Innovative Marketing Tool
Drive consumers into retail locations
Improve brand awareness at point-of-sale
Acquire, Engage, Retain and Cross-Sell customers
Effective anywhere you need to drive customer traffic
• The TrafficTickets System is your
Ticket to the Highest Traffic levels You
• It’s NOT a Scratch-Off, It’s NOT a
It’s a Interactive Consumer Promotion.
• Tell Consumers electronically, visually
what they’ve won -- but only after
they come to your point-of-sale
How It Works
• Everyone’s a winner!
• Traffic Tickets™ are distributed to consumers through direct mail and
newspaper insert or handed to consumers in-store and at marketing
• Customer has to come into the location to find the sponsor’s POS display
to insert their game ticket and see what premium/prize/discount they’ve
• The game piece activates a light on the display which indicates which one
of the four premiums/prizes/discounts they’ve won.
• Turnkey service includes premiums, production, distribution and
Features & Benefits
• Response Rates are an Incredible : High Frequent Visit i.e.
Grocery Stores ( 10%-35%), Medium Frequent Visit i.e.
Banks (10%-15%) or Low Frequent Visit i.e. Auto Dealers
• VALUE. Consider you have to mail only one time to get these
response rate while old worn out tactics like flat mailers,
scratch off type promotions you will have to mail 5 to 10 times
more to get he same results.
• SATISFACTION. More than 95% of those who have used the
TrafficTickets System say they will use it again and are
Extremely Satisfied with their Results.
• Compare. To Scratch Off Promotions 1%-3% or FSI’s 1%.
• Individual Location Program
• Multiple Chain Program (Multiple Locations Same Brand)
• Single Location Program (Same Location Multiple Brands)
• Trade Shows and Tabletop Shows (Single Company or Full Trade
• Open House/New Product Introductions (Attract To Your Location)
• Seminar or Event Attendance (Excite and Reward Attendees)
• Golf Tournaments
• Real Estate Promotions TrafficTicketsTM fills the need that
• Appointment Generations business has had forever …..
• Endless Possibilities!
ATTRACT ATTENTION AND DRIVE TRAFFIC
• Each program is quoted individually, based on premiums, printing
& design specifications. Details needed for Pricing:
– Size of printed piece
– Number of colors on each side
– Scores & Folds
– Breakdown of Prize Levels, quantity of each level and total quantity
– Premiums & Incentive Choices
– Number of different versions (if any - may be used to personalize for a
number of different branches, etc.)
– Seeding (mixing in of the winning tickets)
– Shipping Information & Production Time
– Copy writing
– Project Management
Safeway “Hawaiian Jackpot”
Retain market share
Counter attack incoming competition within
a specific regional market. Traffic Tickets™
were mailed to 500,000 households
surrounding the stores.
32% response from direct mail. In every
store, over 1,000 people per day came up to
the deli counters to play the game.
The program was completely funded by
And this promotion was credited for 100%
market share retention.
McDonald’s & Chevron
Attract new customers during grand openings
Traffic Tickets™ were mailed to households
surrounding participating locations
Client’s best response rate before this
promotion was 4%. This program consistently
generated between 12% and 16% response
rates every time it ran.
• Used to introduce Target guests to
their new Guest Cards, and increase
awareness and participation in their
‘Treat Seats’ program
• TrafficTickets Game Pieces were
handed out at select store locations
when a patron entered the store
• Asked to complete a ‘short form’
Credit Application and get the
chance to see what they’ve won
• This promotion generated 3 times
the number of applicants as their
previous ‘personal greeter’ program!
New customer acquisition
Direct mail campaign. Traffic Tickets™ were mailed
to 800,000 households surrounding 300 branches.
Client was expecting a 2% response which was
16,000 people. This promotion actually drove
178,500 customers to the branches.
Program resulted in high conversion rates and this
bank set a new record for most new accounts
opened during any 6-week promotional period.
BMW Motorrad USA
Drive customers into the stores
Traffic Tickets™ were inserted in
newspapers & mailed to
surrounding areas with a
Sweepstakes give away of a
This promotion generated 3
times the number of
consumers as their previous
1 - $5,000 SHOPPING SPREE
Winners of 1st – 4th prizes are entered and eligible to
participate in a second chance drawing for the Grand prize
4 % of recipients have the opportunity to win.
3 % of recipients have the opportunity to win.
90% of recipients have the opportunity to win.
3 % of recipients have the opportunity to win.
For more information about the program, please
Clear Thinking LLC Office Locations:
950 Boardwalk, Suite 305 Carlsbad, CA
San Marcos, CA 92078 Escondido, CA
Phone: (760) 494-0412 Reno, NV
Toll Free (800) 583-9187 San Jose, CA
Fax (760) 454-2483 El Dorado Hills, CA
firstname.lastname@example.org Scottsdale, AZ