Developing a Winning Crowdfunding Pitch
by Traklight on Jul 17, 2013
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There is a plethora of platforms, thousands of hits, millions of dollar$ but how do you stand out the crowd?? ...
There is a plethora of platforms, thousands of hits, millions of dollar$ but how do you stand out the crowd??
Join Jill & Megan as we explore and dissect successful and…not so successful crowdfunding campaigns from a marketing perspective.
• Content strategy
• Successful reward structure
• The art of the update
• Brand power
About the Presenters:
Jill Howard Allen received her BA in Marketing from the University of Wisconsin, Whitewater. She has 20+ years of experience in marketing including Southwest & Southwest.com launching their corporate booking tool, SWABIZ. & Ding!.
Megan Knedler attended Iowa State University and Arizona State University for her BA in Marketing and MBA. She has both agency and brand experience building campaigns valued at over $110 million annually. Her research includes consumer behavior (gender & generational), user experience & strategic marketing for startups & entrepreneurs.
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