Psychology of Landing PagesTrada Paid Search
Blueprint of a Tweet                #LANDINGPAGEPSYCH
Meet Your Landing PagePsychologists     Brandon Hess      Elaine Ellis     Account Manager   Marketing Manager
HEADLINE   IMAGE                  CLIENT CALL TO ACTION                  LOGOS    VALUE PROPOSITION   TESTIMONIALBlueprint...
Credibilit          Value                     yUrgency                        Trust
URGENCY
URGENCY    Limited                 Free     Time               Shipping     Offers                Limited  Countdowns     ...
Urgency
Urgency
VALUE
Value     Free        Discounts/    Content       Savings                    Free   Free Trials   Consultation
Value
Value
CREDIBILITY
CREDIBILITY                 Social  Testimonials                 Proof  Client Logos   Awards
Credibilit   y
Value  Credibility
TRUST
Trust   Memberships   Verification   Media Logos     Design
Trust                      Trust        Credibility
PSYCHOLOGYOF COLOR
Photo Courtesy of KissMetrics
More Psych 101
The Psychology of TimePhoto Courtesy of KissMetrics
PSYCHOLOGY OFWRITINGYou benefitNOT: People can benefitYou’ll have teeth that are three shades whiterNOT: Crest Whitestrips...
Landing PagesThat Need Help
Landing Page Solutions
Here’s where we take twominutes to tell you that Tradacan run your SEM campaign  for you and optimize for       Quality Sc...
Trada has a large, global crowd of certifiedpaid search experts who do SEM for you.                                        ...
Multiple experts workon your campaign at   the same time.       You get: Diversity of thinkingConstant optimizationMultipl...
and they already know how to   maintain Quality Score!                               trada.com
Time for questions!For more information or to schedule a demo, email               elaine@trada.com                       ...
Psychology of a Landing Page
Psychology of a Landing Page
Psychology of a Landing Page
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Psychology of a Landing Page

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  • Psychology of a Landing Page

    1. 1. Psychology of Landing PagesTrada Paid Search
    2. 2. Blueprint of a Tweet #LANDINGPAGEPSYCH
    3. 3. Meet Your Landing PagePsychologists Brandon Hess Elaine Ellis Account Manager Marketing Manager
    4. 4. HEADLINE IMAGE CLIENT CALL TO ACTION LOGOS VALUE PROPOSITION TESTIMONIALBlueprint of aLanding Page
    5. 5. Credibilit Value yUrgency Trust
    6. 6. URGENCY
    7. 7. URGENCY Limited Free Time Shipping Offers Limited Countdowns Quantities
    8. 8. Urgency
    9. 9. Urgency
    10. 10. VALUE
    11. 11. Value Free Discounts/ Content Savings Free Free Trials Consultation
    12. 12. Value
    13. 13. Value
    14. 14. CREDIBILITY
    15. 15. CREDIBILITY Social Testimonials Proof Client Logos Awards
    16. 16. Credibilit y
    17. 17. Value Credibility
    18. 18. TRUST
    19. 19. Trust Memberships Verification Media Logos Design
    20. 20. Trust Trust Credibility
    21. 21. PSYCHOLOGYOF COLOR
    22. 22. Photo Courtesy of KissMetrics
    23. 23. More Psych 101
    24. 24. The Psychology of TimePhoto Courtesy of KissMetrics
    25. 25. PSYCHOLOGY OFWRITINGYou benefitNOT: People can benefitYou’ll have teeth that are three shades whiterNOT: Crest Whitestrips can increase teeththree shades whiter
    26. 26. Landing PagesThat Need Help
    27. 27. Landing Page Solutions
    28. 28. Here’s where we take twominutes to tell you that Tradacan run your SEM campaign for you and optimize for Quality Score...... and it doesn’t cost any more than if you were to do search marketing yourself. trada.com
    29. 29. Trada has a large, global crowd of certifiedpaid search experts who do SEM for you. trada.com
    30. 30. Multiple experts workon your campaign at the same time. You get: Diversity of thinkingConstant optimizationMultiple ad networks trada.com
    31. 31. and they already know how to maintain Quality Score! trada.com
    32. 32. Time for questions!For more information or to schedule a demo, email elaine@trada.com trada.com
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