Creating Sustained Differentiation – Developing Salespeople to Respond to the Needs, Priorities, and Interests of the Customer Better than the Competition
by Training Magazine Network on Aug 31, 2013
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Session Description ...
[To be announced]
About David Yesford
David Yesford, Sr. Vice President of Wilson Learning Worldwide, has over 27 years of experience developing and implementing human performance solutions around the world. He brings valuable experience, strategic direction, and global perspective to his work with clients. Over the years, David has had strategic roles in our core content areas of Sales and Leadership, as well as eLearning and Strategic Consulting.
David is an active member of the Wilson Learning Global Executive Board, with current responsibility at a global level. He has held managing director positions in both China and India. He is the contributing author of several books, including Win-Win Selling, Versatile Selling, The Social Styles Handbook, and The Sales Training Book 2. He is a frequent international speaker focusing on a variety of issues, including sales and sales strategy, leadership, employee and customer engagement, brand, and strategy implementation and is published in numerous business publications in the United States, Europe, Latin America, and Asia Pacific.
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