TradeDoubler 2011 - Trends in mobile advertising and mobile commerce
Upcoming SlideShare
Loading in...5
×
 

TradeDoubler 2011 - Trends in mobile advertising and mobile commerce

on

  • 1,513 views

 

Statistics

Views

Total Views
1,513
Views on SlideShare
1,503
Embed Views
10

Actions

Likes
1
Downloads
18
Comments
0

1 Embed 10

http://digipedia.se 10

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

TradeDoubler 2011 - Trends in mobile advertising and mobile commerce TradeDoubler 2011 - Trends in mobile advertising and mobile commerce Presentation Transcript

  • Trends in Mobile advertising and Mobile commerceClick to edit Master title style Leif Eliasson Market Unit Leader Northern&Eastern Europe TradeDoubler
  • 2
  • 3G subscriptions on the rise 3G SubscribersRank Country (Mln) 3G Penetration 3G Subscription YoY growth1 USA 179 56% 26%2 Japan 117 97% 10%3 Korea 43 85% 10%4 China 40 4% 172%5 Italy 40 47% 22%6 UK 39 51% 35%7 Germany 33 32% 24%8 Spain 30 53% 23%9 Brazil 28 13% 79%10 Indoneisa 27 12% 40%11 Poland 26 54% 24%12 France 25 39% 29%13 India 23 3% 1050%14 Australia 20 71% 22%15 Russia 15 7% 59%EU9 average: 49% 27% Source: KPBCB 2011 3
  • Content 4
  • Balance your mobile marketing mix Mobile Advertising 2011 2015 Rel Formats trend Mobile search & map 46% 34% In-app advertising 24% 26% Display advertising 24% 29% Audio/video 3% 10% SMS/MMS/IM 3% 1% Source: Gartner, Forecast: Mobile Advertising, Worldwide, 2011-2015
  • Mobile commerce trendsSOCIALLBSLocation based servicesNFCNear FieldCommunication
  • M-commerce trends Estimated Wester European Market value in Western m-commerce 2010 – 2015 ($bn) Europe estimated to $20.6 billion by 2015 -> 58% CAGR 8% of retailers in EU have transactional mobile site/app today. Another 33% expect to start within the coming 12 months
  • US is leading the way Source: KPBCB 2011 8
  • 9
  • What’s happening with mobile in the TradeDoubler Network?
  • Strong interest in Mobile Commerceamong our top Clients
  • Rapid growth of mobile in TD networkStrong growth of traffic from mobile devices around 450 million impressions from mobile devices in October In the Nordics & UK over 7% of all traffic generated from mobile devices and growing fast 8% 7% 6% 5% 4% 3% 2% 1% 0% Apr-11 Aug-11 Jul-11 Mar-11 Feb-11 Sep-11 May-11 Jun-11 Jan-11 Oct-11
  • mCommerce starting to become a factor Split based on Number of sales Computers &10.51% Electronics Fashion 16.47% 17.35% Media & Entertainment 15.26% Shopping & Retail Travel 33.61%  ...approx. 35 000 mobile sales (excl. Other music) went through our network in 6.80% October generating sales of around 7 million Euro Other: Health & Beauty, Home & Garden, Telecom & Utilities, Sports & Recreation, etc.
  • TradeDoubler Network mobiletraffic by device, Oct-11 Other, 2 0% Iphone, 35%Android , 24% Ipad, 21 %
  • Mobile affiliation - examplesIdentification ofover 1 billion songsper yearOver $100 million indigital musicpurchase
  • Mobile affiliation - examplesVouchercloudOver 1.7 millionapp downloads
  • 17