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Crowdfunding Tempe Chamber
 

Crowdfunding Tempe Chamber

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Update on Crowdfunding and case studies for social media...plus some intellectual property tips of course!

Update on Crowdfunding and case studies for social media...plus some intellectual property tips of course!

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    Crowdfunding Tempe Chamber Crowdfunding Tempe Chamber Presentation Transcript

    • "TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved. Crowdfunding Mary Juetten, Founder & CEO @maryjuetten @traklight June 19, 2014 Tempe Chamber of Commerce
    • L OVERVIEW REWARDS BASED: Indiegogo, Kickstarter, Rocket Hub & 1500+ more EQUITY BASED (non-accredited): Debt or Security OTHER (accredited): Angel List, Lending Club, Prosper, MicroVentures
    • Strategies: 1.ID IP 2.Protect IP WHY WHO WHAT WHEN WHERE ✔
    • IDENTIFY IP PROTECT IP PICK A PLATFORM BUILD SOCIAL CAPITAL CREATE A PITCH CROWDFUNDING APPROACH
    • Got Intellectual Property? Why Care… • IP theft costs $250 billion annually • 100% of all companies have IP • Intangible assets are often more than 75% of company values; startups more than 90% Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
    • IP Misconceptions • IP is just for Tech Startups or Tech companies & Patents are the only IP for inventors. • Trade secrets are the easiest to protect because there is no registration. • You can copy anything without a copyright © • You can copyright an idea. • Domain = TM • If I pay for it, I own it. • Patents means right to make or sell.
    • STEP 4: RAISE SOCIAL CAPTIAL Success is directly related to Social Capital Social Capital is more than Social Media Quality not Quantity social icon: creative nerds, iconarchive.com
    • A Tale of Two Campaigns 2
    • Seriously?... Try again? • Lessons learned • New plan of action • New cause • New business opportunity
    • The new plan. • Pre-Selling • HEAVY PR – Social Presence – Local media • Partnering • Get it in writing • New rewards structure • SCHEDULE
    • Results?!
    • ONLINE: Campaign Business Plan Projections Videos Music ` CREATE PITCH
    • CONTENT IS KING Expert Blogs Speaking Social Media PR Start working on this before you launch your campaign. Traklight blog
    • JOBS ACT 2.0????? Financial Statements ONGOING & ANNUAL REPORTS Audit relaxed Total raised to $3m #releasetherules
    • EQUITY CHALLENGES: Business Plan Financials Attestation Valuation
    • Questions? Mary Juetten mejuetten@traklight.com @traklight @maryjuetten www.traklight.com TAKE OUR FREE RISK QUIZ http://hub.am/1n6zjlJ