Boost your Paid Search ROIwith Bing and Yahoo! SearchReach a new audience.Increase conversions.Drive down your CPA.       ...
#Trada4adCenter
Sara Fox                              Marketing Manager                               Lead Nurturing                      ...
Microsoft                  Advertising                  adCenter                  and the                  Search         ...
is for doing Empowers                    Shop Savvy consumers to make           Be Entertained smarter, faster,         ...
#Trada4adCenter
The Help-You-Find-Exactly-What-         You’re-Looking-For Engine Product           Health & Beauty     Auto Shopping ...
Microsoft Advertising adCenterCreate and manage all campaigns on Bing and  Yahoo! Search from one efficient platform. #Tra...
 Reach a new       Why You   audience          Want  Increase          to Use   conversion rate   adCenter  Improve ROI...
Reach a New Audience30% of the U.S. search market uses Yahoo!Search and Bing (including Microsoft andYahoo! Core Search si...
Reach a New Audience                                                                   33% of those                       ...
Increase Conversion RateMany advertisers experience higherCTR & conversion rates with adCenter#Trada4adCenter
Increase Conversion Rate  Trada – Ad Network Budget AdjustmentCampaigns start with 70% Google, 30%   Yahoo!/Bing budget al...
Improve ROI The unique searchers on Microsoft and Yahoo! sites (including Yahoo! Search, Bing, and partners) are likely to...
Improve ROIIn 2011, Yahoo/Bing delivered more revenue  per click and better return on investment14%RPC 9% ROI           ...
Improve ROI     Source: Efficient Frontier – Global Q4 2011Digital Marketing Performance Report January 2012
adCenter Can Help YouMaximize Your Paid Search ROI  Expanded  audience   Higher Conversion    Rate#Trada4adCenter
 Develop Keyword       Microsoft  Lists & Strategies                        Advertising Optimize Keyword      Intelligen...
MAI: Develop Keyword Lists and StrategiesBuild out lists of suggested keywords anddevelop informed keyword strategies base...
MAI:       Optimize Keyword CampaignsLeverage historic and forecasted monthlyquery and content data to optimize yourkeywor...
MAI:         Tailor Your Bidding StrategyTailor your bidding strategy based on pricingdata for keyword-specific metrics su...
Trada                     for                     adCenterTrada helpsoptimize your paidsearch campaign.#Trada4adCenter
 Is a solution for businesses running paid  search campaigns across multiple ad  networks. Provides access to a communit...
Run Campaigns Seamlessly Across      Multiple Ad Networks.#Trada4adCenter
Easily Compare Ad Network        Campaign Performance.#Trada4adCenter
Easily Compare Ad Network        Campaign Performance.#Trada4adCenter
Easily Compare Ad Network        Campaign Performance.#Trada4adCenter
Easily Compare Ad Network        Campaign Performance.#Trada4adCenter
Ad Network Automatic                 Budget Adjustment     Automatic Network               Automatic Network     Budget Ad...
Community of Paid Search ExpertsTrada’s advertising specialists, called Optimizers » Know how to run sophisticated, ROI-fo...
Community of Paid Search Experts#Trada4adCenter
Transparency and Control#Trada4adCenter
Transparency and Control#Trada4adCenter
adCenter ・Expand your audience ・Attract higher quality, higher performing traffic ・Enjoy advertiser-friendly features and ...
TradaManage multiple networkcampaigns from one platform  Automatic network    Diversity and expertise of  budget adjustmen...
Questions?                         John Gagnon                     Matt Hessler                         Senior SEM Manager...
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[WEBINAR] Boost Your Paid Search ROI with Bing and Yahoo! Search

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In this webinar, Trada and Microsoft team up to give you information about key adCenter tools, insights, and best practices that will help you optimize your Bing and Yahoo! Search campaign and improve your paid search ROI.

Whether you’re new to adCenter or would just like to improve your campaign’s performance, learn how to:
• Reach more customers.
• Raise conversion rates.
• Increase your return on advertising spend.

Check out Trada Reviews here: http://www.trada.com/trada-reviews/

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  • Sara will moderate the Q&A, but John & Matt will be answering the questions. 
  • [WEBINAR] Boost Your Paid Search ROI with Bing and Yahoo! Search

    1. 1. Boost your Paid Search ROIwith Bing and Yahoo! SearchReach a new audience.Increase conversions.Drive down your CPA. #Trada4adCenter
    2. 2. #Trada4adCenter
    3. 3. Sara Fox Marketing Manager Lead Nurturing TradaJohn Gagnon Matt HesslerSenior SEM Manager and Director of MarketplaceBing Advertising Evangelist OperationsMicrosoft Trada #Trada4adCenter
    4. 4. Microsoft Advertising adCenter and the Search Alliance#Trada4adCenter
    5. 5. is for doing Empowers  Shop Savvy consumers to make  Be Entertained smarter, faster,  Go Local more informed  Travel Smarter decisions.  Search Socially#Trada4adCenter
    6. 6. #Trada4adCenter
    7. 7. The Help-You-Find-Exactly-What- You’re-Looking-For Engine Product  Health & Beauty  Auto Shopping  Education  Finance Travel  Computer & Internet  Jobs …and many more #Trada4adCenter
    8. 8. Microsoft Advertising adCenterCreate and manage all campaigns on Bing and Yahoo! Search from one efficient platform. #Trada4adCenter
    9. 9.  Reach a new Why You audience Want  Increase to Use conversion rate adCenter  Improve ROI#Trada4adCenter
    10. 10. Reach a New Audience30% of the U.S. search market uses Yahoo!Search and Bing (including Microsoft andYahoo! Core Search sites) – that’s 162 million unique searchers!#Trada4adCenter Source: comScore Core Search (custom) January 2012
    11. 11. Reach a New Audience 33% of those 162 million unique searchers do not use Google  54 million unique searchers in the U.S. who you can only reach with search ads through Microsoft Advertising adCenter#Trada4adCenter Source: comScore Core Search (custom) January 2012
    12. 12. Increase Conversion RateMany advertisers experience higherCTR & conversion rates with adCenter#Trada4adCenter
    13. 13. Increase Conversion Rate Trada – Ad Network Budget AdjustmentCampaigns start with 70% Google, 30% Yahoo!/Bing budget allocation.» 43% of campaigns had greater budget allocated to adCenter» Increased adCenter spend avg. = 8%» Increased AdWords spend avg. = 3.5%
    14. 14. Improve ROI The unique searchers on Microsoft and Yahoo! sites (including Yahoo! Search, Bing, and partners) are likely to:  Spend 6% more than Google searchers in the U.S.  Spend 23% more than the average searcher.#Trada4adCenter Source: comScore Core Search (custom) January 2012
    15. 15. Improve ROIIn 2011, Yahoo/Bing delivered more revenue per click and better return on investment14%RPC 9% ROI Source: Efficient Frontier – Global Q4 2011#Trada4adCenter Digital Marketing Performance Report January 2012
    16. 16. Improve ROI Source: Efficient Frontier – Global Q4 2011Digital Marketing Performance Report January 2012
    17. 17. adCenter Can Help YouMaximize Your Paid Search ROI Expanded audience Higher Conversion Rate#Trada4adCenter
    18. 18.  Develop Keyword Microsoft Lists & Strategies Advertising Optimize Keyword Intelligence Campaigns Tailor Your Bidding Strategy Evaluate Campaign Performance#Trada4adCenter
    19. 19. MAI: Develop Keyword Lists and StrategiesBuild out lists of suggested keywords anddevelop informed keyword strategies based onactual Bing and MSN query data, including: » relevance » volume » cost history » demographic » geographic#Trada4adCenter
    20. 20. MAI: Optimize Keyword CampaignsLeverage historic and forecasted monthlyquery and content data to optimize yourkeyword campaigns based on what potentialcustomers are actually doing.#Trada4adCenter
    21. 21. MAI: Tailor Your Bidding StrategyTailor your bidding strategy based on pricingdata for keyword-specific metrics such asclicks, impressions, position, click-through rateand cost per click.#Trada4adCenter
    22. 22. Trada for adCenterTrada helpsoptimize your paidsearch campaign.#Trada4adCenter
    23. 23.  Is a solution for businesses running paid search campaigns across multiple ad networks. Provides access to a community of thousands of certified paid search experts. Saves you time while maintaining complete visibility into and control over your campaigns. #Trada4adCenter
    24. 24. Run Campaigns Seamlessly Across Multiple Ad Networks.#Trada4adCenter
    25. 25. Easily Compare Ad Network Campaign Performance.#Trada4adCenter
    26. 26. Easily Compare Ad Network Campaign Performance.#Trada4adCenter
    27. 27. Easily Compare Ad Network Campaign Performance.#Trada4adCenter
    28. 28. Easily Compare Ad Network Campaign Performance.#Trada4adCenter
    29. 29. Ad Network Automatic Budget Adjustment Automatic Network Automatic Network Budget Adjustment Budget Adjustment » Maximize ad spend based on performance. » Improve overall campaign conversions and conversion rate.#Trada4adCenter
    30. 30. Community of Paid Search ExpertsTrada’s advertising specialists, called Optimizers » Know how to run sophisticated, ROI-focused campaigns on adCenter and AdWords. » Use the side-by-side view of adCenter & AdWords campaign performance to compare, adjust, etc. » Are paid based on performance and therefore directly incentivized to get high-quality clicks and low-cost conversions for you. #Trada4adCenter
    31. 31. Community of Paid Search Experts#Trada4adCenter
    32. 32. Transparency and Control#Trada4adCenter
    33. 33. Transparency and Control#Trada4adCenter
    34. 34. adCenter ・Expand your audience ・Attract higher quality, higher performing traffic ・Enjoy advertiser-friendly features and enhancements#Trada4adCenter
    35. 35. TradaManage multiple networkcampaigns from one platform Automatic network Diversity and expertise of budget adjustment online advertising experts#Trada4adCenter
    36. 36. Questions? John Gagnon Matt Hessler Senior SEM Manager and Director of Marketplace Bing Advertising Evangelist Operations Microsoft Trada @jmgagnon @fasterstillFor more information or to schedule a demo of the Trada Marketplace, email sfox@trada.com or visit www.trada.com/learn-more. Sara Fox Marketing Manager Lead Nurturing Trada @Trada @snowfox78 #Trada4adCenter
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