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10.17.11 Maximizing Linked In To Build Your Business Slide Share

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DJ Heckes\' Slide Share for Women Business Council Southwest Training in Albuquerque, NM

DJ Heckes\' Slide Share for Women Business Council Southwest Training in Albuquerque, NM

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    10.17.11 Maximizing Linked In To Build Your Business Slide Share 10.17.11 Maximizing Linked In To Build Your Business Slide Share Presentation Transcript

    • Presented by:DJ Heckes, CEO & FounderEXHIB-IT! & Full BRAIN Marketing
    • Interaction “I’m 48. I don’t understand this Social Media stuff.”• Similar to a business cocktail reception• Without constraints of time or space
    • Social Media Sites
    • A Plan for Clear CommunicationQuestions• What do I want to accomplish?• Where do I want to go?• Why do I want to go there?
    • Learn How to:• Use LinkedIn for lead generation• Promote your events• Increase awareness of your business and what sets you apart• Find out the value of LinkedIn groups• Manage LinkedIn with limited resources
    • STEP 1:Use LinkedIn forLead Generation
    • Customer Listening Listening to Current customers
    • Lead Generation: How to Develop a Customer Focused Culture
    • What about the Engagement thatComes From the CustomerInteraction?
    • Why LinkedIn? Social Media Revolution
    • LinkedIn Stats35% check it daily32% check the site several times a week42% update profile regularly81% belong to at least one group Study by Market research firm Lab42 8-2011
    • Using LinkedInTop Level Executives• Industry networking (22%)• Promoting their businesses (20%)Middle Management Professionals• To keep in touch (24%) with others• Industry networking (20%)Entry Level Employees• Job searching (24%)• Co-worker networking (23%) Study by Market research firm Lab42 8-2011
    • Connecting YOUR Way to Success Create a Compelling ProfileNOT a Resume Rehash
    • Take Advantage of All Features
    • Create Compelling ProfileSummary Specialties • Elevator Speech • Key Word Searchable
    • Create compelling Profile (Cont.)Skills
    • Create compelling Profile (Cont.)
    • Connecting YOUR Way to SuccessMake Connections• LinkedIn Is YOUR Online Rolodex• Import Email Addresses
    • Connect Your Way to Success
    • Connect Your Way to Success Manage Your Contacts into Categories for Connecting with the Right Messages
    • Connect Your Way to Success • 1 – 3 times per weekStatus Updates • Start with a Lower Case Action Verb • Share What You Are Working On • Include Links to Articles, Presentations • Update Status – Strictly Business
    • Status Updates
    • Connecting Your Way to SuccessRecommendations • Give Them • Ask for Them • Don’t Forget To Return the Favor!
    • Get Recommendations for Increased Awareness
    • Connect Your Way to Success
    • Connect Your Way to Success• Answer Questions to Highlight Your Subject Expertise• Communicate. Show Interest. Look for Ways to Help.• Be Yourself. Be Real. Spend Time Being YOU.• Don’t Always be in Selling Mode.• Have Fun!
    • STEP 2:Promote Your Events
    • HOW to Promote Your Events on LinkedIn Step 1 Step 3 Step 2
    • STEP 3:Increase Awareness / What Sets You Apart. Best Global Brands -- Top 100 Brands in 2010: IBM #2
    • Best Global Brands -- Top 100 Brands in 2010: Google #4
    • Best Global Brands – Top 100 in 2009 –Starbucks #1 Best Practices Used by Starbucks
    • Zappos.com
    • Find the Value of LinkedIn Groups • Choose a Target MarketSTEP 4: • Join Groups for those Groups Markets • Can Join Up to 50 Groups • Actively Participate in a Meaningful Way • Set Communications to Weekly
    • Connecting Through Groups
    • The Value of LinkedIn GroupsSearch by industry, key words Get Involved Within Your Groups
    • How to listen – Start with setting up Alerts
    • Step 5: Social Media MetricsManage LinkedInwith LimitedResources &LinkedIn ProfileStats
    • CONNECT Your Way to Success LinkedIn Profile Stats
    • How to Manage LinkedInWith Limited Resources
    • Let’s Connect! DJ Heckes www.fullBRAINMarketing.com www.EXHIB-IT.com ceo@exhib-it.comhttp://www.linkedin.com/in/djheckes https://www.facebook.com/TradeShowExperts http://www.facebook.com/FullBRAINMarketing http://twitter.com/#!/EXHIB_IT http://twitter.com/#!/myfullbrain