Davenport #TBEX - 'How to stay relevant in your community'

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Stay enthusiastic. Qualified criticism. Personal experiences. Small stories have the biggest impact. Fionn Davenport on hot to relevant to your community.

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Transcript of "Fionn Davenport #TBEX - 'How to stay relevant in your community'"

  1. 1. How To Stay Relevant to Your Community Fionn Davenport
  2. 2. What is Relevance?
  3. 3. How to Be This…
  4. 4. …as opposed to this
  5. 5. It’s About Relationships… • …with the reader • …with the travel industry • …with employers • …with other travel experts
  6. 6. …Between You & The Reader
  7. 7. Small Stories…Biggest Impact
  8. 8. Travelling is a brutality. It forces you to trust strangers and to lose sight of all that familiar comfort of home and friends. You are constantly off balance. Nothing is yours except the essential things: air, sleep, dreams, the sky – all things tending towards the eternal or what we imagine of it. - Cesare Pavese
  9. 9. Enthusiasms…
  10. 10. Negativity
  11. 11. There’s No Such Thing As A Free Press Trip
  12. 12. The Credibility Gap
  13. 13. For Things to Remain the Same, Everything Has to Change
  14. 14. Understandable Language? • #spon / spons • #ad • #sponsored • …’clear and conspicuous’ disclosures
  15. 15. A New Deal The Whole Truth And Nothing But The Truth I am a professional travel writer. In order to continue working in my chosen profession, I am partially reliant on travel industry support to reach those places that I cannot afford to out of my own pocket. But I do not take freebies in exchange for positive coverage. I am committed to being honest and fair in everything I write. Why? Because in order to be successful, I am wholly reliant on your trust. Without it, I’m irrelevant.
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