Mary Juetten, Founder & CEO
@traklight
@maryjuetten
#practicesafecf
LAUNCH - Feb 24, 2014
PRACTICE SAFE CROWDFUNDING™
"TRA...
Entrepreneurs’ World
Innovation Capture is Hard
“
Start on the Right Trak
Do NOT start with creating a:
Campaign
Pitch
or
Business Plan
THIS APPLIES TO ALL FINANCING!
Discl...
#practicesafecf
IDENTIFY IP
PROTECT IP
PICK A PLATFORM
BUILD SOCIAL CAPITAL
CREATE A PITCH
What is IP?
•
•
•
•

Patents (utility & design)
Copyright ©
Trademark/Service mark TM SM ®
Trade secrets – unsung heroes

...
IP Misconceptions
• IP is just for Tech companies & Patents are the only
IP for inventors.
• You can copy anything without...
1: ID your IP

✔

WHY
WHO
WHAT
WHEN
WHERE

2: PROTECT IP
3: PICK A PLATFORM
REWARDS BASED:
Kickstarter & Indiegogo  How it works online!

EQUITY BASED:
Not yet legal  Online Bus...
GET READY NOW
Same steps as other Financing Sources
REWARDS
CHOOSE THE BEST PLATFORM FOR
YOU:
• ALL OR NOTHING
• % BASED ON TYPE
• BE REALISTIC
4: RAISE SOCIAL CAPTIAL

Success is directly related to Social Capital

Social Capital is more than Social Media

Quality ...
CONTENT IS KING
Expert
Blogs
Speaking
Social Media
PR
WAY BEFORE

Traklight blog
5: CREATE PITCH
ONLINE
`

Campaign
Business Plan
Projections
Ignorance is NOT a Defense
Be Careful:

Video
Copy
Business Plans
Music
READ READ READ
Read License & Permission to Use
CODE: LAUNCH25

IDENTIFY. PROTECT. SUCCEED.
www.traklight.com
TAKE OUR FREE RISK QUIZ

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Launch Festival 2014 | Practice Safe Crowdfunding

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Practicing Safe Crowdfunding starts with understanding the threats and risks of crowdfunding. Have you identified your intellectual property? Do you know if you have intellectual property?

Mary Juetten provides the necessary steps to make sure you are safely crowdfunding and increasing your chances of success.

Published in: Education
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Launch Festival 2014 | Practice Safe Crowdfunding

  1. 1. Mary Juetten, Founder & CEO @traklight @maryjuetten #practicesafecf LAUNCH - Feb 24, 2014 PRACTICE SAFE CROWDFUNDING™ "TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.
  2. 2. Entrepreneurs’ World
  3. 3. Innovation Capture is Hard
  4. 4.
  5. 5. Start on the Right Trak Do NOT start with creating a: Campaign Pitch or Business Plan THIS APPLIES TO ALL FINANCING! Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
  6. 6. #practicesafecf IDENTIFY IP PROTECT IP PICK A PLATFORM BUILD SOCIAL CAPITAL CREATE A PITCH
  7. 7. What is IP? • • • • Patents (utility & design) Copyright © Trademark/Service mark TM SM ® Trade secrets – unsung heroes NO legal advice provided!
  8. 8. IP Misconceptions • IP is just for Tech companies & Patents are the only IP for inventors. • You can copy anything without a copyright © • You can copyright an idea. • Domain = TM • If I pay for it, I own it.
  9. 9. 1: ID your IP ✔ WHY WHO WHAT WHEN WHERE 2: PROTECT IP
  10. 10. 3: PICK A PLATFORM REWARDS BASED: Kickstarter & Indiegogo  How it works online! EQUITY BASED: Not yet legal  Online Business Planning OTHER: Angel List, Lending Club, Intrastate:Georgia, MicroVentures, Prosper
  11. 11. GET READY NOW Same steps as other Financing Sources
  12. 12. REWARDS CHOOSE THE BEST PLATFORM FOR YOU: • ALL OR NOTHING • % BASED ON TYPE • BE REALISTIC
  13. 13. 4: RAISE SOCIAL CAPTIAL Success is directly related to Social Capital Social Capital is more than Social Media Quality not Quantity social icon: creative nerds, iconarchive.com
  14. 14. CONTENT IS KING Expert Blogs Speaking Social Media PR WAY BEFORE Traklight blog
  15. 15. 5: CREATE PITCH ONLINE ` Campaign Business Plan Projections
  16. 16. Ignorance is NOT a Defense Be Careful: Video Copy Business Plans Music
  17. 17. READ READ READ Read License & Permission to Use
  18. 18. CODE: LAUNCH25 IDENTIFY. PROTECT. SUCCEED. www.traklight.com TAKE OUR FREE RISK QUIZ Slideshare: Traklight Mary Juetten mejuetten@traklight.com @traklight @maryjuetten
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