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Crowdfunding and Intellectual Property: Don't wait until it's too Late!

Crowdfunding and Intellectual Property: Don't wait until it's too Late!

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  • 1. INTELLECTUAL PROPERTY & CROWDFUNDING: Don’t Wait until it’s too Late! Mary Juetten, Founder & CEO Twitter: @TSLCCEvents Traklight.comwww.thesoholoft.com @traklight
  • 2. KEY QUESTIONS: Do I have any Intellectual Property and why do I care? What is Intellectual Property and when do I protect it? How do I know what to do first? Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.Twitter: @TSLCCEvents
  • 3. GOT INTELLECTUAL PROPERTY? Why Care? • IP theft costs US companies $250 billion annually • 100% of all companies have IP • 700K new startups annually vs.. 20% protected IP after 1st year • IP is most valuable asset and not on your Balance Sheet • Exclude competition; Attract investment (incl. crowdfunding); Leverage & license • Avoid IP loss, infringement, business failureTwitter: @TSLCCEvents
  • 4. INTELLECTUAL PROPERTY & CROWDFUNDING REWARDS BASED: Kickstarter, Indiegogo, Rocket Hub  How it works online! EQUITY BASED: Not yet legal  Online Business Planning Required …Twitter: @TSLCCEvents
  • 5. What is IP?• Patents (utility & design)• Copyright ©• Trademarks/Servicemarks TMSM®• Trade secrets – unsung heroes Twitter: @TSLCCEvents
  • 6. BIG IDEA? FIRST STEP: IDENTIFY IP •Existing & filed •Existing & protected •Ideas •Know how •Marketing collateral •Branding •Website url •Employees/Contractors •CROWDFUNDINGTwitter: @TSLCCEvents
  • 7. COMMON ISSUES Who owns it? Patent vs. Trade Secrets Enabling Public Disclosure Examples of IP LossTwitter: @TSLCCEvents
  • 8. BE PREPARED – RESOURCES: CfPA, CfIRA Crowdfundingroadmap.com Annual Oct 14th – 16th Convention & Bootcamp Crowdfundcast.com – podcast Getting Started with Crowdfunding Investing for Dummies in a Day Crowfunding Hatchery Traklight.com/IP Cloud – free resourcesTwitter: @TSLCCEvents
  • 9. QUESTIONS? mejuetten@traklight.comTwitter: @TSLCCEvents