[WEBINAR] Facebook Ads:  You Can Make Them Work
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

[WEBINAR] Facebook Ads: You Can Make Them Work

on

  • 3,332 views

Facebook Ads expert Chad Hacker and Facebook Ads fangirl Anna Sawyer explain the fundamentals. Learn to “Like” Facebook! We’ll show you how you can make Facebook measurable, attainable and ...

Facebook Ads expert Chad Hacker and Facebook Ads fangirl Anna Sawyer explain the fundamentals. Learn to “Like” Facebook! We’ll show you how you can make Facebook measurable, attainable and profitable.

Check out Trada Reviews here: http://www.trada.com/trada-reviews/

Statistics

Views

Total Views
3,332
Views on SlideShare
3,303
Embed Views
29

Actions

Likes
7
Downloads
116
Comments
2

3 Embeds 29

http://paper.li 22
http://www.direccionnacionaldetransito.gob.hn 6
http://a0.twimg.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

[WEBINAR] Facebook Ads: You Can Make Them Work Presentation Transcript

  • 1. Facebook Ads: You Can Make Them Work! Learn to “Like” Facebook in 25 minutes.#likeFacebookAds
  • 2. #likeFacebookAds trada.com
  • 3. Chad Hacker,Director of Optimizer Enablement @trada Anna Sawyer, Marketing Manager @annafsawyer trada.com
  • 4. FACEBOOKIMPRESSIONS 4 EVERY DAY
  • 5. Facebook Ads are the The bottom line: most versatile, targeted way to advertise online. And they have incredible reach.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 6. Challenges with Facebook advertising (why it’s scary)Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 7. BANNER BLINDNESS
  • 8. You have to hire agraphic artist to make all the ad creative.
  • 9. Targeting ispowerful - but how do you get your adsin front of the right people?
  • 10. Who sees your ads?Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 11. Facebook Glossary The number of individuals who liked your Facebook page, RSVPed to your event, Connections or installed your app within 24 hours of seeing your ad or sponsored story. Basically, a connection is a conversion.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 12. Facebook Glossary The number of individual Reach people who saw your sponsored stories or ads. Reach can be equated to unique user impressions.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 13. Facebook Glossary The number of people Social Reach who saw your sponsored stories or ads because their friends liked your page, RSVPed to your event, or used your app.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 14. Facebook Glossary The average number of Frequency times each person saw your campaigns sponsored story or ad. This is helpful for gauging ad fatigue.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 15. Basic Ad FormatsChad Hacker: @trada Anna Sawyer: @annafsawyer
  • 16. Basic ads
  • 17. “Like” ad Links to tab on Facebook pageChad Hacker: @trada Anna Sawyer: @annafsawyer
  • 18. Event ad Links to eventChad Hacker: @trada Anna Sawyer: @annafsawyer
  • 19. Application ad Links to applicationChad Hacker: @trada Anna Sawyer: @annafsawyer
  • 20. Standard ad Links to specified URLChad Hacker: @trada Anna Sawyer: @annafsawyer
  • 21. Sponsored StoriesChad Hacker: @trada Anna Sawyer: @annafsawyer
  • 22. Sponsored Stories Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 23. Page “Like” Story Mary-Jane likes your page Page “Like” Story lets Mary-Jane’s friends know about the likeChad Hacker: @trada Anna Sawyer: @annafsawyer
  • 24. Page Post Story You published a post to your page’s fans Page Post Story allows this post to show up in more fans’ news feedsChad Hacker: @trada Anna Sawyer: @annafsawyer
  • 25. Page Post “Like” Story Fidji liked one of your page posts in the last 7 days Page Post “Like” Story lets Fidji’s friends know about post likeChad Hacker: @trada Anna Sawyer: @annafsawyer
  • 26. App Used and Game Played Story Lauryn played/used your app/game App Used/Game Played Story tells her friends about this actionChad Hacker: @trada Anna Sawyer: @annafsawyer
  • 27. App Share Story Hayes shared a story from your app in the last 7 days App Share Story lets Hayes’ friends know about the shareChad Hacker: @trada Anna Sawyer: @annafsawyer
  • 28. Check-in Story Lisa checked in or claimed a deal using Facebook Places Check-in Story lets Lisa’s friends know about itChad Hacker: @trada Anna Sawyer: @annafsawyer
  • 29. Domain Story Mike liked/shared content from your website or pasted a link from your site to his wall Domain Story lets Mike’s friends know about this actionChad Hacker: @trada Anna Sawyer: @annafsawyer
  • 30. [WEBINAR]Facebook Ads: WhichAd Types andTargeting are for You?January 19, 2012
  • 31. The complexity andpotential of targeting
  • 32. age likes interests birthday There are so manyways to target ads in apps education Facebook, it can beincredibly confusing. timeline friends content event fans RSVPs
  • 33. Narrowing your audience When choosing targets, focus on two things: Thinking outside the boxChad Hacker: @trada Anna Sawyer: @annafsawyer
  • 34. Targeting Overview 800 MillionSegment & Hypertarget UsersLeverage Targeting Options: Target by: Country, State, Province Demo and Geo City or Zip Code Targeting Targeting Target by: Gender, Age, Birthday, Workplace & Relationship Status, Language Education Targeting Target by: Workplace, Education, Preferred Language Likes and Interest Target by: Favorite TV Shows, Targeting Movies, Books, Music, Hobbies, Religion, Political Views Small number of targeted users
  • 35. Thinking outside the box: Let’s say you want to sell golf clubs.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 36. Nick is an obvious target.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 37. Barbara doesn’t like gold - but she does like the Palm Beach Country Club.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 38. Chaz doesn’t have the word golf anywhere on his profile. But he plays golf for a living: he’s a sales guy.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 39. Yes, you should try the obvious targets. But Facebook’s best advertisers use non- linear thinking to target ads.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 40. Campaign organization tipsChad Hacker: @trada Anna Sawyer: @annafsawyer
  • 41. Let’s compare Facebook to paid search! Paid Search Facebook Campaign comparable to Account comparable Ad group to CampaignChad Hacker: @trada Anna Sawyer: @annafsawyer
  • 42. Don’t create campaigns with manydifferent targets and ads. Keep yourcampaigns small!
  • 43. Do not put all segmented target groups in one campaign - as your ads are competing within the campaign.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 44. Prevent ad fatigue, or banner blindness, by changing ads frequently. As soon as click-through rate trends down, submit new content!Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 45. [WEBINAR] Leveraging standard ads and Facebook Ads: sponsored stories Which Hypertargeting tips Ad Types and Measure your Facebook ROI Targeting are for You? Facebook’s NEW new bidding! January 19, 2012Anna Sawyer: @annafsawyer trada.com
  • 46. Here’s where we take two minutes to show you how Trada can help you run Facebook advertising...... and it doesn’t cost any more than if you were to do it yourself. trada.com
  • 47. Trada has a community of Facebook adsexperts and ad creatives (designers) who do the work for you.
  • 48. Multiple experts workon your campaign at the same time. You get:Intuitive hypertargetingConstant optimization Free ad creative
  • 49. There are no fees to use the Trada-for-FacebookMarketplace and have access to our certified experts. You can get started right away! trada.com
  • 50. KP Elements: Trada forFacebook Case Study
  • 51. KP Elements: Trada forFacebook Case Study CAMPAIGN STATS: Unique Ads: 390 Click-Through-Rate: 142% increase Cost-Per-Click: $0.31 (45% improvement)
  • 52. KP Elements: Trada forFacebook Case Study “I was spending at least 10 hours a week on Facebook, and it was a nightmare. I ended up paying a ton of money on clicks that weren’t converting. I decided to abandon it because I figured I couldn’t crack the code. Trada’s solution solved the problem almost overnight.” – Bill D’Alessandro, Founder KP Elements
  • 53. @trada Time for questions! @annafsawyerFor more information or to schedule a Trada demo, email sfox@trada.com trada.com