Presentatie Friday Afternoon Sessie MediaCT over Google Analytics

Optimale inrichting
Google Analytics
Andre Scholten, Web Analytics Consultant

André Scholten
http://andrescholten.nl
http://twitter.com/AndreScholten

Agenda
Scripts
Inrichting Google Analytics
Google Analytics + Tools
Q&A (mag ook tussendoor)

De basis
kaal
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-12345-1']);
???
_gaq.push(['_trackPageview']);
</script>

De basis
_gaq.push(['_setAllowAnchor', true]);
_gaq.push(['_setCampaignCookieTimeout', 2592000000]);
_gaq.push(['_setDomainName', '.website.nl']);
_gaq.push(['_setSessionCookieTimeout', 1800000]);
_gaq.push(['_addIgnoredOrganic', 'www.website.nl']);

Labels
_gaq.push(['_setCustomVar', 1, 'Demografie', ‘vrouw|brildragend', 3]);
5 slots
1. Bezoeker
2. Bezoek
3. Pagina

Meting incompleet

Script aanvullen
Uitgaande links

Script aanvullen
Downloads

Script aanvullen
De javascriptlozen

Script aanvullen
Tijdmeting

Script aanvullen
Google Image Search

Script vervangen
Asynchronous

Campagne tagging

Campagne tagging
http://www.winkel.nl/
?utm_source=affiliate
&utm_medium=cpl
&utm_campaign=affiliate-45612
&utm_content=tekstlink
&utm_term=zoekwoord
&utm_nooverride=0
http://www.winkel.nl/
?utm_source=nieuwsbrief
&utm_medium=email
&utm_campaign=nieuwsbrief-jan
&utm_content=artikel3
&utm_nooverride=1

Campagne tagging
Stijlgids
email / e-mail / Email / E-Mail / e-Mail / Nieuwsbrief / Mailing
cpc / cpl / cpa / cps / cpm

Profielen

Profielen
Meetscript
Profiel 1
Profiel 2
Filter
Profiel 3
Filter

Profielen
Ongefilterd
Meetscript
Ongefilterd

Referrals bewaren
http://www.winkel.nl/?utm_source=affiliate&utm_medium=cpl
&utm_campaign=affiliate-45612&utm_content=tekstlink

Referrals bewaren

Referrals bewaren
Extra’s
Van alle campagnes verwijzende sites bekijken
Affiliates die adverteren in Google monitoren
Sitelinks analyseren
Zoekgebied analyse (in NL of alle resultaten)
Verwijzende URLs rapport ipv verwijzende domeinen

SEO Rankings
Meer info, google: “seorankings meten”

IP filters
212.178.115.202

Interne Campagnes
http://www.kras.nl/specials/duitslandvoordeelweek?int-camp=
duitsland-voordeelweek

Mail filter
Meer info, google: “webmail analytics”

Profielen

Better GA
Auto Access Your Google Analytics Account
Auto Expand Navigation For Google Analytics
gaDeAnalyse (textbox size)
Add Search to Google Analytics Keyword Reports
Change Menu Item Defaults For Google Analytics
Cleaner Profile Switching
Export To Google Docs from Google Analytics
Google Analytics Absolute Conversion
Google Analytics Full Screen Reports
Add Profile Settings Link to Google Analytics
Google Analytics Advanced Date Selection
GA Quick Content Search
Google Analytics Row Limit Link
Google Analytics Table Sorting
Google Insights For Analytics
Social Media Metrics

Live HTTP Headers

Live HTTP Headers
http://www.google-analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF-8&utmsr=1280x1024&utmsc=24-bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Eenvoudig%20de%20statistieken%20van%20je%20concurrenten%20in%20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0%7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid=794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de-statistieken-van-je-concurrenten-in-de-war-schoppen-met-google-analytics.html&utmac=UA-4220368-1&utmcc=__utma%3D195590186.1268809608.1231166981.1271753036.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106.34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten%2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B

Copy Goals
29 vakjes/vinkjes per doel
X20

Data Feed Query Explorer

Excellent Analytics

Overig

André Scholten
scholten@traffic4u.nl

http://www.mediact.nl	150
http://mediact.acc.mediacthq.nl	12
http://www.mediactacademy.nl	7

Presentatie Friday Afternoon Sessie MediaCT over Google Analytics

by Traffic4u on Dec 07, 2010

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Presentatie Friday Afternoon Sessie MediaCT over Google Analytics — Presentation Transcript