Self Service Advertising


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A brief overview of a white-labelled, self-service ad management system from Trafficspaces.

Trafficspaces helps publishers sell to more advertisers directly through a customized, easy-to-use self-service interface.

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Self Service Advertising

  1. 1. SELF-SERVICE ADVERTISING Trafficspaces: “ an off-the-shelf Facebook Ads” +1 800-733 -9123. [email_address] . Copyright Trafficspaces Inc.
  2. 2. Agenda <ul><li>WHAT IS TRAFFICSPACES? </li></ul><ul><li>VALUE PROPOSITION & PRICING </li></ul><ul><li>FAQ </li></ul>
  3. 3. The Problem Current Problems <ul><li>Cannot monetize large or niche user base </li></ul><ul><li>Need an efficient way to process advertisers with small budgets </li></ul><ul><li>Losing advertisers due to legacy contact methods i.e. online form, telephone etc. </li></ul><ul><li>Over dependence on 3 rd party middlemen </li></ul>
  4. 4. <ul><li>Hosted Ad Manager </li></ul><ul><li>Increases ad revenue </li></ul><ul><ul><li>Self Service Ads </li></ul></ul><ul><ul><li>Easy-to-use UI </li></ul></ul><ul><ul><li>Automated Processes </li></ul></ul><ul><ul><li>Zero Commissions </li></ul></ul><ul><ul><li>Personalized, branded advertising storefront </li></ul></ul>The Solution About Trafficspaces
  5. 5. Benefits Self Service Ads <ul><li>Help your advertisers get started quickly. </li></ul><ul><li>Create ads online. </li></ul><ul><li>Accept payments online. </li></ul><ul><li>All you need to do is approve ads </li></ul>
  6. 6. Benefits (cont.d) Simple workflow <ul><li>Choose Ad Space </li></ul><ul><li>Customize Ad </li></ul><ul><li>Set Budget </li></ul><ul><li>Pay Online </li></ul><ul><li>Start Campaign </li></ul>
  7. 7. Benefits (cont.d) Automated Processes <ul><li>Schedule Reports automatically </li></ul><ul><li>Precise Targeting </li></ul><ul><ul><li>Country, State & City </li></ul></ul><ul><ul><li>Gender, Age, Income </li></ul></ul><ul><ul><li>Keywords etc. </li></ul></ul><ul><li>Integrate internal systems </li></ul>
  8. 8. Benefits (cont.d) Zero Commissions <ul><li>Keep 100% of your ad revenue </li></ul><ul><li>Sell more without a middleman. </li></ul><ul><li>Unsold inventory goes to ad networks automatically </li></ul>
  9. 9. Benefits (cont.d) Personalized Branding <ul><li>Can be customized to match your website </li></ul><ul><li>Change logos, colors, text, emails etc. </li></ul><ul><li>Seamless transition for advertisers </li></ul><ul><li>Promote your brand professionally </li></ul>
  10. 10. How it works Software As A Service <ul><li>Nearly 90% of organizations expect to maintain or grow their usage of Software-as-a-Service </li></ul><ul><li>Gartner Research, October 2008 </li></ul>
  11. 11. <ul><li>Runs on Amazon’s global infrastructure – EC2, S3, and CloudFront. </li></ul><ul><li>Serves ads in < 10ms </li></ul><ul><li>Highly scalable – auto-starts new servers in response to demand </li></ul><ul><li>99.5% uptime SLA available </li></ul><ul><li>Integrates via XML and JSON (RESTful) API </li></ul>Technical Notes Underneath The Hood
  12. 12. Agenda <ul><li>WHAT IS TRAFFICSPACES? </li></ul><ul><li>VALUE PROPOSITION & PRICING </li></ul><ul><li>FAQ </li></ul>
  13. 13. Pitch and Value Proposition Pitch Summary <ul><li>Provide the magic of Facebook Ads on your sites without the cost. </li></ul>Core Value Proposition <ul><li>Acquire new advertisers easily and provide better ad campaign services. </li></ul>
  14. 14. Comparison Features Trafficspaces Ad Manager Google Ad Manager OpenX Hosted Book Direct Sales Advertiser Self Service UI Advanced Targeting Direct Online Payments Customizable Ad Templates Customizable Colors & Logos Monthly Cost from $49.99 (Free) but undisclosed AdSense revenue split $1800 with support
  15. 15. Features & Pricing Features Enterprise Professional Standard Free Impressions 10mln 2mln 500k 100k Ad Targeting Unlimited Country, State, City, Demog. Country, State Country Ad Templates - - Customizable UI Logo Only Customize domain - - Offer Coupons SLA / Uptime 99.5% - - - Monthly Cost
  16. 16. Agenda <ul><li>WHAT IS TRAFFICSPACES? </li></ul><ul><li>VALUE PROPOSITION & PRICING </li></ul><ul><li>FAQ </li></ul>
  17. 17. FAQ How do I get started? <ul><li>Choose one or more package(s) </li></ul><ul><li>Sign up [with Reseller or at] </li></ul>How long does it take to implement? <ul><li>TS is a SaaS (hosted) service. You can integrate and get started in less than an hour. </li></ul>
  18. 18. FAQ What data can I extract into my internal system? <ul><li>(a) Advertiser profiles, (b) Order information (c) Traffic stats, and (d) Ad campaign stats </li></ul>What kind of support do I get? <ul><li>Online help, fast turnaround on emails, and toll-free telephone support. </li></ul><ul><li>Free customization to match your site. </li></ul><ul><li>Local resellers can also provide Value-Added-Services. </li></ul>
  19. 19. FAQ Which payment gateways are supported? <ul><li>PayPal, Authorize.Net and USAePay. Other gateways can be supported if required. </li></ul>Is there a free package? <ul><li>Yes. You can serve up to 100,000 premium impressions for free and unlimited remnant (ad network) impressions. </li></ul>
  20. 20. FAQ (cont.d) Links to reference implementations <ul><li> </li></ul><ul><li> </li></ul>Where is Trafficspaces located? <ul><li>Head office in Delaware, USA. </li></ul><ul><li>Call us toll-free at 1-800-733-9123. </li></ul>
  21. 21. Next Step For more info, visit our website today