Psychology of a Landing Page

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Transcript

  • 1. Psychology of Landing PagesTrada Paid Search
  • 2. Blueprint of a Tweet #LANDINGPAGEPSYCH
  • 3. Meet Your Landing PagePsychologists Brandon Hess Elaine Ellis Account Manager Marketing Manager
  • 4. HEADLINE IMAGE CLIENT CALL TO ACTION LOGOS VALUE PROPOSITION TESTIMONIALBlueprint of aLanding Page
  • 5. Credibilit Value yUrgency Trust
  • 6. URGENCY
  • 7. URGENCY Limited Free Time Shipping Offers Limited Countdowns Quantities
  • 8. Urgency
  • 9. Urgency
  • 10. VALUE
  • 11. Value Free Discounts/ Content Savings Free Free Trials Consultation
  • 12. Value
  • 13. Value
  • 14. CREDIBILITY
  • 15. CREDIBILITY Social Testimonials Proof Client Logos Awards
  • 16. Credibilit y
  • 17. Value Credibility
  • 18. TRUST
  • 19. Trust Memberships Verification Media Logos Design
  • 20. Trust Trust Credibility
  • 21. PSYCHOLOGYOF COLOR
  • 22. Photo Courtesy of KissMetrics
  • 23. More Psych 101
  • 24. The Psychology of TimePhoto Courtesy of KissMetrics
  • 25. PSYCHOLOGY OFWRITINGYou benefitNOT: People can benefitYou’ll have teeth that are three shades whiterNOT: Crest Whitestrips can increase teeththree shades whiter
  • 26. Landing PagesThat Need Help
  • 27. Landing Page Solutions
  • 28. Here’s where we take twominutes to tell you that Tradacan run your SEM campaign for you and optimize for Quality Score...... and it doesn’t cost any more than if you were to do search marketing yourself. trada.com
  • 29. Trada has a large, global crowd of certifiedpaid search experts who do SEM for you. trada.com
  • 30. Multiple experts workon your campaign at the same time. You get: Diversity of thinkingConstant optimizationMultiple ad networks trada.com
  • 31. and they already know how to maintain Quality Score! trada.com
  • 32. Time for questions!For more information or to schedule a demo, email elaine@trada.com trada.com