Your SlideShare is downloading. ×
0
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Optimaal je Google Analytics Account inrichten
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Optimaal je Google Analytics Account inrichten

2,374

Published on

Presentatie over het optimaal inrichten van je Google Analytics account. Hoe haal je nog meer uit je huidige implementatie.

Presentatie over het optimaal inrichten van je Google Analytics account. Hoe haal je nog meer uit je huidige implementatie.

Published in: Technology
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
2,374
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
26
Comments
1
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Optimale inrichting Google Analytics Andre Scholten, Web Analytics Consultant
  • 2. André Scholten http://andrescholten.nl http://twitter.com/AndreScholten
  • 3. Agenda  Scripts  Inrichting Google Analytics  Google Analytics + Tools  Q&A (mag ook tussendoor)
  • 4. De basis kaal <script type="text/javascript"> try { var pageTracker = _gat._getTracker("UA-12345-1"); ??? pageTracker._trackPageview(); } catch(err) {} </script>
  • 5. Meting incompleet
  • 6. Script aanvullen Uitgaande links
  • 7. Script aanvullen Downloads
  • 8. Script aanvullen De javascriptlozen
  • 9. Script aanvullen Tijdmeting
  • 10. Script aanvullen Google Image Search
  • 11. Script vervangen Asynchronous
  • 12. Campagne tagging
  • 13. Campagne tagging http://www.winkel.nl/ http://www.winkel.nl/ ?utm_source=affiliate ?utm_source=nieuwsbrief &utm_medium=cpl &utm_medium=email &utm_campaign=affiliate-45612 &utm_campaign=nieuwsbrief-jan &utm_content=tekstlink &utm_content=artikel3 &utm_term=zoekwoord &utm_nooverride=0 &utm_nooverride=1
  • 14. Campagne tagging Stijlgids email / e-mail / Email / E-Mail / e-Mail / Nieuwsbrief / Mailing cpc / cpl / cpa / cps / cpm
  • 15. Profielen
  • 16. Profielen Meetscript Profiel 1 Filter Profiel 2 Filter Profiel 3
  • 17. Profielen Ongefilterd Meetscript Ongefilterd
  • 18. Referrals bewaren Affiliate www.winkel.nl www.fiets.nl http://www.winkel.nl/?utm_source=affiliate&utm_medium=cpl &utm_campaign=affiliate-45612&utm_content=tekstlink
  • 19. Referrals bewaren
  • 20. Referrals bewaren Extra’s  Van alle campagnes verwijzende sites bekijken  Affiliates die adverteren in Google monitoren  Sitelinks analyseren  Zoekgebied analyse (in NL of alle resultaten)  Verwijzende URLs rapport ipv verwijzende domeinen
  • 21. SEO Rankings Meer info, google: “seo rankings meten”
  • 22. IP filters 212.178.115.202
  • 23. Interne Campagnes http://www.kras.nl/specials/duitslandvoordeelweek?int-camp= duitsland-voordeelweek
  • 24. Interne Campagnes http://www.kras.nl/specials/duitslandvoordeelweek?int-camp= duitsland-voordeelweek
  • 25. Mail filter Meer info, google: “webmail analytics”
  • 26. Profielen
  • 27. Tools
  • 28. Better GA 1. Auto Access Your Google Analytics Account 2. Auto Expand Navigation For Google Analytics 3. gaDeAnalyse (textbox size) 1. Add Search to Google Analytics Keyword Reports 2. Change Menu Item Defaults For Google Analytics 3. Cleaner Profile Switching 4. Export To Google Docs from Google Analytics 5. Google Analytics Absolute Conversion 6. Google Analytics Full Screen Reports 7. Add Profile Settings Link to Google Analytics 8. Google Analytics Advanced Date Selection 9. GA Quick Content Search 10. Google Analytics Row Limit Link 11. Google Analytics Table Sorting 12. Google Insights For Analytics 13. Social Media Metrics
  • 29. Live HTTP Headers
  • 30. Live HTTP Headers http://www.google- analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF- 8&utmsr=1280x1024&utmsc=24- bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Een voudig%20de%20statistieken%20van%20je%20concurrenten%20in% 20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0 %7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid= 794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de- statistieken-van-je-concurrenten-in-de-war-schoppen-met-google- analytics.html&utmac=UA-4220368- 1&utmcc=__utma%3D195590186.1268809608.1231166981.12717530 36.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106 .34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten %2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B
  • 31. Live HTTP Headers http://www.google- analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF- 8&utmsr=1280x1024&utmsc=24- bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Een voudig%20de%20statistieken%20van%20je%20concurrenten%20in% 20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0 %7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid= 794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de- statistieken-van-je-concurrenten-in-de-war-schoppen-met-google- analytics.html&utmac=UA-4220368- 1&utmcc=__utma%3D195590186.1268809608.1231166981.12717530 36.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106 .34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten %2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B
  • 32. Copy Goals 29 vakjes/vinkjes per doel X20
  • 33. Data Feed Query Explorer
  • 34. Excellent Analytics
  • 35. Overig
  • 36. André Scholten E. scholten@traffic4u.nl

×