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S E O – What Is It
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S E O – What Is It

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What is SEO and why is it important?

What is SEO and why is it important?

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    S E O – What Is It S E O – What Is It Presentation Transcript

    • SEO – what is it? How to get noticed by a spider! www.trafficact.com.au
    • What is SEO?
      • Search Engine Optimisation (SEO) aims to increase your website’s visibility in the natural or organic search engine results.
      • It improves the volume and quality of traffic to a website.
      www.trafficact.com.au
    • Organic Search Results www.trafficact.com.au Paid Advertising Organic Search results
    • The three concepts of SEO:
      • How do we get search engines to notice us?
      • On page SEO – content
      • Off page SEO – link popularity
      • Behind the scenes SEO - technology
      www.trafficact.com.au
    • SEO - the sum of many parts…
      • CSS
      • javascripts
      • hosting
      • redirects
      • keywords
      • Tags
      • page structure
      • usability
      • internal linking structure
      • outgoing links
      • incoming links
      www.trafficact.com.au
    • On site SEO – web content
      • Descriptive URLs / domain names ( Where in the world are you?)
      • Keyword rich Title Tags
      • Correct usage of H1 and H2 formatting styles
      • Use ALT tags (use of text behind every image)
      • Keyword rich meta tags and meta descriptions
      • Keyword repetition, repetition, repetition
      • Use keywords in your linking text (don’t say ‘click here’)
      • Use primary keywords in web site footer
      • Specific page content (Not everyone enters through the front door)
      • Note: the above can only be done properly if you have researched which keywords apply to your industry and company.
      www.trafficact.com.au
    • Off site SEO – links
      • Write articles & create content on other websites:
      • Wikipedia
      • Ezine
      • Blogs & Forums
      • Squidoo
      • Social Networks; Facebook & Twitter
      • Etc……
      • Here’s a good trick: type eg - link:www.yourwebsite.com into google to see all back links to your site. (or your competitor’s site)
      www.trafficact.com.au
    • SEO - behind the scenes
      • Minimise the HTML size of your website for quick loading
      • Choose a web host who can deal with your traffic and demands
      • Implement an XML sitemap
      • Keep the site clean and move CSS & Javascript to external files
      • Upload a Robot.txt file to exclude URLs that could be considered duplicate content
      • Use search engine friendly redirects (301)
      www.trafficact.com.au
    • Why do SEO?
      • Better visibility in Search Engines means your target audience can find you
      Conversion Retention www.trafficact.com.au Acquisition increase conversions increase ROI increase traffic to your site
    • SEO – don’t relax
      • SEO is a moving target!
        • Algorithms change
        • Competitors steam ahead
      • Always find new keywords & update your content
      www.trafficact.com.au