Environment is just not a public interest activity but a serious commitment to manage resources effectively for the present generation and the next.
Accenture is one such company that has sustainability practices embedded into the work ethos and corporate culture of a diverse workforce..
There are six facets of the SD drivers
Understanding Sustainability Leadership & Change in Accenture
Accenture has identified six key drivers of sustainability that are not only reshaping the way businesses and governments operate, but also redefining the value they deliver
KEY # 1
Consumer demand for sustainable products and services: People today are making purchases not only as consumers, but also as responsible world citizens. By rejecting the indiscriminate consumption patterns of the past and becoming more selective in their choices, they are signaling a shift in consumer attitudes and behaviors that may significantly affect business profitability and growth.
Stakeholder influence: Globalization and technology have enabled customers and citizens to have a powerful voice. Businesses and public sector organizations need to extend their reach to a new breed of stakeholders that includes non-government organizations, media, academics and the community at large.
Resource depletion : Economic growth in developing markets, combined with high consumption in Western economies, has depleted natural resources (especially energy and water). Not surprisingly, there’s fierce competition for what remains.
Employee engagement: Employees’ commitment and enthusiasm for sustainability are shaping the way we work and live. As the sustainability mandate expands, organizations committed to social and environmental causes are likely to attract the top talent.
Capital market scrutiny : Sustainability has crept onto the bottom line. Investors now look at sustainability performance when evaluating a company’s potential for future returns.
Accenture has its accent on the future From a company based on technology and management consultancy, it has grown its GREEN fingers everywhere . Accenture is headquartered now in Dublin, Ireland in a GREEN environment Chairman of the Board is William GREEN Accenture is a Fortune Global 500 company. As of 2010, the company had more than 200,000 employees in more than 200 locations in over 120 countries. Accenture's current clients include 96 of the Fortune Global 100 and more than three quarters of the Fortune Global 500
Global market forces are leading to SD management and workforce challenges – If Canada Catches Cold, it affects other nations too – near and far Economic – economic power is becoming more dispersed
Growth of emerging market economies and multinationals
Growth of multi-nationals in emerging markets
New generational norms
Social – dramatic social change
A billion new customers will enter the global marketplace
Climate change is seen as a reality and is driving changes in technology, regulation and investment
Technology – technological labor is no longer the preserve of developed economies = Cannot be unmindful of developing countries agends
Industrialized world is witnessing a shrinking pool of young skilled employees
Governments of emerging economies are aggressively pursuing policies to move up the value chain
Emergence of technology clusters and the global supply chain
Increasing female participation
Retaining and motivating the Workforce in SD
Increase in occupational mobility and work-life integration
Growing polarization of workers
SD Skills crunch
The rise of the knowledge economy
A middle management gap
Importance of skilled workforce from emerging economies
The talent management and alignment challenge is compounded by multiple generations in the workforce For the first time in history, four generations are in the workforce. Each generation has distinct characteristics and necessitate specific approaches to managing talent. Tenure Silent Gen 1 (1925 – 1942) Baby Boomers 1 (1943 – 1960) Net Generation 2 (1982 – 1998) Retirement Entry into Workforce Source: 1 Howe, Neil; Life Course Associates, 2007. 2 New Paradigm – Net Generation Strategic Investigation; 2007; co-sponsored by Accenture Generation Y Generation X 1 (1961 – 1981)
The sheer size of the Net Generation cannot be ignored “… this generation is bigger than the baby boom itself, and through sheer demographic muscle they will dominate the twenty-first century.” — Wikinomics, Don Tapscott Source: New Paradigm – Net Generation Strategic Investigation; co-sponsored by Accenture
Considerable Majority 1 of Employees Understand Strategic Priorities Considerable Majority 1 of Employees Understand Their Contribution to Strategic Execution Agree 12% Disagree 88% 6% Agree 17% Disagree 83% A Gallup survey of 3 million employees… Accenture HPWF Study 2006
Declining loyalty and job satisfaction
Falling employee loyalty and engagement, 5 th year of decline (FT Nov 04)
Key factors for people leaving work - lack of opportunity (37%), lack of incentives (28%), dissatisfaction with the corporate culture (28%), and lack of recognition or praise (25%) – Martiz Poll, World at Work Nov 06
Increasing lack of alignment
As little as 5% of employees understand the corporate strategy (Kaplan and Norton 2004)
88% don’t believe most employees understand their firms strategic priorities (HPWF Study 2004)
Different Values of Generation Y
Different value sets – life of jobs vs jobs for life, balance of life, corporate citizen values
Higher expectations on integrity, feedback, opportunity
Engagement and alignment – what are the issues? Engaged 29% Not Engaged 55% Actively Disengaged 16%
How well are we doing ? Key findings from the India Sustainable Development Workforce Study of Accenture
Talent management – specifically the ability to attract and manage critical skills and leadership – emerged among the top 2 of 11 capabilities driving high performance
Organizations by and large, are not equipped to manage and enable Change of the magnitude that is being experienced today
Indian CEOs have rated the HR function as their most important workforce – but they believe there is a significant need to improve its performance
A critical HR challenge - operation in a silo , with little support offered to and received from key workforces.
HR needs to facilitate solutions to strategic business issues such as SD – Yet, the focus of HR today is on transactional activities potentially reducing the bandwidth for the transformationa l
Extensive C-Suite involvement in their human capital management initiatives
Focus support to workforces in the more strategic talent management areas of Learning and Change management; compensation is not a differentiating factor
Leaders are able create burning platforms boosting the “perceived need for change”
Leaders use metrics extensively to evaluate HR performance
What distinguishes Human Performance Leaders from the rest of the organizations? (Accenture Guide for YOU)
Greater workforce diversity is the new norm and creates greater alignment challenges
Ethnic and cultural diversity
Type and style of working and learning
Greater challenges for leadership at all levels
Greater complexity of engagement
Greater challenges for alignment and managing change
Importance of alignment of values, measurement and objectives, organization, managing change etc
Aligning the dimensions Talent Leadership Technology and Business Processes Culture and Organisation Execution Alignment Results Strategy Informal aspects of how and with whom work gets done, foundational values, norms, assumptions Business infrastructure & mission critical processes/systems Understanding of talent needs Integrated talent management capabilities top down driven talent mindset and culture Personal effectiveness of leaders, leadership teams/groups, and governance processes Customers, value proposition, key priorities
Organizations can leverage experience and practice to grow more leaders, faster
Leadership capability, particularly in managing people and diversity must be developed at all levels
These behaviours and practices must be measured and rewarded
[coal] [diamond] Leadership Development
Understanding what actions to take that will give the best chance of success in SUSTAINABILITY Clear direction Commitment by leaders Accountability Engaged teams Insight + Action = Successful change in SD High Performance On Track Unsustainable Off Track
to a broad and strategic focus on highly integrated systems and SD management capabilities
New dimensions of SD management (examples)
New, more diverse talent supply chains
EVPs and SD management support tailored to Sustainability segments
Technology enabled learning and job support, collaboration tools to support knowledge sharing and innovation in SD ( Watch this 10 minute video
Click here http://50green.com/TV/whygreenbuilding/index.htm )
Redesign of workflows to make best use of available sustainability skills
Need for an integrated and holistic approach towards SD of 21 st century Foundation of efficient and integrated SD operations and support Discover Your sources of talent Deploy Your talent at the right place at the right time Define Your talent needs Develop Your talent potential Metrics and Analytics SD Mindset Talent Culture Business Strategy Sustainability Strategy
Strategic context and understanding of current and future SD needs
Integrated SD management capabilities
Applied by different segments of sustainability as needed
Sustained by top down driven SD mindset and culture
The key imperatives - summary Challenges in SUSTAINABILITY are strategic and need a strategic response Measurement and insight to drive actions and behaviours in an organization embracing SD Aligning culture and values, operating model, SD management, and leadership Make leaders and line managers really accountable for Sustainability Apply robust value and outcome measures to understand progress in SD .
KEY MESSAGE International demand is high for leaders in sustainable development. IISD has pledged to make sure that Canada's new generation of leaders in sustainable development will be highly skilled and effective as they participate in policy- and decision-making Some people make things happen, some watch things happen, while others wonder what has happened ~ IISD champions sustainable development around the world through innovation, partnerships, research and communications . There is a tide in the affairs of men, Which taken at the flood, leads on to fortune.