Traklight Indiegogo Crowdnetic practice safe crowdfunding

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Crowdfunding tips on rewards based (Indiegogo mistakes to avoid); update on equity crowdfunding (Crowdnetic); and Traklight's tips for practicing safe crowdfunding (identify and protect your ideas and …

Crowdfunding tips on rewards based (Indiegogo mistakes to avoid); update on equity crowdfunding (Crowdnetic); and Traklight's tips for practicing safe crowdfunding (identify and protect your ideas and projects before you crowdfund!)

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  • Special guests Dara Albright and Brett Harris to discuss platform picking and raising social capital
  • Kaufman study – not a lot of primary research on IPIP Loss – customer list stolen, create a brand and materials but infringing, and computer code not belonging to youIt is not just legal, it is good business. Not just IP attorneys but business attorneys. TI makes more from licensing than products, 40% of US companies’ value does not appear on BS (50% in the EU)
  • Car – represents Patents – think how many different patents are in a car.Coke – design of the bottleWebsite copyrightTrademark – Coke – protect from Brand confusion – l bought the wrong cookies! Looked it up Fig Newtons 1914ish and Newmans 1997 – hmmmmmm.Coke is $100 billion dollar brand and only $40 billion on the balance sheet…
  • Approach is methodical, like a checklist
  • Knowledge is PowerGet informed and you will save time and money.ABSOLUTELY get attorneys or consultants.
  • Infringement is real issues
  • HI EVERYONE!MY NAME IS DARA ALBRIGHT. I AM THE CHIEF STRATEGY OFFICER OF CROWDNETIC AND I HAVE THE PRIVILEGE OF TALKING TO YOU ALL TODAY ABOUT THIS RAPIDLY EMERGING TREND IN FINANCE CALLED: CROWDFINANCETHERE HAS BEEN A LOT OF MISCONCEPTION AS TO WHAT CROWDFINANCE ACTUALLY IS. SO I THOUGHT I WOULD BEGIN BY SHOWING YOU WHAT CROWDFINANCE IS DEFINITLEY NOT!
  • YOU MAY HAVE SEEN THIS RECENT CARTOON FROM THE NEW YORKER THAT DEPICTS A COUPLE OF PANHANDLERS WITH THE CAPTION READING: REMEMBER, WE’RE NOT BEGGING – WE’RE CROWDFUNDINGWHEREAS I FOUND THIS CARTOON QUITE AMUSING, IT HAS ABSOLUTELY NOTHING WHATSOEVER TO DO WITH CROWDFINANCE.
  • WHAT REALLY IS CROWDFINANCE?CROWDFINANCE IS ACTUALLY NOT MUCH DIFFERENT THAN CONEVENTIONAL FINANCE. ONLY INSTEAD OF CAPITAL BEING RAISED FROM BIG FINANCIAL INSTITUTIONS OR GOVERNMENT ENTITIES, IT IS RAISED DIRECTLY FROM ORDINARY, HARD WORKING PEOPLE – THE CROWD!AND JUST LIKE TRADITIONAL FINANCE…
  • CROWDFINANCE IS BROKEN INTO 3 MAIN SUBCATEGORIES:YOU HAVE YOUR PERSONAL OR CONSUMER FINANCE, CORPORATE FINANCE AND PUBLIC FINANCE. AND JUST LIKE THE FINANCIAL MARKETS THAT WE ALL KNOW AND LOVE, CROWDFINANCE HAS ITS CREDIT MARKETS AND ITS EQUITY MARKETS
  • YOU’VE GOT P2P LENDING (ALSO CALLED PEER TO PEER OR PERSON TO PERSON LENDING) THAT IS RAPIDLY TRANSFORMING CREDIT MARKETS ACROSS THE GLOBE. COMPANIES LIKE LC, PROSPER & SOFI HAVE REVOLUTIONIZED CONSUMER FINANCE AND CHANGED THE WAY WE BORROW AND LEND. BRIEF BACKGROUND ON THIS RISING ASSET CLASS:STARTED IN 2006 WITH INDIVIDUALS LOOKING FOR BETTER RATES THAN THEY WERE GETTING THROUGH CONVENTIONAL MEANS LIKE BANKS. THE MARKET EXPLODED AFTER THE FINANCIAL CRISIS (PARTICULARLY WITH BANKS NOT LENDING). TODAY LENDING CLUB AND PROSPER LEAD THE WORLD WITH $3B IN LOAN ORIGINATIONS. MAJOR FINANCIAL VETERANS ARE ENTERING THE SPACE. JOHN MACK, LARRY SUMMERS & MARY MEEKER ALL ON LENDING CLUB’S BOARD. Draper Fisher, Accel, Sequoia, Union Square Ventures, Foundation Capital, Thomvest and Kleiner Perkins Caufield & Buyers. GOOGLE VENTURES RECENTLY LED A $125M INVESTMENT INTO LC AT TRIPLE ITS VALUATION LESS THAN A YEAR AGO. IPO EXPECTED WITHIN 12 MONTHS. SOFI – REVOLUTIONIZING THE STUDENT LOAN MARKETCORP FINANCE OR P2B. THIS AREA IS ON THE VERGE OF DRAMATIC TRANSFORMATION PARTICULARLY UPON IMPLEMENTATION OF THE JOBS ACT. BUT, AS YOU’LL LEARN AT THIS CONFERENCE, YOU DON’T HAVE TO WAIT AROUND ON THE SEC TO CAPITALIZE ON CROWDFINANCE. THERE ARE LEGAL CROWDFINANCE MECHANISMS YOU CAN EMPLY TODAY! RIGHT NOW. THERE’S REG D CROWDFINANCE, DPO CROWDFUNDING VIA REGISTRATION, INSTRASTATE CROWDFUNDING. HERE ARE SOME REALLY CUTTING EDGE COMPANIES HELPING PROVIDE CAPITAL TO SMALL BUSINESSES:ONDECK (BUSINESS LENDING, ALSO FUNDED FROM GOOGLE VENTURES), CIRCLEUP (LEADER IN REG D CROWDFUNDING – ALSO RECENTLY RECEIVED FUNDING FROM GOOGLE VENTURES, KABBAGE (CREDIT LINES TO ETAILERS), FUNDINGCIRCLE (LEADER IN THE UK), QUARTERSPOT (RECEIVABLE FINANCING).YOU’RE ALSO GOING TO LEARN ABOUT SOME MAJOR CHANGES IN PUBLIC FINANCE THROUGH A CONCEPT KNOWN AS LOCAVESTING. IT ALSO EMPLYS INTRASTATE CROWDFINANCING METHODOLIGIES. YOU’LL HEAR TODAY FROM AMY CORTESE (AUTHOR OF LOCAVESTING) WHO LITERALLY BLEW ME AWAY WHEN I SAW HER PRESENT THE LOCAVESTING CONCERPT LAST YEAR. YOU’LL MEET THE SPARKMARKET TEAM WHO THE FIRST TIME I MET THEM I WAS SO INSPIRED I HAD TO START WRITING! IN THE REAL ESTATE SPACE, YOU’LL MEET FUNDRISE AND REALTY MOGUL!
  • WE’LL SPEND THE NEXT FEW MINUTES TALKING ABOUT WHAT HAS CHANGED IN FINANCE AND HOW CROWDFINANCE WILL BE THE NEXT FRONTIER IN FINANCIAL SERVICES…HERE’S WHAT CHANGED…THE UNDEMOCRATIC FLOW OF CAPITALINVESTOR MENTALITYINTERMEDIARIESBASICALLY THE ENTIRE PATH OF CAPITAL FORMATION!
  • LET’S START WITH HOW UNDEMOCRATIC OUR MARKETS HAVE BECOME.TODAY THE WEALTH, & THE BEST GROWTH OPPORTUNITIES ALL EXIST IN THIS EXCLUSIVE CIRCLE FOR THE FINANCIALLY PRIVILEGED: SILICON VALLEY, HEDGE FUNDS, BIGGEST INVESTMENT BANKS AND ROCK STARS. WHILE THE MONEY & OPPORTUNITY FLOWS TO AND FROM OUR BIGGEST FINANCIAL INSTITUTIONS, MEGA CAP COMPANIES AND FUND MANAGERS – THE PEOPLE ARE LEFT OUTSIDE THIS EXCLUSIVE CIRCLE OF BIG GETTING FED SCRAPS. OUR BROKEN PUBLIC MARKETS HAVE BECOME AN EXIT STRATEGY FOR THE FINANCIALLY PRIVILEGED.
  • AS A RESULT – THIS IS WHY OUR NATION’S WEALTH DIVIDE CONTINUES TO WIDEN. IT HAS NOTHING TO DO WITH TAX STRUCTURE AND EVERYTHING TO DO WITH BROKEN MARKET STRTUCTURE
  • THIS WASN’T ALWAYS THE CASE. BEFORE ALL OF THE STRANGLING RED TAPE, AMERICANS HAD THE OPPORTUNITY TO FREELYINVEST IN THE INGENUITY OF THEIR FELLOW AMERICANS.
  • ALL OF THESE AMAZING AMERICAN INVESTIONS AND INNOVATIONS!
  • THIS IS WHAT ENABLED AMERICA TO TRANSFORM FROM A VAST FARMLAND INTO THE GREATEST ECONOMIC SUPER POWER IN THE HISTORY OF THE WORLD!
  • UNFORTUNATELY BECAUSE INTEREST RATES ARE PRACTICALLY ZERO AND SM CAP GROWTH COMPANIES CAN NO LONGER SUCCESSFULLY IPO AT EARLIER STAGES IN THEIR GROWTH CYCLE, TODAY’S RETAIL INVESTOR IS STARVING FOR YIELD!
  • AND TODAY’S INVESTOR HAS A COMPLETELY DIFFERENT MINDSET THAN THE INVESTOR OF YESTERYEAR.TODAY THERE IS A NEW GENERATION OF INVESTORS THAT DESIRE MORE THAN JUST A FINANCIAL RETURN. THEY TRULY DESIRE TO BE PART OF SOMETHING MUCH BIGGER. THEY ARE INTERESTED IN MORE THAN SIMPLY TRADING TICKER SYMBOLS. THEY WANT TO INVEST IN PRODUCTS THEY WANT TO USE, IN MISSIONS & CORPORATE LEADERS THEY BELIEVE IN AND WHO SHARE SIMILAR IDEAOLOGIES. AND IF YOU DON’T BELIEVE ME THAN ASK YOURSELF WHY KICKSTARER HAS ALREADY RAISED OVER $600M FOR BUSINESSES AND PROJECTS WITHOUT GIVING AWAY 1 SHARE OF STOCK.
  • HEY REMEMBER THESE FIRMS? THESE SMALLER UNDERWRITERS BROUGHT SOME OF THE WORLD’S MOST PROMISING INNOVATIONS TO THE INVESTING PUBLIC. SADLY, NONE OF THEM EXIST ANYMORE. THEY WERE EITHER ACQUIRED BY BANKING MONOLOLIES OR FORCED INTO FOLDING BECAUSE OF DYSFUNCTIONAL MARKET STRUCTURE.
  • AS INVESTING METHODOLOGIES CHANGE AND RETAIL INVESTORS ONCE AGAIN GRAVITATE TOWARDS SMALLER CAPS, I TRULY BELIEVE THAT CROWDFINANCE WILL IGNITE THE RESURGENCE OF THE SMALL CAP UNDERWRITER!
  • I WILL END IT WITH THIS ONE FINAL SLIDE THAT DEPICTS THE FUTURE OF BUSINESS CAPITAL FORMATION. THIS INFOGRAPH ILLUSTRATES HOW CROWDFINANCE WILL TRULY FUEL ECONOMIC PROSPERITY FOR GENERATIONS TO COME….I’LL WALK YOU THRU IT. ENVISION HOW MUCH MORE EFFICIENT AND PROFITABLE BUSINESSES WILL BE WHEN THEY EMPLOY CRROWDFINANCE MECHANISMS.
  • THANK YOU!
  • Core of Indiegogo, empowering people to fund what matters to them
  • Raise money – get your business fundedGain visibility - Word of mouth is the most authentic to build interest in your project. And the internet has given us virality. Guage Demand (Market Validation) – A successful crowdfunding campaign shows that people are invested in your idea. Contributors have “voted” with their wallets. Connect with your audience– Get a better sense of who your project speaks to in order to better target your campaign. Reach your audience on a whole new level never before possibleSatiri Star Accessory-They were turned down by 30 venture capital funds before their successful Indiegogo campaign-Proved there was a market for their product by raising $24,000—which led these Bay-area engineers to nearly $1 million in follow-up "offline" investments."-Product: a wireless tracking device which allows any camera to follow your every move
  • But underlying all of this are a universal / evergreen human behaviors at play. Or rather getting unlocked by crowdfunding:People want to have meaning in their lives. They like to support the things they care about, and they like to participate in opportunities bigger than themselves. They like to create the reality around themselves, versus waiting to let it happen. When you make it easy for folks to help, engage and determine what ideas come to life, they do.And if they could get a token of thanks in return, all the better. It’s the law of reciprocity. That’s why Indiegogo pioneered the perk-based model.
  • -Campaigns require preparation and ongoing attention-Crowdfunding is not a mechanism that enables you to flip a switch and start printing money-Make appropriate preparations
  • -Campaigns require preparation and ongoing attention-Crowdfunding is not a mechanism that enables you to flip a switch and start printing money-Make appropriate preparations
  • -Campaigns that set their goal to be between $50,000 – $75,000 raise more money on average than campaigns that set their goal to be $100,000-Internal vs. external goal-Goal should be smallest amount possible to still move project forward and fulfill perks-Set a conservative goal (20-30% raised from friends and family, raise immediately)-Padding the tip jar (strangers want to see chance for success)
  • Important to show momentum out of the gateIn order to do so, contact inner circle firstQ: Won’t people stop contributing after I hit my goal?
  • -Even if you have a great idea, don’t shoot yourself in the foot -Intuition may lead you to think that you should tell any and everyone as soon as possible-Contact closest network first, get some momentum (first 30%)-Think about popular articles, news stories…they never promote $0 campaigns-Progress, not time
  • -Probably the most obvious.-People invest in people-Why are you passionate, what have you done in the past that’s successful-Be transparent-Take a look at some examples
  • -Tells all relevant information-No visuals, no outside links, no info on team members
  • -Extremely visual-Photos of perks, team members-Outside links on press coverage and more information-Adds to transparency of campaign
  • Perks are important!70% of successful campaigns offer 3-8 perksAn even spreadPricing is crucial – be realisticKeep fulfillment in mind
  • -T-shirt, good price? Maybe, but #’s don’t lie-If this was an exclusive, limited edition, etc.-Video message: Scalability – if there is one video message for all, it’s doable
  • pioneer

Transcript

  • 1. "TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved. Mary Juetten Founder & CEO Traklight Dara Albright, Chief Strategy Officer Crowdnetic Bret Harris Strategic Partnerships Indiegogo
  • 2. Summary IDENTIFY IP PROTECT IP CAMPAIGN IP GET READY FOR EQUITY REWARDS ADVICE
  • 3. Start on the Right Trak Do NOT start with creating a: Campaign Pitch or Business Plan THIS APPLIES TO ALL FINANCING! Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
  • 4. Why Care… • IP theft costs US companies $250 billion annually • 100% of all companies have IP • 700K new startups annually vs. 20% protected IP after 1st year • IP is most valuable asset and not on your Balance Sheet • Exclude competition; Attract investment; Leverage & license • Avoid IP loss, infringement, or business failure
  • 5. What is IP? • Patents (utility & design) • Copyright © • Trademark/Service mark TM SM ® • Trade secrets – unsung heroes
  • 6. WHO: IP Ownership Challenges • Multiple Inventors • Who are you? Employee • Who has the Rights? Company or you? • Are you going global?
  • 7. Step 1: IDENTIFY IP WHY WHO WHAT WHEN WHERE ✔ ✔
  • 8. STEP 2: Protect IP • Do it Yourself: – USPTO.gov – Copyright.gov • Hire a Professional: – Attorney, Consultant, Legal Zoom, Rocket Lawyer • Secrets: – Notary, TRAKLIGHT IP VAULT, Copyright software
  • 9. STEP 3: Ignorance is NOT a Defense Be Careful: Video Copy Business Plans
  • 10. READ READ READ Read License & Permission to Use Check out Creative Commons
  • 11. Crowdfinance: The Next Frontier in Financial Services TRAKLIGHT’S CROWDFUNDING EDUCATIONAL WEBINAR September 2013 By Dara Albright Chief Strategy Officer of Crowdnetic Founder of NowStreet Journal Co-Founder of LendIt dalbright@crowdnetic.com Twitter: @NowStreet
  • 12. What Crowdfinance is NOT New Yorker Cartoon by David Sipress
  • 13. It is simply conventional finance but instead of capital coming from big institutions or Government entities, it is obtained by pooling small amounts of monies from a crowd of individuals What Crowdfinance ACTUALLY is
  • 14. • crowdfinance can be broken into three different sub categories: – personal finance – corporate finance – public finance • and it can be structured as debt or equity Just like traditional finance…
  • 15. Personal Finance: P2P or Peer-to-Peer Lending Corporate Finance: P2B & Online Lending, Reg D Crowdfunding, DPO Crowdfunding Public Finance: Intrastate Crowdfunding or Locavesting Same categories, difference players
  • 16. • The undemocratic flow of capital • Investor Mentality • The intermediaries • The entire path of capital formation So what’s changed?
  • 17. $$$$ The Undemocratic Flow of Capital
  • 18. This undemocratic flow of capital is what is exacerbating the Nation’s Wealth Divide The undemocratic flow of capital
  • 19. “Crowdfinance is governed by the same principle that built this country in the first place: Allowing Americans to invest in the ingenuity of their fellow Americans”
  • 20. “Crowdfinance is governed by the same principle that built this country in the first place: Allowing Americans to invest in the ingenuity of their fellow Americans”
  • 21. The Result of Democratized Investing Allowing it citizens to invest in the ingenuity and innovation of its fellow citizens is what enabled America to transform from a vast farm land to the greatest economic superpower in the history of the world!
  • 22. Investor Mentality Today’s investor is starving for yield
  • 23. Investor Mentality This new generation of investors desire more than a financial return
  • 24. The Intermediaries
  • 25. The Intermediaries “Crowdfinance will help ignite the resurgence of the small cap underwriters who, throughout history, have consistently fostered economic growth by bringing some of the world’s most promising innovations to the investing public.”
  • 26. The New Path of Capital Formation
  • 27. Contact Information THANK YOU! Dara Albright, Chief Strategy Officer dalbright@crowdnetic.com 14 E. 44th Street, 5th Floor New York, NY 10017 Direct 212.867.4490 x20
  • 28. Common Crowdfunding Mistakes Bret Harris Senior Strategic Accounts Manager
  • 29. kt2G1 Raise money Gauge demand & mitigate risk Connect with your audience Gain visibility Why crowdfunding?
  • 30. kt2G1Why people contribute Passion Participation & Pride Perks
  • 31. kt2G15 common crowdfunding mistakes Crowdfunding = winning the lottery1. 2. 3. 4. 5.
  • 32. kt2G1Mistake #1 Preparation is key to success Campaigns require constant effort promotion Make sure to have a plan before you start Crowdfunding ≠ winning the Lottery
  • 33. kt2G1High grossing campaigns
  • 34. kt2G15 common crowdfunding mistakes Crowdfunding = winning the lottery Setting a goal that is too damn high 1. 2. 3. 4. 5.
  • 35. kt2G1“Green Bar Effect” The Green Bar Effect Higher goal doesn’t always mean more money!
  • 36. kt2G1Setting a reasonable goal Why is setting an accurate goal so important? Psychology of the crowd The 30% rule 87% of campaigns that hit their goal exceed it The “green bar effect”
  • 37. kt2G15 common crowdfunding mistakes Crowdfunding = winning the lottery Setting a goal that is too damn high Jumping the gun with marketing 1. 2. 3. 4. 5.
  • 38. kt2G1Mistake #3 Only one chance at a first impression Timing is everything! Marketing schedule is key Jumping the gun with marketing!
  • 39. kt2G15 common crowdfunding mistakes 1. 2. 3. 4. 5. Crowdfunding = winning the lottery Setting a goal that is too damn high Jumping the gun with marketing Dry business-like pitch
  • 40. kt2G1Mistake #4 Tell a compelling story Know your audience Personal touch, transparency Visuals! Your pitch is the face of your campaign
  • 41. kt2G1Mistake #4
  • 42. kt2G1Mistake #4
  • 43. kt2G15 common crowdfunding mistakes Crowdfunding = winning the lottery Setting a goal that is too damn high Jumping the gun with marketing Dry business-like pitch Perks that don’t work 1. 2. 3. 4. 5.
  • 44. kt2G1Mistake #5 70% of successful campaigns offer 5-8 perks Pricing is crucial – be realistic Keep fulfillment in mind Perks are important!
  • 45. kt2G1Mistake #5 Pricing Fulfillment
  • 46. kt2G1Recap Crowdfunding = winning the lottery Setting a goal that is too damn high Jumping the gun with marketing Dry business-like pitch Perks that don’t work 1. 2. 3. 4. 5.
  • 47. kt2G1We’re here to help you succeed! Blog: for insights, tips and ideas: https://www.indiegogo.com/blog/ Indiegogo.com: to view other successful campaigns: http://indiegogo.com Help Center: for answers to specific questions: http://support.indiegogo.com/forums Additional Questions: contact us: support@indiegogo.com Our Customer Happiness Team is here for you
  • 48. Thank you! kt2G1 kt2G1
  • 49. Mary Juetten mejuetten@traklight.com @traklight Facebook.com/traklight Bret Harris bret@indiegogo.com @indiegogo Dara Albright dalbright@crowdnetic.com @nowstreet
  • 50. Visit http://hub.am/1ar6f4v For your FREE RISK QUIZ