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Australia China Tourism Summit presentation 9.6.11 by Trevor Lee
Australia China Tourism Summit presentation 9.6.11 by Trevor Lee
Australia China Tourism Summit presentation 9.6.11 by Trevor Lee
Australia China Tourism Summit presentation 9.6.11 by Trevor Lee
Australia China Tourism Summit presentation 9.6.11 by Trevor Lee
Australia China Tourism Summit presentation 9.6.11 by Trevor Lee
Australia China Tourism Summit presentation 9.6.11 by Trevor Lee
Australia China Tourism Summit presentation 9.6.11 by Trevor Lee
Australia China Tourism Summit presentation 9.6.11 by Trevor Lee
Australia China Tourism Summit presentation 9.6.11 by Trevor Lee
Australia China Tourism Summit presentation 9.6.11 by Trevor Lee
Australia China Tourism Summit presentation 9.6.11 by Trevor Lee
Australia China Tourism Summit presentation 9.6.11 by Trevor Lee
Australia China Tourism Summit presentation 9.6.11 by Trevor Lee
Australia China Tourism Summit presentation 9.6.11 by Trevor Lee
Australia China Tourism Summit presentation 9.6.11 by Trevor Lee
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Australia China Tourism Summit presentation 9.6.11 by Trevor Lee

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  • 1. Servicing the China Market Program“Specialists in International Customer Service & Tourism Development”
  • 2. Servicing the China Market Program• Schedule - Gold Coast - Tropical North Queensland - Whitsundays - Brisbane - Sunshine Coast
  • 3. Servicing the China Market Program • three distinct China-focussed, tourism-specific Workshops• China business coaching & consulting sessions
  • 4. Servicing the China Market Program• China Market Intelligence WorkshopUnderstanding the Chinese consumer; generational, regional and socio-economic differences, consumer trends, communication & social mediapreferences senior managers and executives
  • 5. Servicing the China Market Program• Chinese Culture & Business Etiquette WorkshopBuilding relationships & winning the business by understanding Chinesecultural keys , learning Chinese business phrases & gaining insight into Chinesenegotiating styles and appropriate etiquette for meetings & entertaining middle managers, senior managers and executives
  • 6. Servicing the China Market Program• Chinese Culture & Customer Service WorkshopUnderstanding the Chinese customer, learning Chinese hospitality phrases &gaining insight into Chinese history & culture and meeting & exceeding theirservice needs & expectations front-line staff, middle managers, senior managers and executives
  • 7. Servicing the China Market Program• China business coaching & consulting sessions1. Gauge current positioning of supplier’s product/s andservices with the Chinese tourist market2. Identify weaknesses and strengths of, and opportunitiesfor supplier’s product/s and services within the Chinesetourist market3. Pinpoint 2 - 4 specific actions and/or strategies to beimplemented that can further enhance supplier’s ability tobe “China ready”, or “better China focussed”
  • 8. Servicing the China Market Program• Some feedback from Workshops so far…“Excellent, extremely valuable.”“Learnt a lot.”“Very beneficial.”“Very effective; I am now feeling confident in dealing with Chinese clients.”“Very engaged and involved; I now feel far better armed for upcoming meetings.”“Very beneficial & essential in getting our staff ready for this market.”“The content & delivery was exactly what was needed.”“Very effective. Our group of companies has been dealing with China since the early 90’s;now we all need to learn.”“Involved at every stage.”“Gave great insight into the different Chinese market segments.”“Great benefit in helping us understand this complex market.”“Excellent workshop; will help me in my daily dealings with Chinese guests.”
  • 9. Servicing the China Market Programimportant RELATIONSHIPS LONG-TERM THINKING UNDERSTAND CHINESE CUSTOMER © TravConsult 2011
  • 10. Servicing the China Market Program Why engage Chinese travellers? choices informationchina affluent more competition “Specialists in International Customer Service & Tourism Development”
  • 11. Servicing the China Market Program Why engage Chinese travellers? interest respectchina care desire to communicate “Specialists in International Customer Service & Tourism Development”
  • 12. Servicing the China Market Program Why engage Chinese travellers? not just numbers…china they are People! “Specialists in International Customer Service & Tourism Development”
  • 13. Servicing the China Market ProgramQ to consider… Is China really still an emerging market? Alternative term? “New Mature Market” “Specialists in International Customer Service & Tourism Development”
  • 14. TravConsult’s workshops and consulting focus oneducating teams & organizations within the tourism industry to:  better understand  better interact with  better look after  & better sell to customers from…
  • 15. … 2008 WON THE GOLD AWARD for Service Quality and Human Resource Development at the Chinese Tourists Welcoming Awards 2008 in Beijing! Presented with the inaugural China Outbound Tourism Quality Label in December 2008 at the World Travel Mart in London,for our knowledge of the special needs and expectations of Chinese tourists!
  • 16. Thank you

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