Transforming shoes

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Transforming shoes

  1. 2. Problem <ul><li>Hikers, Golfers, Winter Travelers, and your everyday person all travel on many conditions with specific shoes for each scenario </li></ul><ul><li>Rarely do you see people carrying multiple pairs of shoes for the events or scenarios that may unfold </li></ul><ul><li>Average American: </li></ul><ul><ul><ul><li>Has trouble golfing in cross trainer shoes </li></ul></ul></ul><ul><ul><ul><li>Slip or Fall in icy conditions </li></ul></ul></ul><ul><ul><ul><li>Has trouble hiking if not properly equipped </li></ul></ul></ul><ul><ul><ul><li>Could benefit from more options </li></ul></ul></ul><ul><li>People own too many shoes </li></ul><ul><ul><ul><li>“ Most women own 19 pairs of shoes, some secretly” </li></ul></ul></ul><ul><li>Accessibility in shoes has been limited, but it is time to explore shoes full potential… </li></ul>
  2. 3. Possible Scenarios <ul><li>You are at college and your friends want to you to go golfing, but your golf shoes are at home in Cincinnati, OH. </li></ul><ul><li>You are walking to class in the winter and the latest winter weather has made you wish you had more traction. </li></ul><ul><li>You are hiking after a recent rain and you wish you had shoes to endure the pools of mud. </li></ul><ul><li>You are walking down the boardwalk or are a student at Miami University that wished they could transform their boat shoes into sandals. </li></ul>
  3. 4. Transform the Track <ul><li>Our transformational shoe line will offer four types of shoes for four types of environmental changes: </li></ul><ul><ul><ul><li>Normal Shoes  Hiking Shoes </li></ul></ul></ul><ul><ul><ul><li>Normal Shoes  Golf Shoes </li></ul></ul></ul><ul><ul><ul><li>Normal Shoes  Winter Shoes </li></ul></ul></ul><ul><ul><ul><li>Boat Shoes  Sandals </li></ul></ul></ul>
  4. 5. Product Details Product Sole Transforms Shoe Body Transforms Aqua Titanium Infusion Sport ✓ ✓ Blazer ✓ ✓ Ice Pick ✓ ✓ Sand Boat ✓ ✓
  5. 6. Aqua Titanium (Phiten) <ul><li>All of our shoes will incorporate specific materials made with aqua Titanium </li></ul><ul><li>This technology increases energy, balance, and blood flow. </li></ul>
  6. 7. Taglines <ul><li>Blazer- “Slip-and-Slide is for little kids” </li></ul><ul><li>Sport- “No more double-mulligan's on the 18 th hole, stay grounded and improve your score” </li></ul><ul><li>Ice Pick- “Crushed Ice Anyone?” </li></ul><ul><li>Sand Boats -“Finally guys can wear thongs on a boat.” </li></ul><ul><li>Unlike this guy, you could be feeling refreshed after a hike…and maybe keep your balance also! </li></ul>
  7. 8. ★ The Sand Boat Model doesn’t include a transformational sole.
  8. 9. Hit the Links
  9. 11. Works Cited <ul><li>http://www.phitenusa.com/t-aqua.aspx </li></ul><ul><li>http://www.phitenusa.com/t-energy.aspx </li></ul><ul><li>http://www.reuters.com/article/idUSN0632859720070910 </li></ul><ul><li>http://cache.boston.com/universal/site_graphics/blogs/bigpicture/tough_02_02/t10_17823243.jpg </li></ul>

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