TradeDoubler 2011 - Trends in mobile advertising and mobile commerce

Trends in Mobile advertising and Mobile commerceClick to edit Master title style Leif Eliasson Market Unit Leader Northern&Eastern Europe TradeDoubler

3G subscriptions on the rise 3G SubscribersRank Country (Mln) 3G Penetration 3G Subscription YoY growth1 USA 179 56% 26%2 Japan 117 97% 10%3 Korea 43 85% 10%4 China 40 4% 172%5 Italy 40 47% 22%6 UK 39 51% 35%7 Germany 33 32% 24%8 Spain 30 53% 23%9 Brazil 28 13% 79%10 Indoneisa 27 12% 40%11 Poland 26 54% 24%12 France 25 39% 29%13 India 23 3% 1050%14 Australia 20 71% 22%15 Russia 15 7% 59%EU9 average: 49% 27% Source: KPBCB 2011 3

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Balance your mobile marketing mix Mobile Advertising 2011 2015 Rel Formats trend Mobile search & map 46% 34% In-app advertising 24% 26% Display advertising 24% 29% Audio/video 3% 10% SMS/MMS/IM 3% 1% Source: Gartner, Forecast: Mobile Advertising, Worldwide, 2011-2015

Mobile commerce trendsSOCIALLBSLocation based servicesNFCNear FieldCommunication

M-commerce trends Estimated Wester European Market value in Western m-commerce 2010 – 2015 ($bn) Europe estimated to $20.6 billion by 2015 -> 58% CAGR 8% of retailers in EU have transactional mobile site/app today. Another 33% expect to start within the coming 12 months

US is leading the way Source: KPBCB 2011 8

What’s happening with mobile in the TradeDoubler Network?

Strong interest in Mobile Commerceamong our top Clients

Rapid growth of mobile in TD networkStrong growth of traffic from mobile devices around 450 million impressions from mobile devices in October In the Nordics & UK over 7% of all traffic generated from mobile devices and growing fast 8% 7% 6% 5% 4% 3% 2% 1% 0% Apr-11 Aug-11 Jul-11 Mar-11 Feb-11 Sep-11 May-11 Jun-11 Jan-11 Oct-11

mCommerce starting to become a factor Split based on Number of sales Computers &10.51% Electronics Fashion 16.47% 17.35% Media & Entertainment 15.26% Shopping & Retail Travel 33.61%  ...approx. 35 000 mobile sales (excl. Other music) went through our network in 6.80% October generating sales of around 7 million Euro Other: Health & Beauty, Home & Garden, Telecom & Utilities, Sports & Recreation, etc.

TradeDoubler Network mobiletraffic by device, Oct-11 Other, 2 0% Iphone, 35%Android , 24% Ipad, 21 %

Mobile affiliation - examplesIdentification ofover 1 billion songsper yearOver $100 million indigital musicpurchase

Mobile affiliation - examplesVouchercloudOver 1.7 millionapp downloads

TradeDoubler 2011 - Trends in mobile advertising and mobile commerce

by TradeDoubler Sverige on Nov 16, 2011

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