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AZ SBDC July 16th
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AZ SBDC July 16th

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  • 1. "TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved. Identify your innovation. Safeguard your success. ®   Mary  Jue)en,  Founder  &  CEO   IP  for  Entrepreneurs:  Raise  money  while  Protec8ng  your  Ideas     July  16th,  2014   AZSBDC  ALL  HANDS  MEETING  
  • 2. Entrepreneurs’ World                                          
  • 3. Innovation Capture is Hard
  • 4. Got Intellectual Property? Why Care… 100% of all companies have IP • IP theft costs US companies $250 billion annually • 700K new startups annually vs. 20% protected IP after 1st year Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.      
  • 5. IP Strategy? When????? • IP is most valuable asset and not on your Balance Sheet • Exclude competition; Attract investment (incl. crowdfunding); Leverage & license • Avoid IP loss, infringement, or business failure Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.      
  • 6. What is IP? •  Patents (utility & design) •  Copyright © •  Trademark/Service mark TM SM ® •  Trade secrets – unsung heroes NO  legal  advice  provided!  
  • 7. IP Misconceptions • IP is just for Tech Startups or Tech companies & Patents are the only IP for inventors. • Trade secrets are the easiest to protect because there is no registration. • You can copy anything without a copyright © • You can copyright an idea. • Domain = TM • If I pay for it, I own it. • Patents means right to make or sell.
  • 8. IDENTIFY IP PROTECT IP PICK A PLATFORM BUILD SOCIAL CAPITAL CREATE A PITCH FUNDINGRAISING APPROACH
  • 9. Start on the Right Trak Do NOT start with creating a: Campaign Pitch or Business Plan THIS APPLIES TO ALL FINANCING! Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.      
  • 10. IDENTIFY & PROTECT WHY WHO WHAT WHEN WHERE ✔  
  • 11. WHO: IP Ownership Challenges •  Multiple Inventors •  Who you are? Employee of another company •  Proper Assignment of IP Rights – personal versus company •  Assume that Ownership automatically extends outside the US
  • 12. •  Date of Idea/Invention (First to Invent à First INVENTOR to file) •  Date of Use •  Date of Filing •  Date of Conversion •  Renewals WHEN: Key Dates to Remember
  • 13. •  Idea •  URL •  Name •  Know how •  Employees •  Contractors WHAT: Business Plan/Funding Presentation
  • 14. Strategies to Protect IP •  Do it Yourself: –  USPTO.gov –  Copyright.gov •  Hire a Professional: –  Attorney, Consultant, Legal Zoom, Rocket Lawyer •  Secrets: –  Notary, IP Vault, Copyright software
  • 15. •  Inventor •  Website •  Software •  Restaurant •  Traklight! `   Case Studies 2/26/13 11:42 AMIP Awareness Assessment Page 1 of 2http://www.uspto.gov/inventors/assessment/assessment.html Accessibility Privacy Policy Terms of Use Security Emergencies/Security Alerts Information Quality Guidelines Federal Activities Inventory Reform (FAIR) Act Notification and Federal Employee Antidiscrimination and Retaliation (NoFEAR) Act Budget & Performance Freedom of Information Act Department of Commerce NoFEAR Act Report Regulations.gov STOP!Fakes.gov Department of Commerce USA.gov Strategy Targeting Organized Piracy (STOP!) Careers Site Index Contact Us USPTO Webmaster This page is owned by Inventor Resources. Trademarks Q5. Do you control and manage the proper use of your trademark by other users you have authorized? 1. Yes. 2. No. 3. Not sure. Next Before starting the assessment, please note: Save the link for this page as a favorite/bookmark on your browser. In the “Internet Options” of your browser, deselect/uncheck history on exit. This will allow you to return and resume your assessment session in case you cannot finish it in one sitting. This will also allow you to access your training materials and assessment results at your convenience. As you are answering the assessment questions, choose the answer that best applies to your business or circumstances as an independent inventor or individual. Where applicable, choose all the responses that apply to your situation. Responses or data collected in the assessment are not stored or used by the USPTO or NIST MEP. Important Notice Please note that any information provided here does not constitute legal advice, but is intended to increase your IP awareness. When filing an application for obtaining specific IP rights, it is recommended that you obtain professional legal assistance. The IP Awareness Assessment contains links to external websites. USPTO does not maintain those external sites and is not responsible for the material found therein. IP Strategies & Best Practices Trademarks Copyrights Design Patents Trade Secrets Utility Patents Using Technology of Others Licensing Technology to Others International IP Rights IP Asset Tracking IP category Last Modified: February 26, 2013
  • 16. 3. PICK A PLATFORM •  REWARDS BASED: Kickstarter Indiegogoà How it works online! •  FEDERAL EQUITY BASED: Not yet legal à Online Business Planning OTHER: Angel List, Lending Club, Georgia CF
  • 17. GET READY NOW Federal Securities Equity is not yet Legal Create a Pipeline Same steps as other Financing Sources
  • 18. EQUITY CHALLENGES: Business Plan Financials Attestation Valuation
  • 19. JOBS ACT 2.0????? Financial Statements ONGOING  &  ANNUAL   REPORTS     Audit relaxed Total raised to $3m #releasetherules
  • 20. REWARDS CHOOSE THE BEST PLATFORM FOR YOU: •  ALL OR NOTHING •  % BASED ON TYPE •  BE REALISTIC
  • 21. STEP 4: RAISE SOCIAL CAPTIAL Success is directly related to Social Capital Social Capital is more than Social Media Quality not Quantity social  icon:  crea8ve  nerds,  iconarchive.com    
  • 22. CONTENT IS KING Expert Blogs Speaking Social Media PR Start working on this before you launch your campaign. Traklight  blog  
  • 23. Case Study: Lessons Learned
  • 24. What they do. •  Genetic Art –  Ts –  Portraits •  Channels –  Obsessed pet owner –  Animal organizations •  Convert  Steel  shipping  containers  into   medical  clinics   •  Cooling/Hea8ng  installed   •  Most  of  medical  equipment  needs/ electric  and  sink   •  Durable   •  Quickly  Installed  
  • 25. A Tale of Two Campaigns 2
  • 26. Seriously?... Try again? •  Lessons learned •  New plan of action •  New cause •  New business opportunity
  • 27. The new plan. •  Pre-Selling •  HEAVY PR – Social Presence – Local media •  Partnering •  Get it in writing •  New rewards structure •  SCHEDULE
  • 28. Results?!
  • 29. Ignorance is NOT a Defense Be Careful: Video Copy Music Business Plans
  • 30. ONLINE: Campaign Business Plan Projections Videos Music `   CREATE PITCH
  • 31. READ READ READ Read License & Permission to Use Check out CreativeCommons.org
  • 32. IP Strategy & Storage"      ID  YOUR  IP                                                  IP  VAULT          
  • 33. Software Platform"
  • 34. Software Platform
  • 35. Final Note - Attorneys"
  • 36. Questions?" Mary Juetten! mejuetten@traklight.com" @traklight @maryjuetten" ! IDENTIFY. PROTECT. SUCCEED.! " www.traklight.com" " TAKE OUR FREE RISK QUIZ" " " "