Using Social Media as a Powerful Business Tool - 3.16.11 Ameriplex

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Using Social Media as a Powerful Business Tool - 3.16.11 Ameriplex

  1. 2. Social Media Revolution • It’s here. • It’s real. • It’s big. • It’s powerful. YouTube video created by Socialnomics
  2. 3. Social Media – Consumer’s POV http://www.youtube.com/watch?v=D3qltEtl7H8
  3. 4. Interaction “ I’m 48. I don’t understand this Social Media stuff.” • Similar to a business cocktail reception • Without constraints of time or space
  4. 5. Interaction
  5. 6. Social Media Sites
  6. 7. A Plan for Clear Communication Questions • What do I want to accomplish? • Where do I want to go? • Why do I want to go there?
  7. 8. <ul><li>Our Customers are communicating with </li></ul><ul><li>us through a number of different online </li></ul><ul><li>channels. </li></ul><ul><li>Using these tools allows us to: </li></ul><ul><li>Reach a broader audience </li></ul><ul><li>Communicate directly with our Customers in the formats they prefer </li></ul><ul><li>Stay on top of communication technology </li></ul><ul><li>“ CHANNEL OWNERS” </li></ul>Where are our Customers?
  8. 9. Blogging
  9. 10. <ul><li>Within months of launching the site: </li></ul><ul><ul><li>Visits up 25% </li></ul></ul><ul><ul><li>Page Views up 40% </li></ul></ul><ul><ul><li>Visitors staying 26% longer </li></ul></ul><ul><li>  </li></ul><ul><li>By October, 2008 Southwest Airlines’ site was named Best Blog for 2008 by PR News (second year in a row). </li></ul>Nuts About Southwest 2.0 launched May 2008
  10. 11. VIDEO BLOG FLICKR FEED NEWS FEED RATING OPPORTUNITIES PERSONALIZATION OPTIONS ORIGINAL BLOG READER POLLS OFFICIAL PHOTO AND VIDEO GALLERIES USER LOGIN AND PROFILES SHARING FEATURES PODCASTS LINKS TO SWA COMMUNITIES May 5, 2008 - launched Blog 2.0
  11. 12. <ul><li>Learned from our previous experience that they </li></ul><ul><li>needed to communicate directly with their Customers via:  </li></ul><ul><ul><ul><li>Online spokespeople </li></ul></ul></ul><ul><ul><ul><li>Official Statement </li></ul></ul></ul><ul><ul><ul><li>YouTube video </li></ul></ul></ul>Too Pretty to Fly CASE STUDY: Too Pretty to Fly
  12. 13. TOP VIEWED VIDEO Total views: 250,000   #8 most viewed video of the day #32 most discussed video of the day #86 most views of the week CASE STUDY: Response to Too Pretty to Fly
  13. 14. <ul><li>An important part of your Internet marketing strategy. </li></ul><ul><li>You become the expert </li></ul><ul><li>Fresh, targeted content </li></ul><ul><li>Attracts inbound links </li></ul><ul><li>Relationship building </li></ul><ul><li>Information source </li></ul>Blogging
  14. 15. digit.com flickr.com facebook.com squidoo.com myspace.com linkedin.com Delicious.com stumbleupon.com technorati.com twitter.com wordpress.com Digg.com ziggs.com Social media sites Includes, but are not limited to:
  15. 16. Marketing Blog Page http://www.fullbrainmarketing.com/_blog/blog/
  16. 17. Graphic Design Café’ Blog http://www.mystudioe.com/blog
  17. 18. TSN – Trade Show News Blog http://www.exhib-it.com/blog/
  18. 19. Create Custom Content for YOUR Audience and Get Published! <ul><li>Post Articles at Public Sites </li></ul><ul><li>Write 25 Tips and Publish </li></ul><ul><li>Write White Pages </li></ul><ul><li>Awards to Link and Publish to </li></ul><ul><li>Public Relations Articles Posted on your Site </li></ul>Publish Articles Online!
  19. 20. Top 10 Article Directories 602 / PR 1 Suite101.com 10 587 / PR 7 Associatedcontent.com 9 NF! 567 / PR 7 Examiner.com 8 517 / PR 6 Buzzle.com 7 NF! 292 / PR 6 Articlesbase.com 6 184 / PR 7 Squidoo.com 5 179 / PR 6 Hubpages.com 4 NF! 102 / PR 7 Ehow.com 3 101 / PR 6 Ezinearticles.com 2 NF! 1 / PR 7 Knol.google.com 1 No Follow! Alexa TR Article Directory (URL) Rank
  20. 21. Social Media Most Popular Avenues Join Social Media Sites that Matter to YOU and YOUR Business!
  21. 22. Twitter
  22. 23. <ul><li>Tweet – Sending one message </li></ul><ul><li>Tweets – Sending more than one message </li></ul><ul><li>Tweeting - What you are doing when you are posting a message </li></ul><ul><li>Peeps - Everyone in the Twitter community you are following </li></ul><ul><li>RT - Re-Tweet ... The best gift you can give your fellow peeps is by reposting a message that someone else sent but that is being reposted and populated </li></ul><ul><li>Hash tags - are keywords preceded with the # symbol. </li></ul>Twitter - Symbols Some symbols and definitions you should become familiar with before beginning to Tweet in Twitter.
  23. 24. Top Users With The Best Content
  24. 25. Top Users With The Largest Following
  25. 26. HOW to Participate on Twitter It’s a discussion NOT a broadcast - TweetChat
  26. 27. Twitter – DJ Heckes Page
  27. 28. Twitter – EXHIB_IT Page
  28. 29. Twitter – FullBrainMrktr Page
  29. 30. Twaiter <ul><li>Pre-schedule your tweets and repeat once for the best exposure. </li></ul>
  30. 31. Dashboards <ul><li>HootSuite, Seesmic, TweetDeck are three popular Dashboards to use. </li></ul>
  31. 32. Tweepi
  32. 33. TwitterFeed
  33. 34. Facebook
  34. 35. Facebook • More than 500 Million active users • More than half of Facebook users are outside of college • Fastest growing demographic is women over the age of 55 • Average user has 130 friends on the site • More than 850 million photos uploaded to the site each month • More than 7 million videos uploaded each month • More than 70% of Facebook users are outside of the United States
  35. 36. <ul><li>6 Ways To Get Found On Facebook </li></ul>Facebook
  36. 37. <ul><li>Use a profile photo that tells your followers who you are and what you have to offer </li></ul>Facebook – 6 Ways to Get Found
  37. 38. <ul><li>2. Choose a name for your page that your customers can identify with </li></ul>Facebook – 6 Ways to Get Found
  38. 39. <ul><li>3. Use a vanity URL that your fans may guess to find you </li></ul>Facebook – 6 Ways to Get Found
  39. 40. <ul><li>4. Give your followers information about you </li></ul>Facebook – 6 Ways to Get Found
  40. 41. <ul><li>5. Personalize your page </li></ul>Facebook – 6 Ways to Get Found
  41. 42. <ul><li>6. Tell your customers where to find you! </li></ul>Facebook – 6 Ways to Get Found Follow us on: twitter - facebook - linkedin Subscribe to our blogs: Tradeshow News  - Full Brain Marketing - Graphic Design Cafe  - EXHIB-IT! Video Blog Check out DJ Heckes' New Book at: www.fullbrainmarketing.com Proud member of Albuquerque Independent Business Alliance: www.keepitquerque.org Blog Page Example Email Signature Example
  42. 43. <ul><li>Leveraging Facebook for Ecommerce </li></ul>Facebook 68% of Consumers say a positive referral from a “friend” on Facebook would positively influence their purchase decision . (Morpace April 2010 Survey)
  43. 44. Facebook Gaming applications are extremely popular at Facebook. Example: Old Navy fans can literally ‘dig’ for coupons in the Barker’s Bone’s game.
  44. 45. Facebook – Leveraging Social Plugins http://developers.facebook.com/plugins.
  45. 46. Facebook – Videos
  46. 47. Facebook – Events
  47. 48. Facebook – Chat Using the iChat application on Facebook, you can chat live with your fans!
  48. 49. Facebook – Promotions
  49. 50. LinkedIn
  50. 51. Linked In Business Goals • Increase your visibility and brand awareness • Improve your Google Page Rank • Enhance your search engine results • Generate traffic, links, and sales leads naturally through viral features
  51. 52. Linked In – Blog Link
  52. 53. Linked In – Polls
  53. 54. Creative Portfolio Display
  54. 55. Company Buzz
  55. 56. Face to Face Marketing <ul><li>More critical now than ever! </li></ul><ul><li>Generational Differences and need to build relationships. </li></ul><ul><li>Build Know, Like, Trust Value! </li></ul><ul><li>Build Word of Mouth Network. </li></ul><ul><li>Personalized Marketing. </li></ul><ul><li>Seeing your Brand in Person. </li></ul>
  56. 57. QUESTIONS? Contact: DJ Heckes, CEO & Author (Full BRAIN Marketing) EXHIB-IT! Tradeshow Marketing Experts Tel: 828-0574 Email: [email_address] Web: www.EXHIB-IT.com
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