Optimaal je Google Analytics Account inrichten

Optimale inrichting Google Analytics Andre Scholten, Web Analytics Consultant

André Scholten http://andrescholten.nl http://twitter.com/AndreScholten

Agenda  Scripts  Inrichting Google Analytics  Google Analytics + Tools  Q&A (mag ook tussendoor)

De basis kaal <script type="text/javascript"> try { var pageTracker = _gat._getTracker("UA-12345-1"); ??? pageTracker._trackPageview(); } catch(err) {} </script>

Meting incompleet

Script aanvullen Uitgaande links

Script aanvullen Downloads

Script aanvullen De javascriptlozen

Script aanvullen Tijdmeting

Script aanvullen Google Image Search

Script vervangen Asynchronous

Campagne tagging

Campagne tagging http://www.winkel.nl/ http://www.winkel.nl/ ?utm_source=affiliate ?utm_source=nieuwsbrief &utm_medium=cpl &utm_medium=email &utm_campaign=affiliate-45612 &utm_campaign=nieuwsbrief-jan &utm_content=tekstlink &utm_content=artikel3 &utm_term=zoekwoord &utm_nooverride=0 &utm_nooverride=1

Campagne tagging Stijlgids email / e-mail / Email / E-Mail / e-Mail / Nieuwsbrief / Mailing cpc / cpl / cpa / cps / cpm

Profielen

Profielen Meetscript Profiel 1 Filter Profiel 2 Filter Profiel 3

Profielen Ongefilterd Meetscript Ongefilterd

Referrals bewaren Affiliate www.winkel.nl www.fiets.nl http://www.winkel.nl/?utm_source=affiliate&utm_medium=cpl &utm_campaign=affiliate-45612&utm_content=tekstlink

Referrals bewaren

Referrals bewaren Extra’s  Van alle campagnes verwijzende sites bekijken  Affiliates die adverteren in Google monitoren  Sitelinks analyseren  Zoekgebied analyse (in NL of alle resultaten)  Verwijzende URLs rapport ipv verwijzende domeinen

SEO Rankings Meer info, google: “seo rankings meten”

IP filters 212.178.115.202

Interne Campagnes http://www.kras.nl/specials/duitslandvoordeelweek?int-camp= duitsland-voordeelweek

Mail filter Meer info, google: “webmail analytics”

Profielen

Better GA 1. Auto Access Your Google Analytics Account 2. Auto Expand Navigation For Google Analytics 3. gaDeAnalyse (textbox size) 1. Add Search to Google Analytics Keyword Reports 2. Change Menu Item Defaults For Google Analytics 3. Cleaner Profile Switching 4. Export To Google Docs from Google Analytics 5. Google Analytics Absolute Conversion 6. Google Analytics Full Screen Reports 7. Add Profile Settings Link to Google Analytics 8. Google Analytics Advanced Date Selection 9. GA Quick Content Search 10. Google Analytics Row Limit Link 11. Google Analytics Table Sorting 12. Google Insights For Analytics 13. Social Media Metrics

Live HTTP Headers

Live HTTP Headers http://www.google- analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF- 8&utmsr=1280x1024&utmsc=24- bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Een voudig%20de%20statistieken%20van%20je%20concurrenten%20in% 20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0 %7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid= 794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de- statistieken-van-je-concurrenten-in-de-war-schoppen-met-google- analytics.html&utmac=UA-4220368- 1&utmcc=__utma%3D195590186.1268809608.1231166981.12717530 36.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106 .34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten %2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B

Copy Goals 29 vakjes/vinkjes per doel X20

Data Feed Query Explorer

Excellent Analytics

Overig

André Scholten E. scholten@traffic4u.nl

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Optimaal je Google Analytics Account inrichten

by Traffic4u on Apr 23, 2010

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