Crowdfunding Tempe Chamber

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Update on Crowdfunding and case studies for social media...plus some intellectual property tips of course!

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Crowdfunding Tempe Chamber

  1. 1. "TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved. Crowdfunding Mary Juetten, Founder & CEO @maryjuetten @traklight June 19, 2014 Tempe Chamber of Commerce
  2. 2. L OVERVIEW REWARDS BASED: Indiegogo, Kickstarter, Rocket Hub & 1500+ more EQUITY BASED (non-accredited): Debt or Security OTHER (accredited): Angel List, Lending Club, Prosper, MicroVentures
  3. 3. Strategies: 1.ID IP 2.Protect IP WHY WHO WHAT WHEN WHERE ✔
  4. 4. IDENTIFY IP PROTECT IP PICK A PLATFORM BUILD SOCIAL CAPITAL CREATE A PITCH CROWDFUNDING APPROACH
  5. 5. Got Intellectual Property? Why Care… • IP theft costs $250 billion annually • 100% of all companies have IP • Intangible assets are often more than 75% of company values; startups more than 90% Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
  6. 6. IP Misconceptions • IP is just for Tech Startups or Tech companies & Patents are the only IP for inventors. • Trade secrets are the easiest to protect because there is no registration. • You can copy anything without a copyright © • You can copyright an idea. • Domain = TM • If I pay for it, I own it. • Patents means right to make or sell.
  7. 7. STEP 4: RAISE SOCIAL CAPTIAL Success is directly related to Social Capital Social Capital is more than Social Media Quality not Quantity social icon: creative nerds, iconarchive.com
  8. 8. A Tale of Two Campaigns 2
  9. 9. Seriously?... Try again? • Lessons learned • New plan of action • New cause • New business opportunity
  10. 10. The new plan. • Pre-Selling • HEAVY PR – Social Presence – Local media • Partnering • Get it in writing • New rewards structure • SCHEDULE
  11. 11. Results?!
  12. 12. ONLINE: Campaign Business Plan Projections Videos Music ` CREATE PITCH
  13. 13. CONTENT IS KING Expert Blogs Speaking Social Media PR Start working on this before you launch your campaign. Traklight blog
  14. 14. JOBS ACT 2.0????? Financial Statements ONGOING & ANNUAL REPORTS Audit relaxed Total raised to $3m #releasetherules
  15. 15. EQUITY CHALLENGES: Business Plan Financials Attestation Valuation
  16. 16. Questions? Mary Juetten mejuetten@traklight.com @traklight @maryjuetten www.traklight.com TAKE OUR FREE RISK QUIZ http://hub.am/1n6zjlJ
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