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The Trade for Development Centre had a study carried out that gives an overview of the current and future availability of sustainable coffee in the assortments of major Belgian supermarkets. Coffee pads and cups is the product group with the highest sustainability level (50%), followed by ground coffee and coffee beans (each 31%). Instant coffee is the product group with the lowest sustainability level (12%).
Delhaize is the frontrunner in the offer of sustainable ground coffee (58%) and has already taken the lead in making their private label coffee assortment more sustainable. Lidl leads in the offer of coffee pads and cups and instant coffee. Aldi is the only supermarket that doesn't offer any sustainable coffee at all.
- Market Study 2012