Web Analytics SES Amsterdam 2010

5 months ago

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    Web Analytics SES Amsterdam 2010 - Presentation Transcript

    1. Web Analytics
      André Scholten
    2. Onderwerpen
      Een mix
      • Succesfactoren WA
      • Site speed
      • Conversie Attributie
      • WA en WO
    3. Succesfactoren WA
      Door:
      Mark van Kasteren
    4. Succesfactoren WA
      Drempels
    5. Succesfactoren WA
      Wat kunnen we goed
    6. Succesfactoren WA
      Toegevoegde waarde
      Bron: Clickvalue
    7. Succesfactoren WA
      Toegevoegde waarde
    8. Succesfactoren WA
      Potentie / Realiteit
    9. Site Speed
      Conversie killer
    10. Site Speed
      Onderzoek
    11. Site Speed
      Volgorde
    12. Site Speed
      Caching
    13. Tools
      Google Page Speed
    14. Tools
      Google Page Speed
    15. Tools
      Yahoo !Slow
    16. Tools
      Google Chrome
    17. Tools
      Google Chrome
    18. Tools
      Google Webmaster Tools
    19. Tools
      Pingdom
      http://tools.pingdom.com/
    20. Tools
      WebPagetest
      http://webpagetest.org/
    22. Conversie Attributie
      Wie krijgt de eer
    23. Conversie Attributie
      Wie krijgt de eer
    24. Conversie Attributie
    25. 1% > 1,2%
      +20%
    26. 1% > 1,2%
      +20%
      +35% +2% -4% +17%
    27. Google Website Optimizer
      Koppelen met Web Analytics
      A
      Doel
      Sub-Doel
      Sub-
      Doel
      2
      1
      4
      3
      B
      6
      5
      8
      7
    28. Google Website Optimizer
      Koppelen met Web Analytics
      A
      Doel
      Sub-Doel
      Sub-
      Doel
      2
      1
      4
      3
      B
      6
      5
      8
      7
    29. Google Website Optimizer
      Koppelen met Web Analytics
      A
      Doel
      Sub-Doel
      Sub-
      Doel
      2
      1
      4
      3
      B
      6
      5
      8
      7
    30. Andre Scholten
      Web Analytics Consultant
      scholten@traffic4u.nl
      AndreScholten

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