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TRADA PRESENTSThe Marketing Department of theFuture: Crowdsourcing Video forSMBs
$25#SMBCrowdsourcing                          trada.com
Fergus Dyer-Smith                          Co-Founder, CEO                          Wooshii.com                          @...
Peter LaMotte,                      President,                      GeniusRocket.com                      @peterlamottePet...
Anna Sawyer,                      Marketing Manager,                      Trada.com                      @annafsawyerAnna ...
Video: it’s the best marketing  strategy you’re not using.
Definition of terms:                                                     Crowdsourcing:                                    ...
Lower cost               Wide              range of               talent  Diversity     of                    Fast  thinki...
What companies                               should use video as                                  part of their           ...
What type of                               marketing video will                                get me the best            ...
How much does it                                cost, compared to                                hiring in-house or       ...
How do I ensure that                               I get exactly what I                                      want?Fergus D...
What can I do with                              my content now that                              it’s created, to get the ...
How do I measure                                results from video                                    marketing?Fergus Dye...
WEDNESDAY, OCT 26, 12:15PM EASTERN  Want Conversions? Build the    Ultimate Lead Form!Internet marketing superstar Brad Ge...
QUESTIONS!                                                               Want more info?                                  ...
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Right Brains on Demand: Crowdsourcing Video

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Online video: it’s the most effective marketing tool you’re not using. But it’s attainable when you use crowdsourcing!
Video Jedis Peter LaMotte from GeniusRocket and Fergus Dyer-Smith from Wooshii will answer your burning questions about creating video in today’s digital landscape:
- Should I have a video strategy?
- What content will get me measurable results?
- How much will it cost? (Answer: with crowdsourcing, much less!)
- How can I maintain control over the project and the distribution?
Then, video padawan Anna Sawyer from Trada will discuss how to use your video once it’s been created: how to get the most out of your investment.

Check out Trada Reviews here: http://www.trada.com/trada-reviews/

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Transcript of "Right Brains on Demand: Crowdsourcing Video"

  1. 1. TRADA PRESENTSThe Marketing Department of theFuture: Crowdsourcing Video forSMBs
  2. 2. $25#SMBCrowdsourcing trada.com
  3. 3. Fergus Dyer-Smith Co-Founder, CEO Wooshii.com @fergusdyersmithBy 2004 Fergus had spent several years building the UK’s leading student tour operator and Europe’slargest Winter music festival and decided to swap his snowboard for a surfboard in South West Portugal.A bizarre place to then co-found a start-up like Wooshii!Wooshii is an on-line marketplace for video professionals servicing small businesses with videos for theirwebsites. trada.comFergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
  4. 4. Peter LaMotte, President, GeniusRocket.com @peterlamottePeter LaMotte is President of GeniusRocket, a creative agency based in Washington DC. First hired byGeniusRocket to run their marketing department, Peter eventually became President of the companyat which point he changed the business model from a crowdsourcing company running video anddesign contests, to a creative agency powered by the creativity of vetted professional community.Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
  5. 5. Anna Sawyer, Marketing Manager, Trada.com @annafsawyerAnna Sawyer is the marketing manager, content queen and auteur for Trada, the world’s firstcrowdsourced online advertising marketplace. Why is she on this webinar? Well, Anna comprises theentirety of Trada’s video production team: she conceptualizes, writes, shoots and edits all Tradamarketing videos, and she uses YouTube Promoted Videos to spread the word about Trada.When Anna’s not producing episodes of MasterPPC Theater, she likes to ride bikes and run the BadArt Museum Boulder.Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
  6. 6. Video: it’s the best marketing strategy you’re not using.
  7. 7. Definition of terms: Crowdsourcing: the process of handing tasks traditionally performed by one person to a crowd of peopleFergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
  8. 8. Lower cost Wide range of talent Diversity of Fast thinking results Simplified hiring
  9. 9. What companies should use video as part of their marketing strategy?Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
  10. 10. What type of marketing video will get me the best results?Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
  11. 11. How much does it cost, compared to hiring in-house or traditional agency outsourcing?Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
  12. 12. How do I ensure that I get exactly what I want?Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
  13. 13. What can I do with my content now that it’s created, to get the most out of my investment?Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
  14. 14. How do I measure results from video marketing?Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
  15. 15. WEDNESDAY, OCT 26, 12:15PM EASTERN Want Conversions? Build the Ultimate Lead Form!Internet marketing superstar Brad Geddes has seen it all! Inthis free webinar, Brad will join Trada and show youessential steps for building a lead form that converts.Brad is the author of Advanced Google AdWords and is oneof only two Google-approved AdWords Seminar Leaders. Type SIGN ME UP! into your chat box to be registered
  16. 16. QUESTIONS! Want more info? dranda@trada.com Peter LaMotte, Fergus Dyer-Smith President, Co-Founder, CEO GeniusRocket.com Wooshii.com Anna Sawyer, Marketing Manager, Trada.comFergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
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