SEO – what is it? How to get noticed by a spider! www.trafficact.com.au
What is SEO? <ul><li>Search Engine Optimisation (SEO) aims to increase your website’s visibility in the natural or organic...
Organic Search Results www.trafficact.com.au   Paid Advertising Organic Search results
The three concepts of SEO: <ul><li>How do we get search engines to notice us?  </li></ul><ul><li>On page SEO – content </l...
SEO - the sum of many parts… <ul><li>CSS </li></ul><ul><li>javascripts </li></ul><ul><li>hosting </li></ul><ul><li>redirec...
On site SEO – web content <ul><li>Descriptive URLs / domain names  ( Where in the world are you?) </li></ul><ul><li>Keywor...
Off site SEO – links <ul><li>Write articles & create content on other websites: </li></ul><ul><li>Wikipedia </li></ul><ul>...
SEO - behind the scenes <ul><li>Minimise the HTML size of your website for quick loading </li></ul><ul><li>Choose a web ho...
Why do SEO? <ul><li>Better visibility in Search Engines means your target audience can find you </li></ul>Conversion Reten...
SEO – don’t relax <ul><li>SEO is a moving target! </li></ul><ul><ul><li>Algorithms change </li></ul></ul><ul><ul><li>Compe...
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S E O – What Is It

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What is SEO and why is it important?

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S E O – What Is It

  1. 1. SEO – what is it? How to get noticed by a spider! www.trafficact.com.au
  2. 2. What is SEO? <ul><li>Search Engine Optimisation (SEO) aims to increase your website’s visibility in the natural or organic search engine results. </li></ul><ul><li>It improves the volume and quality of traffic to a website. </li></ul>www.trafficact.com.au
  3. 3. Organic Search Results www.trafficact.com.au Paid Advertising Organic Search results
  4. 4. The three concepts of SEO: <ul><li>How do we get search engines to notice us? </li></ul><ul><li>On page SEO – content </li></ul><ul><li>Off page SEO – link popularity </li></ul><ul><li>Behind the scenes SEO - technology </li></ul>www.trafficact.com.au
  5. 5. SEO - the sum of many parts… <ul><li>CSS </li></ul><ul><li>javascripts </li></ul><ul><li>hosting </li></ul><ul><li>redirects </li></ul><ul><li>keywords </li></ul><ul><li>Tags </li></ul><ul><li>page structure </li></ul><ul><li>usability </li></ul><ul><li>internal linking structure </li></ul><ul><li>outgoing links </li></ul><ul><li>incoming links </li></ul>www.trafficact.com.au
  6. 6. On site SEO – web content <ul><li>Descriptive URLs / domain names ( Where in the world are you?) </li></ul><ul><li>Keyword rich Title Tags </li></ul><ul><li>Correct usage of H1 and H2 formatting styles </li></ul><ul><li>Use ALT tags (use of text behind every image) </li></ul><ul><li>Keyword rich meta tags and meta descriptions </li></ul><ul><li>Keyword repetition, repetition, repetition </li></ul><ul><li>Use keywords in your linking text (don’t say ‘click here’) </li></ul><ul><li>Use primary keywords in web site footer </li></ul><ul><li>Specific page content (Not everyone enters through the front door) </li></ul><ul><li>Note: the above can only be done properly if you have researched which keywords apply to your industry and company. </li></ul>www.trafficact.com.au
  7. 7. Off site SEO – links <ul><li>Write articles & create content on other websites: </li></ul><ul><li>Wikipedia </li></ul><ul><li>Ezine </li></ul><ul><li>Blogs & Forums </li></ul><ul><li>Squidoo </li></ul><ul><li>Social Networks; Facebook & Twitter </li></ul><ul><li>Etc…… </li></ul><ul><li>Here’s a good trick: type eg - link:www.yourwebsite.com into google to see all back links to your site. (or your competitor’s site) </li></ul>www.trafficact.com.au
  8. 8. SEO - behind the scenes <ul><li>Minimise the HTML size of your website for quick loading </li></ul><ul><li>Choose a web host who can deal with your traffic and demands </li></ul><ul><li>Implement an XML sitemap </li></ul><ul><li>Keep the site clean and move CSS & Javascript to external files </li></ul><ul><li>Upload a Robot.txt file to exclude URLs that could be considered duplicate content </li></ul><ul><li>Use search engine friendly redirects (301) </li></ul>www.trafficact.com.au
  9. 9. Why do SEO? <ul><li>Better visibility in Search Engines means your target audience can find you </li></ul>Conversion Retention www.trafficact.com.au Acquisition increase conversions increase ROI increase traffic to your site
  10. 10. SEO – don’t relax <ul><li>SEO is a moving target! </li></ul><ul><ul><li>Algorithms change </li></ul></ul><ul><ul><li>Competitors steam ahead </li></ul></ul><ul><li>Always find new keywords & update your content </li></ul>www.trafficact.com.au

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