PPC Landing Page Makeover Secrets: Simple Changes Will Increase ROI

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Are you searching for ways to increase lead and customer conversion rates—and reduce customer acquisition costs? During this free webinar, you'll learn best practices for building integrated PPC and …

Are you searching for ways to increase lead and customer conversion rates—and reduce customer acquisition costs? During this free webinar, you'll learn best practices for building integrated PPC and landing page campaigns. Ideal for marketing and eCommerce managers, directors and digital marketing professionals.

Join PPC veteran Matt Hessler, Director of Account Management at Trada and landing page expert Carlos del Rio, Director of Conversion Analysis & Digital Strategy at Unbounce as they share industry secrets and essential practices for optimizing landing pages to increase your PPC ROI. You'll learn:
How to architect a profitable PPC campaign by working backwards between landing pages and ads
Ways to optimize conversion, including five essential design and copy elements guaranteed to increase conversion rates
How to beat the competitors by using PPC testing to differentiate yourself and snag their customers

Check out Trada Reviews here: http://www.trada.com/trada-reviews/

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Transcript

  • 1. TRADA’S SUMMER WEBINAR SERIES PPC Landing Page Makeover SecretsSimple changes, big results!
  • 2. PPC Landing Page Makeover Secrets @Trada | @unbounce Meet Your Speakers Carlos Director of Conversion Analysis and Digital Strategy, Unbounce AdWords Qualified Individual Author @inflatemouseCOMPANIES WORKED WITH: @Trada
  • 3. PPC Landing Page Makeover Secrets @Trada | @unbounce Meet Your Speakers Matt Hessler Director of Account Management, Trada 10 years of PPC and SEO Landing Page Enthusiast @fasterstillCOMPANIES WORKED WITH: @Trada
  • 4. PPC Landing Page Makeover Secrets @Trada | @unbounce Meet Your Speakers Anna Sawyer Marketer, Trada AdWords Qualified, Landing Page Lover Paid Search Educator @annafsawyerCOMPANIES WORKED WITH: @Trada
  • 5. PPC Landing Page Makeover Secrets @Trada | @unbounce#PPCLandingPagesUse thehashtag todayand win a cool$25. @Trada
  • 6. PPC Landing Page Makeover Secrets @Trada | @unbounceGood landingpages:Drive down yourPPC click costs byincreasing yourQuality Score. @Trada
  • 7. PPC Landing Page Makeover Secrets @Trada | @unbounceGood landingpages:Increaseconversions bycreating anenvironment thatmakes it easy anddesirable to @Trada
  • 8. PPC Landing Page Makeover Secrets @Trada | @unbounceThe 5 EssentialElements of aWinning LandingPage, according @Trada
  • 9. PPC Landing Page Makeover Secrets @Trada | @unbounce★Headline with CTA★Demonstration★Value★Support★Action @Trada
  • 10. PPC Landing Page Makeover Secrets @Trada | @unbounce ★Headline with CTAWhat Buy Xena Warrior PrincessALL Chakram Wow! The freegood shipping got here in two days!landing - Happy ★Support McCustomer ★Demonstration ★Value ★Action @Trada
  • 11. PPC Landing PageMakeover Secrets Orig @Trada | @unbounce in al Good: ★Clean color choices ★Good use of phone number ★Address in the footer @Trada
  • 12. PPC Landing PageMakeover Secrets Te st @Trada | @unbounce Test: ★Match your messaging ★Dont ask for unnecessary information ★Test: Start Your Appraisal as the Call to Action ★Stay consistent in your approach - this @Trada
  • 13. PPC Landing PageMakeover Secrets orig in @Trada | @unbounce al Good: ★Attractive design ★Professional photography Test: ★This is wide open ★What is most important? @Trada
  • 14. OPPC Landing Page rig in Makeover Secrets al @Trada | @unbounce Good: ★Character logo ★Pictures address emotion ★Simple request form @Trada
  • 15. PPC Landing Page Makeover Secrets @Trada | @unbouncete st Test: ★Light background ★Simple description of the brace types ★Ask for the dogs name ★Get rid of the logo repetition ★Get rid of the check boxes @Trada
  • 16. PPC Landing Page raMakeover Secrets di ca @Trada | @unbounce l Test: ★Light background ★Simple description of the brace types ★Ask for the dogs name ★Get rid of the logo repetition ★Get rid of the check boxes @Trada
  • 17. PPC Landing Page Makeover Secrets Good: | @unbounce @Trada ★Lots of Testimonialsor ★Uses Video ig in ★Prominent Guarantee al Test: ★Dont auto-start video ★Match the testimonial style ★Download vs. order in the buttons ★A little bit less of everything @Trada
  • 18. PPC Landing Page Makeover Secrets @Trada | @unbounceQuality ScoreIn PPC, landingpage quality(relevance) plays arole. @Trada
  • 19. PPC Landing Page Makeover Secrets @Trada | @unbounceIn paid search,thoughtful workpays off. SMART WORKThe price you pay DRIVES DOWNis directly COSTS.(inversely)correlated tosmart campaign @Trada
  • 20. PPC Landing Page Makeover Secrets @Trada | @unbounceThis is becauseQuality Scoreaffects price.Quality Score: amysterious cocktail offactors that includesCTR, keyword-to-adrelevance, and @Tradalanding page
  • 21. PPC Landing Page Makeover Secrets @Trada | @unbounceCampaignarchitecture forhigh QualitySmall,thematically-relevant adgroups. @Trada
  • 22. PPC Landing Page Makeover Secrets @Trada | @unbounceCampaignarchitecture forhigh QualityRelevant ads withcompellinglanguage/CTAs. @Trada
  • 23. PPC Landing Page Makeover Secrets @Trada | @unbounceCampaignarchitecture forhigh QualityLanding pageswith keywordrelevance to adgroups and ads. @Trada
  • 24. PPC Landing Page Makeover Secrets @Trada | @unbounceThe only elementthat lives outsideof your PPCdashboard.Landing pageswith keywordrelevance to adgroups and ads. @Trada
  • 25. PPC Landing Page Makeover Secrets @Trada | @unbounceWork backwards:Align landing pagecopy with yourPPC campaigns’keywords and ads. @Trada
  • 26. PPC Landing PageMakeover Secrets @Trada | @unbounceJump Start eBook SalesSell your eBook in LessThan 60 Days. Guaranteed!realmarketingworks.com/ebook @Trada
  • 27. PPC Landing PageMakeover Secrets @Trada | @unbounceDog Knee BraceCustom Made Brace forYour Dog in Just 8 Days.aceorthosolutions.com/kneebrace @Trada
  • 28. PPC Landing Page Makeover Secrets @Trada | @unbounceTest using PPCTest campaignlanguage andoffers right in yourPPC campaign, anduse what you learnto beat yourcompetitors! @Trada
  • 29. PPC Landing Page Makeover Secrets @Trada | @unbounceAryn K Dresses Aryn K DressesOfficial Retailer for Aryn K. Official Retailer for Aryn K.All Styles, Free Shipping! 30% Off Your Order. Shop Now!shophorseshoe.com/arynk shophorseshoe.com/arynk @Trada
  • 30. PPC Landing Page Makeover Secrets @Trada | @unbounce Buy This Fabulous Appollonious Dress! Great Quality and Service! - Happy McCustomerAryn K DressesOfficial Retailer for Aryn K.All Styles, Free Shipping!shophorseshoe.com/arynk @Trada
  • 31. PPC Landing Page Makeover Secrets @Trada | @unbounceRemember!Landing pagedesign andcontent affect bothyour Quality Score(and thus clickcost) and yourconversion rate. @Trada
  • 32. PPC Landing Page Makeover Secrets @Trada | @unbounceFinal ThoughtsThink like acustomerMake it really easyto convertRelevance matters @Trada
  • 33. PPC Landing PageMakeover Secrets @Trada | @unbounce @Trada
  • 34. PPC Landing Page Makeover Secrets @Trada | @unbounceTrada can help with paidsearch. Marketplace is a communityThe Tradaof highly specialized PPC experts. When you join Trada, we assign experts to work for you. They do the work of paid search advertising while you maintain complete control. @Trada
  • 35. PPC Landing Page Makeover Secrets @Trada | @unbounceMultiple experts work on yourcampaign at the same time.Trada’s Optimizer Communityhas experienced paid search TRADA YOUexperts who compete to beat OPTIMIZERSyour goals. They build andmanage your campaigns Research Save timeprofitably for you. keywords Get a better ROI Write ad copy Maintain control of your brand Bid competitively and message Generate keywords Design ad groups Test & optimize @Trada
  • 36. PPC Landing Page Makeover Secrets @Trada | @unbounceTradaCustomer:ProPricer“My mood inside the Trada dashboard is alwayssmiling. It all just fits – the quality service,technology and account management. And I lovethat we’ve built a long-standing, mutuallybeneficial relationship.”Denni Griffith, VP of Marketing, ProPricer @Trada
  • 37. PPC Landing Page Makeover Secrets @Trada | @unbounceType “I’d like ademo!”into the chat box.Live demo,20 minutesPersonalizedcampaign assessmentAsk questions,get solutions @Trada
  • 38. PPC Landing Page ? Makeover Secrets @Trada | @unbounce After the webinar, check your email for this free guide, PPC Landing Pages: Essential @inflatemouse Strategies for Conversions and Relevance@fasterstill @annafsawyer @Trada