TRADA PRESENTS      The Marketing Department of the      Future: Gamification, Crowd and      Community Management for SMB ...
$25      #SMBCrowdsourcing                                  trada.comThursday, October 6, 2011
Bryan Estes,                            Director of Biz Dev                            BigDoor.com                        ...
Niel Robertson                            CEO, Trada.com                            @nielr1 Niel Robertson came to Colorad...
You’re a                            marketer.Thursday, October 6, 2011
How would you like     affordable help with:       - copywriting       - editing       - PPC       - design       - SEO   ...
Definition of terms:                                        Crowdsourcing:                                    the process o...
Definition of terms:                                          Gamification:                                       the use of...
What do these have to do with each other?           Niel Robertson:@nielr1                    Bryan Estes:@bestes206Thursd...
As a small business                                    marketer,                                    crowdsourcing can     ...
You can easily find the                                    right people to hand                                    tasks of...
Lower                    cost                                         Wide                                        range of...
In order to get the                                    most out of your                                    crowd, you shou...
Niel uses game      mechanics to engage      the crowd at Trada.           Niel Robertson:@nielr1   Bryan Estes:@bestes206...
Niel Robertson:@nielr1   Bryan Estes:@bestes206Thursday, October 6, 2011
You can also use                                    gamification to drive                                    customer engag...
Think of your visitors                                    like your crowd: they                                    can be ...
Bryan makes      gamification available      to small business      marketers to drive      customer engagement      throug...
Users who participate in our loyalty      program are      3X more likely to return                                       ...
Is money the only                               effective way to                            motivate my crowd?           N...
What level of                            anonymity should the                                crowd have?           Niel Ro...
Gamification works                             best when there is                             already an engaged           ...
Should a game have                               only positive                              reinforcement?           Niel ...
What expectations                            should I have about                            how many people in            ...
THURSDAY, OCT 13, 12:15PM EASTERN                             Crowdsourcing Content and                             Distri...
THURSDAY, OCT 20, 12:15PM EASTERN                              Right Brains On Demand:                                Crow...
QUESTIONS!                                             Want more info?                                                    ...
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Increase Revenue with Gamification: Crowd and Community Management for SMB Marketers

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If you have customers, you have a crowd. Let us show you how to engage them!

In this free webinar, game mechanics expert Bryan Estes from BigDoor and crowdsourcing expert Niel Robertson from Trada will share:

essential practices for driving engagement on your website and beyond
strategies for managing a crowd of workers to meet your goals
Simple changes in the way you think about your customers can increase revenue and encourage repeat business. And you should be using crowdsourcing tools to scale your business and complete tasks - we'll share practical steps you can take to manage a crowd of virtual workers to perform to your goals.

Check out Trada Reviews here: http://www.trada.com/trada-reviews/

Published in: Education, Business, Technology
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Increase Revenue with Gamification: Crowd and Community Management for SMB Marketers

  1. 1. TRADA PRESENTS The Marketing Department of the Future: Gamification, Crowd and Community Management for SMB MarketersThursday, October 6, 2011
  2. 2. $25 #SMBCrowdsourcing trada.comThursday, October 6, 2011
  3. 3. Bryan Estes, Director of Biz Dev BigDoor.com @bestes206 Bryan Estes is Director of Business Development and Implementation Specialist for BigDoor, a company dedicated to making the online world more rewarding by providing gamification technology to non-gaming websites. Bryan works closely with BigDoor’s partners to get them up to speed and running quickly with gamification. Niel Robertson:@nielr1 Bryan Estes:@bestes206 trada.comThursday, October 6, 2011
  4. 4. Niel Robertson CEO, Trada.com @nielr1 Niel Robertson came to Colorado from Boston in 1998 to find out more about “this state he was always flying over”. To his surprise, he liked it and started building companies. Along the way he built two software companies, opened (and closed) a couple of restaurants, and learned how to love Fleece and Flip Flops. Currently, he is the founder and CEO of Trada, the world’s first and only crowdsourced paid search marketplace. Niel Robertson:@nielr1 Bryan Estes:@bestes206Thursday, October 6, 2011
  5. 5. You’re a marketer.Thursday, October 6, 2011
  6. 6. How would you like affordable help with: - copywriting - editing - PPC - design - SEO - video - translation - microtasks ...and you don’t have to hire anyone?Thursday, October 6, 2011
  7. 7. Definition of terms: Crowdsourcing: the process of handing tasks traditionally performed by one person to a crowd of people Niel Robertson:@nielr1 Bryan Estes:@bestes206Thursday, October 6, 2011
  8. 8. Definition of terms: Gamification: the use of game design techniques and mechanics to solve problems and engage audiences Niel Robertson:@nielr1 Bryan Estes:@bestes206Thursday, October 6, 2011
  9. 9. What do these have to do with each other? Niel Robertson:@nielr1 Bryan Estes:@bestes206Thursday, October 6, 2011
  10. 10. As a small business marketer, crowdsourcing can help you immensely. Niel Robertson:@nielr1 Bryan Estes:@bestes206Thursday, October 6, 2011
  11. 11. You can easily find the right people to hand tasks off to, manage them, and get results quickly. Niel Robertson:@nielr1 Bryan Estes:@bestes206Thursday, October 6, 2011
  12. 12. Lower cost Wide range of talent Diversity of Fast thinking results Simplified hiringThursday, October 6, 2011
  13. 13. In order to get the most out of your crowd, you should understand game theory. Most crowdsourcing platforms have this as part of their engagement system. Niel Robertson:@nielr1 Bryan Estes:@bestes206Thursday, October 6, 2011
  14. 14. Niel uses game mechanics to engage the crowd at Trada. Niel Robertson:@nielr1 Bryan Estes:@bestes206Thursday, October 6, 2011
  15. 15. Niel Robertson:@nielr1 Bryan Estes:@bestes206Thursday, October 6, 2011
  16. 16. You can also use gamification to drive customer engagement on your website. Niel Robertson:@nielr1 Bryan Estes:@bestes206Thursday, October 6, 2011
  17. 17. Think of your visitors like your crowd: they can be engaged and incentivized in the same way. Niel Robertson:@nielr1 Bryan Estes:@bestes206Thursday, October 6, 2011
  18. 18. Bryan makes gamification available to small business marketers to drive customer engagement through the use of game mechanics. Niel Robertson:@nielr1 Bryan Estes:@bestes206Thursday, October 6, 2011
  19. 19. Users who participate in our loyalty program are 3X more likely to return When a site implements to the site than those not in the with BigDoor, their overall loyalty program. site engagement increases by 30%. LTY E A NG Y LO ENUE FO REV AG R O NS UR (This is what BigDoor EA EMENT THIS M PARTNERS! does.) ALL VI RA LIT Y Due to our innovative referral BigDoor’s reward program results in a 200% increase in sharing. mechanism, users who clicked on shared links are 7X more likely to register on the site.Thursday, October 6, 2011
  20. 20. Is money the only effective way to motivate my crowd? Niel Robertson:@nielr1 Bryan Estes:@bestes206Thursday, October 6, 2011
  21. 21. What level of anonymity should the crowd have? Niel Robertson:@nielr1 Bryan Estes:@bestes206Thursday, October 6, 2011
  22. 22. Gamification works best when there is already an engaged community. How do I build that engaged community? Niel Robertson:@nielr1 Bryan Estes:@bestes206Thursday, October 6, 2011
  23. 23. Should a game have only positive reinforcement? Niel Robertson:@nielr1 Bryan Estes:@bestes206Thursday, October 6, 2011
  24. 24. What expectations should I have about how many people in my crowd will actually do work? Niel Robertson:@nielr1 Bryan Estes:@bestes206Thursday, October 6, 2011
  25. 25. THURSDAY, OCT 13, 12:15PM EASTERN Crowdsourcing Content and Distributing Across Channels SMBs and larger companies struggle with creating enough/the right content, and with managing and amplifying it across channels. Crowdsourcing content engine Serv.io and on-demand microtask firm CrowdFlower will share strategies for managing crowd-created content, maximizing ROI, and how to amplify your content to get the most value. Mark Chatow Lukas Biewald, VP of Marketing Chairman/Co-founder, Servio.com CrowdFlower.comThursday, October 6, 2011
  26. 26. THURSDAY, OCT 20, 12:15PM EASTERN Right Brains On Demand: Crowdsourcing Video Putting together effective web videos to market brands and products is a challenge for SMB marketing teams - but the payoff is huge. Genius Rocket and Wooshii have both applied the crowdsourcing approach to video content creation: offering accessible, manageable video to SMBs. Theyll weigh in on which companies should have a marketing video strategy, what type of content gets results, and how to successfully use crowdsourcing to get what you want out of video marketing - without the crippling cost of a creative agency or in-house video team. Fergus Dyer-Smith Peter LaMotte, Co-Founder, CEO President, Wooshii.com GeniusRocket.com Anna Sawyer, Marketing Manager, Trada.comThursday, October 6, 2011
  27. 27. QUESTIONS! Want more info? dranda@trada.com Bryan Estes, Niel Robertson Director of Biz Dev Founder and CEO, BigDoor.com Trada.com @bestes206 @nielr1Thursday, October 6, 2011
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