Social Media, Meet Federal Regulations
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Already marketing your company online? Still have big questions when it comes to social media? Then this is a MUST view presentation. Co-presented by a lawyer and online marketer with years of web ...
Already marketing your company online? Still have big questions when it comes to social media? Then this is a MUST view presentation. Co-presented by a lawyer and online marketer with years of web experience, this is a unique view of how to use social media and other online marketing resources in a way that keeps the marketing and legal departments happy!
Many small and medium sized businesses are active on Facebook and other social media sites, and are reaping the benefits from marketing their brands online. But what about the legal issues that come along with having a Facebook page or Twitter account? Are you aware of the FTC restrictions around asking customers to write reviews about your company? If you don't understand the risks and haven’t put the proper safeguards in place, you are putting your company in serious jeopardy.
Review this PPT to learn how to:
-Monitor your brand: How to seamlessly monitor mentions of your company, brand, and offerings online.
-Solicit Reviews from Customers: There are serious ethical and legal issues that come along with asking customers to write reviews about your company online. Pssst - you can still do it, just learn how to do it the right way!
-Engage through Social Media - safely: A fan writes a negative comment on your Facebook page. Do you delete, write back, or ignore? What you decide may have legal (and brand eroding) consequences!
-Communicate during a crisis: In an emergency, do your employees know what to and what not to communicate to customers and press? We'll provide tips to creating your own plan and the rules to remember as you get started.
-Develop a Social Media policy for employees: Do you have one? If not you could be at risk. Learn the ins & outs of what they should include and even receive a template to get started.
Social Media Marketing Services: http://www.traffic-prm.com
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