Professional Logistician Without Borders –
Prof Philbert Suresh
As a faculty associate, in the School of Business, I believe
that there would be an opportunity to teach traditional
Marketing with Logistics focus that will transform the economy
of Sharjah and influence the way global trade can take place
between North America and Middle East- thus harmonizing
customs, culture and people in these societies.
Way back in 1998, I was involved in a project of Council of Management, USA
that was aimed to introduce logistics through marketing discipline in all
universities and colleges in North America. This was a huge corporate concern
as the rapid transformation in values and strategy shaped the economic
development of countries bound by the treaty of NAFTA (North America Free
Trade Agreement) between 1985 and 1995.
I had also introduced this marketing and logistics disciplines in the undergrad
business program at University of Sharjah from January to June 2002 and also
actively promoted this through the seminar arranged during the Career Fair Open
Day at the university.
This educational project was taken up by the Ministry of Higher Education, United
Arab Emirates to support logistics the initiative of the Director General of the
Department of Customs as a Diploma program in International Trade and
Transportation program for the Higher Colleges of Technology in Dubai from
1996 to 2002. However, with this track record I believe that TLC
(TransLogistique Canada) Certification for Essentials of Logistics and
Supply Chain Management was created "to introduce the basic concepts of
logistics to students enrolled in principles of marketing courses, with the intention
of updating and expanding to other logistics-related disciplines in future."
Students will learn:
• to appreciate the value of logistics
• to show interrelationship between logistics and marketing
• to create an understanding of the role of logistics in enterprise's strategy
• to map out future directions for the logistics discipline
• to establish rewarding careers in logistics and supply chain management
The students who are undergoing such academic immersions within the
universities and colleges in UAE are the next-generation leaders of
tomorrow's world of logistics and supply chain management in the Middle
In 2005, the Federal Government Supply Chain Council Sector in Canada
launched a yearlong research study that highlighted the acute shortage of
logistics skills (http://www.logistics-skills.org/CLSC_full_report.pdf). This
supported the agenda of TLC earlier work in Middle East and now taking the
steps to provide synergies that will have tremendous impact in the GCC region.
Although Canada stands out in taking this study, the recommendations made
therein on human resources will be useful to learning communities around the
world including American University of Sharjah.
I will be able to build on the experience of both in the industry and academic to
creating new curriculum to enhance traditional courses like Marketing,
International Business and also drum up support through corporate sponsorship
for events that impact serious the motivation of learners in supply chain
management. I had also articulated an agreement to make the global trade and
logistics program in a Canadian community college reflect the vision of the
institution as an out reach to the global community and promote good
relationship with friendly countries in emerging markets of BRIC (Brazil, Russia,
India and China) in international trade.