* Webinar # 3 The Psychology of Growing a Large  Learning Community
* Webinar # 3 The Psychology of Growing a Large Learning Community   This program was presented by Training Magazine Netwo...
TrainingMagNetwork Story What We Learned About Creating Viable Social Learning Communities   Ray E. Jimenez, PhD Chief Arc...
Request a FREE copy of the eBook on Growing Social Learning How to conduct Conversation Mapping Template Techno Profile Su...
Architects, managers and leaders of  TrainingMagNetwork.com and over 500 other social learning networks *
3-Part Webinar Series Webinar # 1 What We Learned About Creating Viable Social Learning Communities  Webinar # 2 Lessons L...
Session Outcomes In this session you will learn: •  new and old learning behaviors • finding the sweet spots of member nee...
Two frameworks Learning to performance Types of audiences <ul><li>The beginnings </li></ul><ul><li>How to apply learning <...
Webinar # 1 – Implementation (Recap) <ul><li>Look for quick ROI (numbers, results)  </li></ul><ul><li>Start with familiar,...
Two frameworks Learning to performance Types of audiences Web 2.0-like interactions Web 2.0-like applications at work * We...
<ul><li>Have the end in mind; don’t lose sight </li></ul><ul><li>Use tools to solve problems; not tools for tools sake </l...
*
*
Type in chat what you recall as one idea you have learned from the past two sessions. (Type in chat)
Acknowledgement Joyce Cooney Lorri Freifeld Anthony DeRico Kris Stokes Julie Groshens Leah Nelson Robert Kuwada Many others
What is TrainingMagNetwork?
12,900 members March 2010
History / Milestones
Social Media Vs. Social Learning
Network Weaver Checklist Weaving - knitting together people, groups, relationships, technology and applications in work an...
“ What the weaver does to grow the community?” *
* Network Weaving Efforts Phases-growth
* <ul><li>Goals:   Grow  a community </li></ul><ul><ul><li>Resource-rich, valuable, “sticky” </li></ul></ul><ul><ul><li>Fa...
* Not fuzzy, touchy, feely,  warmmy, goals.  Business goals.
* Benchmark Levels & Criteria 1 – Quantity/Velocity  2 -  Activity  3 – Relationships  4 – Learning occurs 5 – Value to me...
Growth members Logins Discussions Members
Logins
Benchmark Levels & Criteria 1 –  Quantity/Velocity 13K @ 350 to 900 per month 2 -   Activity 500 – 1000 Logins per week 3 ...
Manage the numbers Track the essential numbers. What can you do with the numbers? (Representation only; not accurate)
* We wonder what happens at 20,000 to 30,000 members
*
* <ul><ul><li>Casuals (Lurkers)  </li></ul></ul><ul><ul><li>Seekers </li></ul></ul><ul><ul><li>Angels (Catalysts) </li></u...
* <ul><ul><li>“ Love thy lurkers” </li></ul></ul><ul><ul><li>Why? (Type in chat) </li></ul></ul>
<ul><li>Facilitate Relationship-Development </li></ul><ul><li>What’s the value of relationships?  </li></ul><ul><li>Why ar...
* <ul><ul><li>How to mold behaviors? </li></ul></ul><ul><ul><li>From passive to Weaver </li></ul></ul>
How did we apply Weaving Social Learning to address  Learning Dimensions & Work to Performance?
Tools & Content complement members’ Learning Dimensions
<ul><li>Driving Behavior :  Provide Paths to Discovery </li></ul><ul><li>Processes  driven by experiences & discovery </li...
* <ul><ul><li>How sticky is  your content? </li></ul></ul>
<ul><li>Multiple technologies =Variety of styles </li></ul><ul><li>Podcasts </li></ul><ul><li>Flash </li></ul><ul><li>Docu...
* <ul><li>Vitality & Urgency –  Something is ALWAYS  happening…or about to </li></ul><ul><li>Constantly refresh, build ass...
* Constantly Creating  & Selling Value Incentivize  Participation
* Culture Privacy Policy Support
* What does this mean in communities? (Type in chat)
<ul><li>Establish Values & Behavior </li></ul><ul><li>Trust  – Communicated in Policies, Privacy Policy upon registration,...
<ul><li>Member Education </li></ul><ul><li>Show members how to use tools & functions </li></ul><ul><li>User’s guide -Twitt...
* Needs and tools
<ul><li>Understand how social learning can help </li></ul><ul><li>Meet  business needs   </li></ul><ul><li>Needs by member...
Evaluation & Selection of Tools & Software Consider tools, micro-tools to help each member-type   <ul><li>Execs – Mentorin...
* Marketing/Communication
<ul><li>Marketing / Communication </li></ul><ul><li>Promote Awareness, Create Excitement, Educate Members </li></ul><ul><l...
* Weaving BLIND
*
Two frameworks Learning to performance Types of audiences Web 2.0-like interactions Web 2.0-like applications at work *
* “ You can only manage what you can visualize or capture.”
Conversation Mapping Network Analysis Gather data by survey,  collaborative project, or focus group of interest topics Dis...
Social Driven SN - Network report Task  Learn  Socialize Personal task is high Self-learning is high Personal acceptance, ...
Task Driven SN - Network report Network members  Interactive postings  Goal completion Curtis - 9 John - 4 Pearl - 3 Nancy...
Network profile Can you detect correlations? Curtis - 45 Fermin- 5 Postings are pseudo names
Task driven SN - Network profile # 1 Can you detect correlations? More purple, more interactions % of goal accomplished % ...
Task driven SN - Network profile #2 Can you detect correlations? More purple, more interactions % of goal accomplished % o...
Manage the numbers – show invisible Track the essential numbers. What can you do with the numbers? (Representation only; n...
Eye Drops – Implementation Tips
<ul><li>Have the end in mind; don’t lose sight </li></ul><ul><li>Use the Weaver Checklist and Growing Your Community Matri...
What key ideas have you learned today? What can you apply immediately? (Type in chat)
3-Part Webinars Webinar # 3 - April 14, 2010 The Psychology of Growing a Large Learning Community – Conversation Mapping *
Start today! Create your own FREE in-house social learning account www.vftnetworks.com
<ul><li>Community growth planning </li></ul><ul><li>Conversation and data mapping </li></ul><ul><li>Technology adoption </...
Visit  www.TrainingMagNetwork.com   * 5 Ways to Link
* Webinar # 3 The Psychology of Growing a Large Learning Community   This program was presented by Training Magazine Netwo...
Request for a FREE copy of the eBook on Growing Social Learning How to conduct Conversation Mapping Template Techno Profil...
TrainingMagNetwork Story What We Learned About Creating Viable Social Learning Communities   Ray E. Jimenez, PhD Chief Arc...
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Psychology of Growing a Large Social Learning Community

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  • Gary Notes
  • Time: 2:20 When you’re growing your community, it’s important to take a personal approach to guiding key people through what you want them to do. People who aren’t Facebookers just have a difficult time envisioning how this should work. It may seem like a lot of work, but investing 5 – 10 minutes in showing SMEs and other group owners some examples that help motivate them will pay off in successful activity for months.
  • Time: 2:20 When you’re growing your community, it’s important to take a personal approach to guiding key people through what you want them to do. People who aren’t Facebookers just have a difficult time envisioning how this should work. It may seem like a lot of work, but investing 5 – 10 minutes in showing SMEs and other group owners some examples that help motivate them will pay off in successful activity for months.
  • Time: 2:20 When you’re growing your community, it’s important to take a personal approach to guiding key people through what you want them to do. People who aren’t Facebookers just have a difficult time envisioning how this should work. It may seem like a lot of work, but investing 5 – 10 minutes in showing SMEs and other group owners some examples that help motivate them will pay off in successful activity for months.
  • Psychology of Growing a Large Social Learning Community

    1. 1. * Webinar # 3 The Psychology of Growing a Large Learning Community
    2. 2. * Webinar # 3 The Psychology of Growing a Large Learning Community This program was presented by Training Magazine Network as a 3-part series of live webinars. Follow this link to view all 3 recordings and download all the materials*: http://bit.ly/ssGrowingSocialLearningWebinars *If you aren’t already a member of Training Magazine Network, you’ll need to register along the way. It’s quick, free and privacy-protected. About TrainingMagNetwork.com Click this link to create your own free social learning system: http://bit.ly/VFTNetworks-FreeSocialLearningSystem FREE limited eBook: &quot;Growing Social Learning&quot; Special release prior to launch of printed version. To be released on June 15, 2010. Click here to reserve your copy
    3. 3. TrainingMagNetwork Story What We Learned About Creating Viable Social Learning Communities Ray E. Jimenez, PhD Chief Architect [email_address] www.vftnetworks.com Gary VanAntwerp VP Implementation [email_address] www.vftnetworks.com *
    4. 4. Request a FREE copy of the eBook on Growing Social Learning How to conduct Conversation Mapping Template Techno Profile Survey Micro-Learning Impacts Click here to reserve your copy *
    5. 5. Architects, managers and leaders of TrainingMagNetwork.com and over 500 other social learning networks *
    6. 6. 3-Part Webinar Series Webinar # 1 What We Learned About Creating Viable Social Learning Communities Webinar # 2 Lessons Learned from Web 2.0 Technology Development, Implementation and Support: Non-technical Perspective Webinar # 3 The Psychology of Growing a Large Learning Community *
    7. 7. Session Outcomes In this session you will learn: • new and old learning behaviors • finding the sweet spots of member needs • adjusting features and processes to build trust • consistent focus on providing the best-of-breed speakers like Bob Pike, Allison Rosette, Thiagi, Jane Bozarth and many others • feeding and seeding content with articles, podcasts, recordings, etc • providing depth in groups, discussions, networking • and many more. *
    8. 8. Two frameworks Learning to performance Types of audiences <ul><li>The beginnings </li></ul><ul><li>How to apply learning </li></ul><ul><li>How to show impacts </li></ul>*
    9. 9. Webinar # 1 – Implementation (Recap) <ul><li>Look for quick ROI (numbers, results) </li></ul><ul><li>Start with familiar, then unfamiliar </li></ul><ul><li>Small wins, in-depth personal rewards </li></ul><ul><li>Work with dedicated (loving) members, experts, leaders </li></ul><ul><li>Expand tools to meet above needs </li></ul>
    10. 10. Two frameworks Learning to performance Types of audiences Web 2.0-like interactions Web 2.0-like applications at work * Webinar # 2 Technology (Recap)
    11. 11. <ul><li>Have the end in mind; don’t lose sight </li></ul><ul><li>Use tools to solve problems; not tools for tools sake </li></ul><ul><li>Use Web 2.0 software/programming new brains, practices, tools </li></ul><ul><li>It’s cheaper, faster, better flexibility </li></ul>It’s about people with the right technology Webinar # 2 Technology (Recap)
    12. 12. *
    13. 13. *
    14. 14. Type in chat what you recall as one idea you have learned from the past two sessions. (Type in chat)
    15. 15. Acknowledgement Joyce Cooney Lorri Freifeld Anthony DeRico Kris Stokes Julie Groshens Leah Nelson Robert Kuwada Many others
    16. 16. What is TrainingMagNetwork?
    17. 17. 12,900 members March 2010
    18. 18. History / Milestones
    19. 19. Social Media Vs. Social Learning
    20. 20. Network Weaver Checklist Weaving - knitting together people, groups, relationships, technology and applications in work and performance. Heart in Growing Communities
    21. 21. “ What the weaver does to grow the community?” *
    22. 22. * Network Weaving Efforts Phases-growth
    23. 23. * <ul><li>Goals: Grow a community </li></ul><ul><ul><li>Resource-rich, valuable, “sticky” </li></ul></ul><ul><ul><li>Facilitate collaboration </li></ul></ul><ul><ul><li>Enable discovery </li></ul></ul><ul><ul><li>Facilitate application of learning </li></ul></ul>
    24. 24. * Not fuzzy, touchy, feely, warmmy, goals. Business goals.
    25. 25. * Benchmark Levels & Criteria 1 – Quantity/Velocity 2 - Activity 3 – Relationships 4 – Learning occurs 5 – Value to members 6 - Viral
    26. 26. Growth members Logins Discussions Members
    27. 27. Logins
    28. 28. Benchmark Levels & Criteria 1 – Quantity/Velocity 13K @ 350 to 900 per month 2 -   Activity 500 – 1000 Logins per week 3 – Relationships (Average network members – no data) 4 – Value to members 200 – 400 downloads per week 4,000 views of recorded webinars in Q4 5 -   Viral 350 members per month from other communities (external, e.g. share, send, LinkedIn, Slideshare, etc)
    29. 29. Manage the numbers Track the essential numbers. What can you do with the numbers? (Representation only; not accurate)
    30. 30. * We wonder what happens at 20,000 to 30,000 members
    31. 31. *
    32. 32. * <ul><ul><li>Casuals (Lurkers) </li></ul></ul><ul><ul><li>Seekers </li></ul></ul><ul><ul><li>Angels (Catalysts) </li></ul></ul><ul><ul><li>Weavers (Leaders ) </li></ul></ul>
    33. 33. * <ul><ul><li>“ Love thy lurkers” </li></ul></ul><ul><ul><li>Why? (Type in chat) </li></ul></ul>
    34. 34. <ul><li>Facilitate Relationship-Development </li></ul><ul><li>What’s the value of relationships? </li></ul><ul><li>Why are they valuable in achieving business objectives? </li></ul><ul><li>How can we help people discover each other as resources? </li></ul>
    35. 35. * <ul><ul><li>How to mold behaviors? </li></ul></ul><ul><ul><li>From passive to Weaver </li></ul></ul>
    36. 36. How did we apply Weaving Social Learning to address Learning Dimensions & Work to Performance?
    37. 37. Tools & Content complement members’ Learning Dimensions
    38. 38. <ul><li>Driving Behavior : Provide Paths to Discovery </li></ul><ul><li>Processes driven by experiences & discovery </li></ul><ul><li>Strategic placement of resources </li></ul><ul><ul><li>Discover new resources, engage with new people </li></ul></ul><ul><ul><li>Webinar Follow-up Notices </li></ul></ul><ul><ul><li>Mixed Live & Recorded Webinar Listings </li></ul></ul><ul><li>Goals </li></ul><ul><ul><li>Form Behavior </li></ul></ul><ul><ul><li>Enable discovery </li></ul></ul>
    39. 39. * <ul><ul><li>How sticky is your content? </li></ul></ul>
    40. 40. <ul><li>Multiple technologies =Variety of styles </li></ul><ul><li>Podcasts </li></ul><ul><li>Flash </li></ul><ul><li>Documents </li></ul><ul><li>Video </li></ul><ul><li>Interaction </li></ul><ul><li>Live presentations </li></ul><ul><li>Games </li></ul><ul><li>Tips, guides </li></ul>Urgent Timely Now Useful Immediate Topics
    41. 41. * <ul><li>Vitality & Urgency – Something is ALWAYS happening…or about to </li></ul><ul><li>Constantly refresh, build assets </li></ul><ul><li>Speakers adding content </li></ul><ul><li>Podcasts – New weekly </li></ul><ul><li>Member-Generated Content </li></ul>
    42. 42. * Constantly Creating & Selling Value Incentivize Participation
    43. 43. * Culture Privacy Policy Support
    44. 44. * What does this mean in communities? (Type in chat)
    45. 45. <ul><li>Establish Values & Behavior </li></ul><ul><li>Trust – Communicated in Policies, Privacy Policy upon registration, sets the tone </li></ul><ul><li>Trust – Modeled Execution throughout the community </li></ul><ul><ul><ul><ul><li>Values and principles </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Respect, privacy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Minimal commerce/advertising, integrity </li></ul></ul></ul></ul><ul><li>Focus on business purpose – Expectations set in structure, aesthetic design </li></ul><ul><li>Set clear policies </li></ul>
    46. 46. <ul><li>Member Education </li></ul><ul><li>Show members how to use tools & functions </li></ul><ul><li>User’s guide -Twitter/Screener technology </li></ul><ul><li>Topic pages to educate members </li></ul><ul><li>Ray’s Groups - Use during certification courses </li></ul>
    47. 47. * Needs and tools
    48. 48. <ul><li>Understand how social learning can help </li></ul><ul><li>Meet business needs </li></ul><ul><li>Needs by member-type </li></ul><ul><li>Deliver valued tools & learning experiences </li></ul><ul><li>Adjust to changing needs with growth </li></ul>
    49. 49. Evaluation & Selection of Tools & Software Consider tools, micro-tools to help each member-type <ul><li>Execs – Mentoring, communication </li></ul><ul><li>Managers – Coaching, performance-tracking </li></ul><ul><li>Senior staff, SMEs – Mentoring, coaching, content-publishing </li></ul><ul><li>Rank & File – Daily work tools </li></ul><ul><li>Learners – Goal setting, action planning, online coaching, knowledge-sharing </li></ul><ul><li>Trainers – Storytelling, content publishing , training impacts tracking </li></ul>References
    50. 50. * Marketing/Communication
    51. 51. <ul><li>Marketing / Communication </li></ul><ul><li>Promote Awareness, Create Excitement, Educate Members </li></ul><ul><li>Weekly Constant Contact to promote awareness </li></ul><ul><li>Promote a variety of content to appeal to varied interests </li></ul><ul><ul><li>Activities – Learning experiences, contests, etc. </li></ul></ul><ul><ul><li>Resources </li></ul></ul><ul><ul><li>Featured Members </li></ul></ul><ul><ul><li>Discussions </li></ul></ul><ul><ul><li>Educational materials (how to use the tools) </li></ul></ul>
    52. 52. * Weaving BLIND
    53. 53. *
    54. 54. Two frameworks Learning to performance Types of audiences Web 2.0-like interactions Web 2.0-like applications at work *
    55. 55. * “ You can only manage what you can visualize or capture.”
    56. 56. Conversation Mapping Network Analysis Gather data by survey, collaborative project, or focus group of interest topics Display data in visualize format Track progress of people and topics, activities Interpret and take actions Example products http://thinkature.com/ http://www.bubbl.us/ http://www.thinkmap.com/
    57. 57. Social Driven SN - Network report Task Learn Socialize Personal task is high Self-learning is high Personal acceptance, sharing is high
    58. 58. Task Driven SN - Network report Network members Interactive postings Goal completion Curtis - 9 John - 4 Pearl - 3 Nancy - 3 Fermin - 3 Larry - 2 Curtis - 45 John - 14 Pearl - 9 Nancy - 6 Fermin - 3 Larry - 5 Curtis – 80% John – 65% Pearl – 40% Nancy – 40% Fermin – 30% Larry – 30% What correlations can you see? Check it or circle it.
    59. 59. Network profile Can you detect correlations? Curtis - 45 Fermin- 5 Postings are pseudo names
    60. 60. Task driven SN - Network profile # 1 Can you detect correlations? More purple, more interactions % of goal accomplished % of goal accomplished
    61. 61. Task driven SN - Network profile #2 Can you detect correlations? More purple, more interactions % of goal accomplished % of goal accomplished
    62. 62.
    63. 63.
    64. 64. Manage the numbers – show invisible Track the essential numbers. What can you do with the numbers? (Representation only; not accurate) *
    65. 65. Eye Drops – Implementation Tips
    66. 66. <ul><li>Have the end in mind; don’t lose sight </li></ul><ul><li>Use the Weaver Checklist and Growing Your Community Matrix </li></ul><ul><li>Respect, trust, policies, integrity </li></ul><ul><li>Grow, plow, seed, nourish </li></ul>It’s about people with the right technology
    67. 67. What key ideas have you learned today? What can you apply immediately? (Type in chat)
    68. 68. 3-Part Webinars Webinar # 3 - April 14, 2010 The Psychology of Growing a Large Learning Community – Conversation Mapping *
    69. 69. Start today! Create your own FREE in-house social learning account www.vftnetworks.com
    70. 70. <ul><li>Community growth planning </li></ul><ul><li>Conversation and data mapping </li></ul><ul><li>Technology adoption </li></ul><ul><li>Business model planning </li></ul><ul><li>Implementation, mentoring </li></ul>Join the Weaver Program Implementing Social Learning to impact work and performance vftnetworks services: Contact Ray Jimenez ( [email_address] ) or Gary VanAntwerp ( [email_address] )
    71. 71. Visit www.TrainingMagNetwork.com * 5 Ways to Link
    72. 72. * Webinar # 3 The Psychology of Growing a Large Learning Community This program was presented by Training Magazine Network as a 3-part series of live webinars. Follow this link to view all 3 recordings and download all the materials*: http://bit.ly/ssGrowingSocialLearningWebinars *If you aren’t already a member of Training Magazine Network, you’ll need to register along the way. It’s quick, free and privacy-protected. About TrainingMagNetwork.com Click this link to create your own free social learning system: http://bit.ly/VFTNetworks-FreeSocialLearningSystem FREE limited eBook: &quot;Growing Social Learning&quot; Special release prior to launch of printed version. To be released on June 15, 2010. Click here to reserve your copy
    73. 73. Request for a FREE copy of the eBook on Growing Social Learning How to conduct Conversation Mapping Template Techno Profile Survey Micro-Learning Impacts Complete the form http://www.stories2learn.com/sociallearningform/sc-form.php Please send email for more information: http://www.my3mg.com/reusables/contact.php *
    74. 74. TrainingMagNetwork Story What We Learned About Creating Viable Social Learning Communities Ray E. Jimenez, PhD Chief Architect [email_address] www.vftnetworks.com Gary VanAntwerp VP Implementation [email_address] www.vftnetworks.com *
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