A GRAND INCETIVES PRODUCT
Service Traffic Building Solution
 Imagine if…
 You just ran a promotion expecting 16,000
 customers and 178,500 showed up...
DECODER


          TICKET
Innovative Marketing Tool
   Drive customers into service centers

   Increase sales

   Improve brand awareness at poi...
Overview
•   The TrafficTickets System is
    your Ticket to the Highest
    Traffic levels You Can
    Imagine!
•   It’s ...
How It Works
1.   Everyone’s a winner
3.   Traffic Tickets™ are distributed to consumers through direct
     mail and news...
Features & Benefits
•   Response Rates are an Incredible : High Frequent Visit
    i.e. Grocery Stores ( 10%-35%), Medium ...
Applications
•   Individual Location Program (Shopping/Dining/Banking/Hotels/Dealerships)
•   Multiple Chain Program (Mult...
Falls GM
•   Falls GM was looking to increase dealership traffic/sales
    during their usually slow time of the year.
•  ...
BMW Motorrad USA
Objective
   Drive customers into the stores

Strategy
   Traffic Tickets™ were inserted in
   newspapers...
AmSouth Bank
Objective
   New customer acquisition

Strategy
   Direct mail campaign. Traffic Tickets™
   were mailed to 8...
Target
•   Used to introduce Target guests to
    their new Guest Cards, and increase
    awareness and participation in t...
TrafficTickets™
Premiums

      1 - $5,000 Cash Prize
      Winners of 1st – 4th prizes are entered and eligible to
      participate in a...
Pricing
•   Each program is quoted individually, based on premiums, printing
    & design specifications. Details needed f...
Thank You!
For more information about the program, please contact:
Clear Thinking LLC                         Office Locat...
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Traffic Ticket Promotion

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Traffic Ticket Promotion

  1. 1. A GRAND INCETIVES PRODUCT
  2. 2. Service Traffic Building Solution Imagine if… You just ran a promotion expecting 16,000 customers and 178,500 showed up! Attract Customers • Increase Sales • Improve Profit
  3. 3. DECODER TICKET
  4. 4. Innovative Marketing Tool  Drive customers into service centers  Increase sales  Improve brand awareness at point-of-sale  Acquire, retain and cross-sell customers  Sell product/brand, launch new products/services, seasonal promotions  Effective anywhere you need to drive customer traffic
  5. 5. Overview • The TrafficTickets System is your Ticket to the Highest Traffic levels You Can Imagine! • It’s NOT a Scratch-Off, It’s NOT a Match-n-Win…It’s Interactive Consumer Promotion Technology. • Tell Consumers electronically, visually what they’ve won -- but only after they come to your service center!
  6. 6. How It Works 1. Everyone’s a winner 3. Traffic Tickets™ are distributed to consumers through direct mail and newspaper insert or handed to consumers in-store and at marketing events 5. Customer has to come into the service center to find the sponsor’s POS display to insert their game ticket and see what premium/prize/discount they’ve won 7. The game piece activates a light on the display which indicates which one of the five premiums/prizes/discounts they’ve won 9. Turnkey service includes premiums, production, distribution and fulfillment.
  7. 7. Features & Benefits • Response Rates are an Incredible : High Frequent Visit i.e. Grocery Stores ( 10%-35%), Medium Frequent Visit i.e. Banks (10%-15%) or Low Frequent Visit i.e. Auto Dealers ( 2%-5%) • VALUE. Consider you have to mail only one time to get these response rate while old worn out tactics like flat mailers, scratch off type promotions you will have to mail 5 to 10 times more to get he same results. • SATISFACTION. More than 95% of those who have used the TrafficTickets System say they will use it again and are Extremely Satisfied with their Results. • Compare. To Scratch Off Promotions 1%-3% or FSI’s 1%
  8. 8. Applications • Individual Location Program (Shopping/Dining/Banking/Hotels/Dealerships) • Multiple Chain Program (Multiple Locations Same Brand) • Single Location Program (Same Location Multiple Brands) • Trade Shows and Tabletop Shows (Single Company or Full Trade Show) • Open House/New Product Introductions (Attract To Your Location) • Seminar or Event Attendance (Excite and Reward Attendees) • Golf Tournaments • Real Estate Promotions TrafficTicketsTM fills the need that business • Appointment Generations has had forever ….. • Endless Possibilities! ATTRACT ATTENTION AND DRIVE TRAFFIC
  9. 9. Falls GM • Falls GM was looking to increase dealership traffic/sales during their usually slow time of the year. • All of our proprietary elements were used to make it a real success. We mailed 10,000 pieces to a radius around the dealership. The list was rented with specific profiles. That list was blended with their customer lists. Top prizes were insured. • Results: 3% + RESPONSE • 37 Units SOLD • 300+ “Ups” National Average for typical run-of-the-mill programs: . 05% Response • TrafficTickets can get up to 6 times the response of outdated old programs
  10. 10. BMW Motorrad USA Objective Drive customers into the stores Strategy Traffic Tickets™ were inserted in newspapers & mailed to surrounding areas with a Sweepstakes give away of a motorcycle Results This promotion generated 3 times the number of consumers as their previous program!
  11. 11. AmSouth Bank Objective New customer acquisition Strategy Direct mail campaign. Traffic Tickets™ were mailed to 800,000 households surrounding 300 branches. Results Client was expecting a 2% response which was 16,000 people. This promotion actually drove 178,500 customers to the branches. Program resulted in high conversion rates and this bank set a new record for most new accounts opened during any 6-week promotional period.
  12. 12. Target • Used to introduce Target guests to their new Guest Cards, and increase awareness and participation in their ‘Treat Seats’ program • TrafficTickets Game Pieces were handed out at select store locations when a patron entered the store • Asked to complete a ‘short form’ Credit Application and get the chance to see what they’ve won • This promotion generated 3 times the number of applicants as their previous ‘personal greeter’ program!
  13. 13. TrafficTickets™
  14. 14. Premiums 1 - $5,000 Cash Prize Winners of 1st – 4th prizes are entered and eligible to participate in a second chance drawing for the Grand prize. 4 % of recipients have the opportunity to win. 3 % of recipients have the opportunity to win. 90% of recipients have the opportunity to win. 3 % of recipients have the opportunity to win.
  15. 15. Pricing • Each program is quoted individually, based on premiums, printing & design specifications. Details needed for Pricing: – Size of printed piece – Number of colors on each side – Scores & Folds – Breakdown of Prize Levels, quantity of each level and total quantity – Premiums & Incentive Choices – Number of different versions (if any - may be used to personalize for a number of different branches, etc.) – Seeding (mixing in of the winning tickets) – Shipping Information & Production Time – Copy writing – Graphics – Legal – Fulfillment – Project Management
  16. 16. Thank You! For more information about the program, please contact: Clear Thinking LLC Office Locations: 950 Boardwalk, Suite 305 Carlsbad, CA San Marcos, CA 92078 Escondido, CA Phone: (760) 494-0412 Reno, NV Toll Free (800) 583-9187 San Jose, CA Fax (760) 454-2483 El Dorado Hills, CA info@clearthinkingllc.com Scottsdale, AZ
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