Featuring Google: Quality Score 2013
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Featuring Google: Quality Score 2013

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In this webinar, Trada has partnered with the Google Adwords team to answer your questions about how Quality Score really works in 2013. ...

In this webinar, Trada has partnered with the Google Adwords team to answer your questions about how Quality Score really works in 2013.

Mobile - How will mobile-optimized sites affect Quality Score, and how should I structure my mobile campaigns?

Social - In 2013, social efforts affect everything. How can I leverage this to improve Quality Score?

Ad Extensions - How they affect CTR and overall Quality Score.

Landing pages - Content is king in 2013. How to choose your words carefully and optimize landing pages for Quality Score, SEO and conversion.

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Featuring Google: Quality Score 2013 Featuring Google: Quality Score 2013 Presentation Transcript

  • FeaturingGoogle:Quality Scorefor 2013HOW DOES QUALITY SCORE REALLYWORK IN 2013?
  • Featuring Google: Quality Score for 2013 Meet Your Speakers Samir Janveja @sjanveja Strategic Partner Manager
  • Featuring Google: Quality Score for 2013 Meet Your Speakers Matt Hessler Director of Account Management, Trada 13 years of PPC and SEO @fasterstill
  • Featuring Google: Quality Score for 2013 Meet Your Speakers Anna Sawyer Head of Content, Trada AdWords Qualified, AdCenter Enthusiastic Digital Marketing Educator @annafsawyer
  • Featuring Google: Quality Score for 2013 #QualityScore2013 Use the hashtag today and win $25.
  • Featuring Google: Quality Score for 2013 Your questions, answered. Topics covered in this webinar started with YOUR questions. Please keep asking them!
  • Featuring Google: Quality Score for 2013 High Quality Score = better performance In general, a high Quality Score means a better CPC price and higher ad position.
  • Featuring Google: Quality Score for 2013 CTR Relevance Ad creative/ keyword matchup Published Quality Historical CTR of Score factors display URL Landing page quality
  • Featuring Google: Quality Score for 2013 Relevance factors Account history The historical CTR of the display URLs in CTR of all the ads and the ad group keywords in your account Relevance of a keyword, the ads in its Accounts ad group, the ad’s text performance in the geographical region Relevance of a where the ad will be keyword and ad to the shown search query
  • Featuring Google: Quality Score for 2013 Landing page factors Landing page quality The only factor of your is used as a penalty landing page that can only. You don’t “get impact your quality points” or boost your score is the load time. Quality Score by having a great landing Landing page page. aesthetics are not a factor. It is meant to police serious offenders, like phishing sites, doorway pages, pages of just ads, etc.
  • Featuring Google: Quality Score for 2013 Notes about match type: Match type DOES NOT affect Quality Score or First Page Bid. Match Type DOES affect Ranking and actual CPC.
  • Featuring Google: Quality Score for 2013 ore Sc lity ua gQ FixinDelete “bad” Restructure Increase bid Build newkeywords ad groups, prices landingand ads move poorly- (temporarily pages with performing or more keywords to permanently) relevant new ad content groups
  • Featuring Google: Quality Score for 2013 Questions from you How will mobile- optimized sites affect Quality Score, and how should I structure my mobile campaigns?
  • Featuring Google: Quality Score for 2013 Questions from you In 2013, social efforts affect everything. How can I leverage this to improve Quality Score?
  • Featuring Google: Quality Score for 2013 Questions from you What role does account history play in Quality Score Ac coun t calculations? H is tor y
  • Featuring Google: Quality Score for 2013 Questions from you Ads in higher positions have comparatively higher CTRs. Why would the Quality Score still be average/low?
  • Featuring Google: Quality Score for 2013 Questions from you I know that content is king in 2013. How do I optimize landing pages for Quality Score, SEO and conversion?
  • Featuring Google: Quality Score for 2013 Questions from you If landing pages are important to Quality Score, are simple one- page websites penalized?
  • Featuring Google: Quality Score for 2013 Questions from you How do ad extensions affect CTR and Quality Score?
  • Featuring Google: Quality Score for 2013 Trada for Paid Search Want a higher return from your paid search? Lacking the time to effectively manage your campaigns? Ready to advertise on Bing & Yahoo!, but don’t want to learn another platform? A community of certified You have control experts does the work. It’s performance-based. and support. When you join the Trada Trada’s experts are paid when In Trada’s Marketplace, you’re the Marketplace, you have access to they beat your CPA. This means boss. You approve all keywords, a community of certified online that their goals are aligned with targeting and ad copy before it advertising professionals. yours, and they will work hard hits the networks, so your brand to get high-quality clicks and and message are entirely within Paid search experts are matched your control. conversions. to your PPC campaign, But you’re also not alone. You’ll then collectively In addition, Trada only have a dedicated account manager build out and benefits when we help to help you set goals and make manage day- you achieve profitable decisions, and this account to-day tasks: conversions. So we’re manager will keep a close eye on research, motivated to get you your campaigns to ensure Optimizer analysis and results – not spend work is top notch and you are optimization. your budget. getting the best possible results. Our Optimizer community provides the diversity of thinking needed to reach a broad audience as well as the time required to manage campaigns effectively.
  • Featuring Google: Quality Score for 2013 Who works with Trada? Mid-market and larger small companies who have sophisticated needs and a small marketing team.
  • Featuring Google: Quality Score for 2013 Book a demo today. A Trada Marketplace Expert will give you a personalized campaign assessment and see if you’re a fit for Trada.
  • ?Featuring Google: Quality Score for 2013 Check your email tomorrow for a link to the slides, the recording, and this free whitepaper, PPC Quality Score Myths Exposed! @sjanveja @fasterstill @annafsawyer