SEO – What Is It


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What is SEO exactly? Find out about the three main components of SEO and why it is important to have an SEO strategy.

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  • Hi,

    I am Sunaninasingh Business Development Executive.

    I was on you website and observed that you are an online service provider. I was just wondering if you would be interested in outsourcing your campaigns to us. We would be happy to execute the same for you on a white label basis.

    Why choose us?

    The answer is simple! We provide affordable and very UNIQUE link building service. You can hire a link builder working full time, 22 days a month for you and that too at USD 450.00 a month. It's not the same as what most SEO companies do:

    Benefits of Hiring a Link Builder

    It’s affordable with price as low as USD 495.00 a month.
    Link Builder would work 22 days a month
    No Set-up Cost
    No Infrastructure Cost
    Link Building helps your site indexing in Search Engines (Like Google, Yahoo & MSN, bing).
    Get theme based one way links along with directory submissions and social book marking
    No Need to Pay for Every Link
    Its make related traffic for your site to get relevant audience.

    Top 20 Benefits of Our Service:

    1. Working for more than 5 SEO companies in UK and USA
    2. Links with relevant 'Keywords' in the Anchor Text
    3. Links from industry-relevant pages.
    4. Links from industry specific article pages
    5. Link to your site should not be through a 'redirect' script
    6. No JavaScript links
    7. No links from 'framed' pages
    8. No 'flash' embedded links
    9. No paid or time-bound links
    10. No links from Link Farms
    11. No links from FFA (Free-For-All) link networks
    12. No links from pornographic, casino, Viagra and other sites containing offensive content
    13. Full data sheet of links created at the end of each month
    14. Hired Link Builder would work Full Time, 22 Days a month.

    Do let me know your views and I would be happy to provide further details.

    Kind Regards,


    Email ID

    Online Marketing
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SEO – What Is It

  1. 1. SEO – what is it? How to get noticed by a spider!
  2. 2. What is SEO? <ul><li>Search Engine Optimisation (SEO) aims to increase your website’s visibility in the natural or organic search engine results. </li></ul><ul><li>It improves the volume and quality of traffic to a website. </li></ul>
  3. 3. Organic Search Results Paid Advertising Organic Search results
  4. 4. The three concepts of SEO: <ul><li>How do we get search engines to notice us? </li></ul><ul><li>On page SEO – content </li></ul><ul><li>Off page SEO – link popularity </li></ul><ul><li>Behind the scenes SEO - technology </li></ul>
  5. 5. SEO - the sum of many parts… <ul><li>CSS </li></ul><ul><li>javascripts </li></ul><ul><li>hosting </li></ul><ul><li>redirects </li></ul><ul><li>keywords </li></ul><ul><li>Tags </li></ul><ul><li>page structure </li></ul><ul><li>usability </li></ul><ul><li>internal linking structure </li></ul><ul><li>outgoing links </li></ul><ul><li>incoming links </li></ul>
  6. 6. On site SEO – web content <ul><li>Descriptive URLs / domain names ( Where in the world are you?) </li></ul><ul><li>Keyword rich Title Tags </li></ul><ul><li>Correct usage of H1 and H2 formatting styles </li></ul><ul><li>Use ALT tags (use of text behind every image) </li></ul><ul><li>Keyword rich meta tags and meta descriptions </li></ul><ul><li>Keyword repetition, repetition, repetition </li></ul><ul><li>Use keywords in your linking text (don’t say ‘click here’) </li></ul><ul><li>Use primary keywords in web site footer </li></ul><ul><li>Specific page content (Not everyone enters through the front door) </li></ul><ul><li>Note: the above can only be done properly if you have researched which keywords apply to your industry and company. </li></ul>
  7. 7. Off site SEO – links <ul><li>Write articles & create content on other websites: </li></ul><ul><li>Wikipedia </li></ul><ul><li>Ezine </li></ul><ul><li>Blogs & Forums </li></ul><ul><li>Squidoo </li></ul><ul><li>Social Networks; Facebook & Twitter </li></ul><ul><li>Etc…… </li></ul><ul><li>Here’s a good trick: type eg - into google to see all back links to your site. (or your competitor’s site) </li></ul>
  8. 8. SEO - behind the scenes <ul><li>Minimise the HTML size of your website for quick loading </li></ul><ul><li>Choose a web host who can deal with your traffic and demands </li></ul><ul><li>Implement an XML sitemap </li></ul><ul><li>Keep the site clean and move CSS & Javascript to external files </li></ul><ul><li>Upload a Robot.txt file to exclude URLs that could be considered duplicate content </li></ul><ul><li>Use search engine friendly redirects (301) </li></ul>
  9. 9. Why do SEO? <ul><li>Better visibility in Search Engines means your target audience can find you </li></ul>Conversion Retention Acquisition increase conversions increase ROI increase traffic to your site
  10. 10. SEO – don’t relax <ul><li>SEO is a moving target! </li></ul><ul><ul><li>Algorithms change </li></ul></ul><ul><ul><li>Competitors steam ahead </li></ul></ul><ul><li>Always find new keywords & update your content </li></ul>