[WEBINAR] Questions about Trada?
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[WEBINAR] Questions about Trada?

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In our regular weekly webinars, we focus on educational content, but people often have a lot of questions about the Trada Marketplace. ...

In our regular weekly webinars, we focus on educational content, but people often have a lot of questions about the Trada Marketplace.

How does it work? How do our PPC and Facebook experts get paid? Is it really free to use, as an advertiser? What about keyword competition among the crowd? What's up with the minimum budget?

And most importantly, how can Trada really help me?

In this information dense webinar, we give you a tour of the Trada Marketplace and answer all of your questions!

Check out Trada Reviews here: http://www.trada.com/trada-reviews/

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[WEBINAR] Questions about Trada? Presentation Transcript

  • 1. TRADA PRESENTSQuestionsaboutTrada?#TradaQuestions
  • 2. TRADA PRESENTSQuestionsaboutTrada?#TradaQuestions
  • 3. Jordan BenjaminMarketplace Expert @jbenj09 Anna Sawyer, Marketing Manager @annafsawyer trada.com
  • 4. What is Trada?Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 5. Trada is a solution for busy marketers/ business owners to run paid search and Facebook campaigns.Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 6. It is an alternative to working with an agency or using a big, expensive algorithmic platform.Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 7. There are no startup or management fees to use Trada. It costs the same as it would to manage PPC/Facebook in-house.Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 8. Trada is a marketplacewhere a community ofcertified advertisingprofessionals work.
  • 9. As a Trada advertiser,you can have access tothese advertisingexperts. They’ll workon your campaigns onyour behalf.
  • 10. Trada’s experts are certified, and you can see thereal names, personal info and campaignperformance of everyone who works for you.
  • 11. You can even see an expert’s performance on othercampaigns.
  • 12. You can message with your team (they’re called Optimizers) and talk to them at any time.Jordan Benjamin: @jbenj09 Anna Sawyer: @annafsawyer
  • 13. Trada’s Optimizers are verymotivated to do the bestwork for you, becausethey get paid whenthey beat your CPCor CPA goals.(More about this later.)
  • 14. Where would youlike to advertise? trada.com
  • 15. In Trada, you manage allcampaigns acrossplatforms from withinthe proprietaryMarketplace.
  • 16. Benefits of managing multiple platforms? Save time by doing everything in one place.Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 17. Benefits of managing multiple platforms? You won’t need to feel guilty for not advertising on Yahoo/ Bing (when 1/3 of your potential customers are looking for your products there).Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 18. Benefits of managing multiple platforms? You can compare data across platforms and learn more quickly about your customers and message.Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 19. In the TradaMarketplace, all of your data is available to you. trada.com
  • 20. You manage your campaignfrom a high level (approvals andexecutive decisions) and thecommunity of advertisingexperts does all the work ofcampaign buildout and curation. trada.com
  • 21. Here’s how it works.
  • 22. You’re a company who wants to advertise online.Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 23. You work with Trada’s account $1.00 team to determine a target cost for a click and $10.00 a conversion.Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 24. Optimizers apply to join your campaign in multiples and build out the campaigns.Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 25. What does campaign buildout mean? Campaign organization Keyword generation Intelligent hypertargeting Ad group architecture Ad creation Ad copy Bidding Bid pricesJordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 26. Once Optimizers have built out your campaigns, you launch in the Trada Marketplace.Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 27. Trada aggregates all of your Optimizers’ work and sends it to the ad networks, where your ads begin running.Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 28. Data from the search networks is available to you through Trada’s reporting - and it’s available to yourOptimizers, who will use it to fine-tune your campaign.
  • 29. Optimizers will $1.00 work hard to get $0.90 clicks and conversions below your goal prices. $10.00 $9.00Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 30. When they beat $1.00 your goals, they $0.90 keep the $0.10 difference. $10.00 $9.00 $1.00Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 31. Result? Your campaign keeps getting better, and your Optimizers are paid for their good performance.Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 32. The Optimizers keep curating your campaign forever: logging in every day to make small changes and fine- tune your campaign.Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 33. What does campaign curation mean? Refreshing ad creative Ad testingConstantly testing new targeting Negative keyword lists Bid price adjustments Bid management A/B testing ads Ad group restructuringJordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 34. Set and adjust goalsAs an advertiser, you Approve/disapprovehave some ads and keywordsresponsibilities. Maintain a website optimized for conversions (for CPA campaigns) trada.com
  • 35. We make it really easy for you to approvekeywords...
  • 36. ...and to approve the many diverse ads TradaOptimizers create for you.
  • 37. We also help you to understand where yourcampaign needs work and what you can do.
  • 38. Benefits of having multiple experts on your campaigns? Collectively, they have the time to log in every day and optimize correctly.Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 39. Benefits of having multiple experts on your campaigns? Ad creative, keywords, targeting and intuitive testing are best done by a group of people: diversity of thinking.Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 40. How do I know my Optimizers are qualified?Jordan Benjamin: @jbenj09 Anna Sawyer: @annafsawyer
  • 41. Trada takes your campaign success very seriously. So Optimizers must pass a certification exam, and they get progressive access based on performance.Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 42. How do I get the best possible results from Trada?Jordan Benjamin: @jbenj09 Anna Sawyer: @annafsawyer
  • 43. You’ve set your CPA and CPC goals There are two very realistically. strong indicators of success in the Trada Marketplace. You are engaged with your Optimizers.Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 44. It’s just like working with any employees or contractors. Talk to them and set expectations well.Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 45. What’s the deal with the minimum budget?Jordan Benjamin: @jbenj09 Anna Sawyer: @annafsawyer
  • 46. Because the work of the campaign is done by Optimizers who are paid cents at a time for excelling on your campaigns, Trada requires a certain minimum budget to make it worth their time.Matt Hessler: @fasterstill Anna Sawyer: @annafsawyer
  • 47. In addition, the Optimizers need a certain amount of traffic in order to get enough data to optimize and make your campaigns better.Matt Hessler: @fasterstill Anna Sawyer: @annafsawyer
  • 48. What about my existing AdWords campaign?Jordan Benjamin: @jbenj09 Anna Sawyer: @annafsawyer
  • 49. After the Optimizers Trada can use data have built out your from your existing campaign, you will campaign to help set have to pause your goals and to give the AdWords account Optimizers a head and run through start. Trada. We don’t allow them to run in tandem.Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 50. Do multiple Optimizers compete for keywords in my account and drive up click cost?Jordan Benjamin: @jbenj09 Anna Sawyer: @annafsawyer
  • 51. But AdWords and AdCenter are more We do allow more than just keywords than one Optimizer and bid prices. within your campaign The keyword and ad to have the same work in tandem with keyword. ad group structure and landing page quality to determine Quality Score.Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 52. To give your The ad network will campaign the best simply serve the opportunity to take best-optimized advantage of the version. wisdom of the crowd, we allow This incentivizes keyword sharing. Optimizers to do their best work!Jordan Benjamin: @jbenj09 trada.com Anna Sawyer: @annafsawyer
  • 53. Six Essential Ad The Tips Seven Habitsof a Highly Successful Search Marketer Competitive Research: Spying on Your Enemies! Free eBook! PAID SEARCH PRIMER Presented  By  Trada Get it by “Liking” Trada A COMPLETE GUIDE TO PAID SEARCH MARKETING on Facebook. r te at    M Quality Score: at th It Can Make cs or Break ri Bidding et Your Campaign M Strategy: Eyes on the Prize facebook.com/tradamarketplace
  • 54. @jbenj09 @annafsawyer Time for questions! For more information or to schedule a demo, email sfox@trada.com trada.com
  • 55. Jordan or another ofWant more? our awesome Marketplace Experts will walk you throughBook a opportunities on YOUR campaign!TRADA DEMO! Just type I’d like a demo! into the chat box and we’ll set it up for you. trada.com
  • 56. @jbenj09 @annafsawyer Time for questions! For more information or to schedule a demo, email sfox@trada.com trada.com