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The Economics of Place:
The Value of Building Communities Around People


         Livable Network St. Louis
                     August 23, 2012

          Dan	
  Gilmar*n,	
  CEO	
  &	
  Execu*ve	
  Director	
  
                   Michigan	
  Municipal	
  League	
  
The Way We Were




•  Quality of life and of place has declined
  §  (In 2010, 36th in per capita income—a drop of 18 places in 10 years)
•  Manufacturing as we know it is gone
•  Not adapting fast enough to the knowledge-based economy
•  We’re under-investing in our:
  §  Universities
  §  Community colleges
  §  Infrastructure
•  Talented millennials don’t want to live here
•  Entrepreneurs not being attracted
A Few Facts


             Detroit                               St. Louis
                 	
                    	
  

Ø  Pop. 713,777 (decrease of 10.3%    Ø  Pop. 319,294 (increase of 8%
    since 2000)                            since 2000)
Ø  Metro Pop. – 4.3 M                 Ø  Metro Pop. – 2.8 M
Ø  25-34-year-olds - 18.33%           Ø  25-34-year-olds – 19.1%
Ø  College attainment – 26.4%         Ø  College attainment - 28%
Ø  Per capita - Michigan – 36th (a    Ø  Per capita – Missouri – 33rd (a
    drop of 18 places in since 2000)       drop of 3 places since 2000)
                                       	
  
	
  
What we know




•  Knowledge-based
•  Education counts, degrees matter
•  Technology allows people to work anywhere; they are
    choosing the cities
•  Mobile population
•  “Place” attracts people
•  Young people choose where to live first, then look for work
•  World-wide competition for talent
“The most valuable resource in the 21st century is
brains. Smart people tend to be mobile. Watch
where they go! Because where they go, robust
economic activity will follow.”
                                     Rick Karlgaard
                                     Publisher, Forbes
A decade of higher education cuts - 27%


                            21-34 yr olds:
                                17.6%
                                 vs.
                                19.1%
                              Nationally



46% of college graduates leave Michigan
Shifting Demographics

                       Automotive miles driven
                           by ages 21-30:	
  

                              13.7%
                                VS.
                          20.8% in 1995
                          18.3% in 2001


<25% of households considered “traditional”
Why urban places matter




  24 – 34 year olds:
         • 1980 – 10% business district
         • 1990 – 12%
         • 2010 – 32%
  	
  
Changing Patterns of Suburban Places



•  Young people rent
•  Walk less…suburbanites walk less, bike less, and
   are less physically fit than city dwellers.
•  Goal is to engineer more physical activity.
•  Trulia/National Association of Realtors
    §  Just 9 percent of the people surveyed said their
        ideal home size was over 3,200 square feet.
        Meanwhile, more than one-third said their ideal
        size was under 2,000 feet.	
  
Culture Front & Center   Zero Emission Public Transit

             Open Source Government

 Farm Fresh Food         Venture-Capital Mind Set


             Renaissance Neighborhoods


Incentivized Teachers    Car Sharing   Smart Energy
What do we mean by “Sense of Place?”	
  
 “Placemaking is about
  turning a neighborhood,
     town, or city from a
   place you can’t wait to
    get through into one
you never want to leave.”	
  
                                “The difference between
                                  great cities and good
                                  cities is the quality of
                                  their public spaces.
                                                       Fred Kent
                                       Project for Public Spaces	
  
It’s more about place than design

•  When focusing on place, you do everything differently
•  Build communities around happiness and well-being
•  Importance of the ordinary citizen in planning
•  Fosters a sense of pride and emotional connectiveness
Lighter, Quicker, Cheaper


•  Community driven
   §  Citizens are the experts
   §  Returning responsibility
       to the community
   §  Need “zealous nuts”
•  Flexible, yet sustainable
•  Use drives design
•  Creates centers of energy & collaboration
Placemaking & The Power of 10
Detroit: Canfield Social Yard – Winner $2,000
Muskegon: The Fat Garden – 2nd prize $1,000
Detroit: Innovation Square – Runner-up $500
Hartland: Old Hartland High School – Runner-up $500
Physical Design & Walkability

                                Messaging & Technology

Green Initiatives

                                       Multiculturalism

Cultural Economic Development

                                              Transit



Entrepreneurship                             Education

     Center for 21st Century Communities – 21C3
Need for strong metro regions
Community
    Engagement
                                        Placemaking
“Often the best
                                    “Civic engagement is
ideas, the ones that
                                    at once motivated by
have preservation
                                    and contributing to a
and enhancement at
                                       sense of place.”
their center, come
from the community.”




                   Micro Governance
                  “Expecting mid-20th
                  century governance
                  structures to handle
                 the challenges of the
                  early 21st century is
                      not realistic.”
The Path to Prosperity


                               Bold leadership
                            Global understanding
                         Knowledge-based economy
                         Higher education investment
                           Create quality of place
                               Regional focus
Dan Gilmartin
CEO & Executive Director
Michigan Municipal League
E-mail: dpg@mml.org
Twitter: @dpgilmartin
Blog: www.economicsofplace.com
Facebook: www.facebook.com/MMLeague
	
  

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The economics of place - the value of building communities around people st. louis

  • 1. The Economics of Place: The Value of Building Communities Around People Livable Network St. Louis August 23, 2012 Dan  Gilmar*n,  CEO  &  Execu*ve  Director   Michigan  Municipal  League  
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  • 23. The Way We Were •  Quality of life and of place has declined §  (In 2010, 36th in per capita income—a drop of 18 places in 10 years) •  Manufacturing as we know it is gone •  Not adapting fast enough to the knowledge-based economy •  We’re under-investing in our: §  Universities §  Community colleges §  Infrastructure •  Talented millennials don’t want to live here •  Entrepreneurs not being attracted
  • 24. A Few Facts Detroit St. Louis     Ø  Pop. 713,777 (decrease of 10.3% Ø  Pop. 319,294 (increase of 8% since 2000) since 2000) Ø  Metro Pop. – 4.3 M Ø  Metro Pop. – 2.8 M Ø  25-34-year-olds - 18.33% Ø  25-34-year-olds – 19.1% Ø  College attainment – 26.4% Ø  College attainment - 28% Ø  Per capita - Michigan – 36th (a Ø  Per capita – Missouri – 33rd (a drop of 18 places in since 2000) drop of 3 places since 2000)    
  • 25. What we know •  Knowledge-based •  Education counts, degrees matter •  Technology allows people to work anywhere; they are choosing the cities •  Mobile population •  “Place” attracts people •  Young people choose where to live first, then look for work •  World-wide competition for talent
  • 26. “The most valuable resource in the 21st century is brains. Smart people tend to be mobile. Watch where they go! Because where they go, robust economic activity will follow.” Rick Karlgaard Publisher, Forbes
  • 27. A decade of higher education cuts - 27% 21-34 yr olds: 17.6% vs. 19.1% Nationally 46% of college graduates leave Michigan
  • 28. Shifting Demographics Automotive miles driven by ages 21-30:   13.7% VS. 20.8% in 1995 18.3% in 2001 <25% of households considered “traditional”
  • 29. Why urban places matter 24 – 34 year olds: • 1980 – 10% business district • 1990 – 12% • 2010 – 32%  
  • 30. Changing Patterns of Suburban Places •  Young people rent •  Walk less…suburbanites walk less, bike less, and are less physically fit than city dwellers. •  Goal is to engineer more physical activity. •  Trulia/National Association of Realtors §  Just 9 percent of the people surveyed said their ideal home size was over 3,200 square feet. Meanwhile, more than one-third said their ideal size was under 2,000 feet.  
  • 31. Culture Front & Center Zero Emission Public Transit Open Source Government Farm Fresh Food Venture-Capital Mind Set Renaissance Neighborhoods Incentivized Teachers Car Sharing Smart Energy
  • 32. What do we mean by “Sense of Place?”   “Placemaking is about turning a neighborhood, town, or city from a place you can’t wait to get through into one you never want to leave.”   “The difference between great cities and good cities is the quality of their public spaces. Fred Kent Project for Public Spaces  
  • 33. It’s more about place than design •  When focusing on place, you do everything differently •  Build communities around happiness and well-being •  Importance of the ordinary citizen in planning •  Fosters a sense of pride and emotional connectiveness
  • 34. Lighter, Quicker, Cheaper •  Community driven §  Citizens are the experts §  Returning responsibility to the community §  Need “zealous nuts” •  Flexible, yet sustainable •  Use drives design •  Creates centers of energy & collaboration
  • 35. Placemaking & The Power of 10
  • 36. Detroit: Canfield Social Yard – Winner $2,000 Muskegon: The Fat Garden – 2nd prize $1,000 Detroit: Innovation Square – Runner-up $500 Hartland: Old Hartland High School – Runner-up $500
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  • 38. Physical Design & Walkability Messaging & Technology Green Initiatives Multiculturalism Cultural Economic Development Transit Entrepreneurship Education Center for 21st Century Communities – 21C3
  • 39. Need for strong metro regions
  • 40. Community Engagement Placemaking “Often the best “Civic engagement is ideas, the ones that at once motivated by have preservation and contributing to a and enhancement at sense of place.” their center, come from the community.” Micro Governance “Expecting mid-20th century governance structures to handle the challenges of the early 21st century is not realistic.”
  • 41. The Path to Prosperity Bold leadership Global understanding Knowledge-based economy Higher education investment Create quality of place Regional focus
  • 42. Dan Gilmartin CEO & Executive Director Michigan Municipal League E-mail: dpg@mml.org Twitter: @dpgilmartin Blog: www.economicsofplace.com Facebook: www.facebook.com/MMLeague