Crowdsourcing Solutions for SMB Marketers

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Crowdsourcing is changing the way we do work - and you will need to understand how to use it. Working with a crowd can give you access to the scale and expertise at a fraction of the cost of hiring …

Crowdsourcing is changing the way we do work - and you will need to understand how to use it. Working with a crowd can give you access to the scale and expertise at a fraction of the cost of hiring in-house.

Six panelists - thought leaders in the crowdsourcing industry - will offer tips for SMB marketers on how to use crowdsourcing tools for digital marketing success.

Check out Trada Reviews here: http://www.trada.com/trada-reviews/

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  • 1. TRADA PRESENTS The Marketing Department of the Future: Crowdsourcing Solutions for SMB MarketersThursday, September 29, 2011
  • 2. $25 #SMBCrowdsourcing trada.comThursday, September 29, 2011
  • 3. Thursday, September 29, 2011
  • 4. Ross Kimbarovsky Co-founder, Crowdspring.com In 2007, Ross left a successful 13 year career as a trial lawyer to pursue his dream of founding a technology company (in part so that he could wear shorts and sandals to work every day) by co- founding crowdSPRING – the world’s #1 marketplace for crowdsourced graphic design, industrial design and copywriting services. Lukas Biewald, Chairman/Co-founder, Crowdflower.com Fergus Dyer-Smith Peter LaMotte, President, Co-Founder, CEO GeniusRocket.com Wooshii.com Bryan Estes, Director of Biz Dev Niel Robertson BigDoor.com CEO, Trada.comThursday, September 29, 2011
  • 5. Fergus Dyer-Smith Co-Founder, CEO Wooshii.com By 2004 Fergus had spent several years building the UK’s leading student tour operator and Europe’s largest Winter music festival and decided to swap his snowboard for a surfboard in South West Portugal. A bizarre place to then co-found a start-up like Wooshii! Wooshii is an on-line marketplace for video professionals servicing small businesses with videos for their websites. Lukas Biewald, Chairman/Co-founder, Crowdflower.com Ross Kimbarovsky Co-founder, Peter LaMotte, President, Crowdspring.com GeniusRocket.com Bryan Estes, Director of Biz Dev Niel Robertson BigDoor.com CEO, Trada.comThursday, September 29, 2011
  • 6. Bryan Estes, Director of Biz Dev BigDoor.com Bryan Estes is Director of Business Development and Implementation Specialist for BigDoor, a company dedicated to making the online world more rewarding by providing gamification technology to non-gaming websites. Bryan works closely with BigDoor’s partners to get them up to speed and running quickly with gamification. Lukas Biewald, Chairman/Co-founder, Crowdflower.com Ross Kimbarovsky Co-founder, Peter LaMotte, President, Crowdspring.com GeniusRocket.com Fergus Dyer-Smith Niel Robertson Co-Founder, CEO CEO, Trada.com Wooshii.comThursday, September 29, 2011
  • 7. Lukas Biewald, Chairman/Co-founder, Crowdflower.com Lukas Biewald is Chairman and co-founder of CrowdFlower, a crowdsourcing Internet company that breaks large digital projects into small tasks and distributes them to workers around the world. CrowdFlower engages a workforce of nearly 1 million people to complete more than 1 million microtasks every day on behalf of a range of Fortune 50 companies. Bryan Estes, Director of Biz Dev BigDoor.com Ross Kimbarovsky Co-founder, Peter LaMotte, President, Crowdspring.com GeniusRocket.com Fergus Dyer-Smith Niel Robertson Co-Founder, CEO CEO, Trada.com Wooshii.comThursday, September 29, 2011
  • 8. Peter LaMotte, President, GeniusRocket.com Peter LaMotte is President of GeniusRocket, a creative agency based in Washington DC. First hired by GeniusRocket to run their marketing department, Peter eventually became President of the company at which point he changed the business model from a crowdsourcing company running video and design contests, to a creative agency powered by the creativity of vetted professional community. Bryan Estes, Director of Biz Dev BigDoor.com Ross Kimbarovsky Co-founder, Crowdspring.com Lukas Biewald, Chairman/Co-founder, Crowdflower.com Fergus Dyer-Smith Niel Robertson Co-Founder, CEO CEO, Trada.com Wooshii.comThursday, September 29, 2011
  • 9. Niel Robertson CEO, Trada.com Niel Robertson came to Colorado from Boston in 1998 to find out more about “this state he was always flying over”. To his surprise, he liked it and started building companies. Along the way he built two software companies, opened (and closed) a couple of restaurants, and learned how to love Fleece and Flip Flops. Currently, he is the founder and CEO of Trada, the world’s first and only crowdsourced paid search marketplace. Bryan Estes, Director of Biz Dev BigDoor.com Ross Kimbarovsky Co-founder, Crowdspring.com Lukas Biewald, Chairman/Co-founder, Crowdflower.com Fergus Dyer-Smith Co-Founder, CEO Peter LaMotte, President, Wooshii.com GeniusRocket.comThursday, September 29, 2011
  • 10. Tap into the crowd: what is crowdsourcing?Thursday, September 29, 2011
  • 11. Crowdsourcing is the process of handing tasks traditionally performed by one person...Thursday, September 29, 2011
  • 12. to a crowd of people.Thursday, September 29, 2011
  • 13. Lower cost Wide range of talent Diversity of Fast thinking results Simplified hiringThursday, September 29, 2011
  • 14. Crowdsourcing makes things attainable for SMB marketers that they wouldn’t otherwise be able to have.Thursday, September 29, 2011
  • 15. Content creation Translation Software/website bug Graphic design/video testing Microtasking Search marketing (and more)Thursday, September 29, 2011
  • 16. The intern problem The expert problemThursday, September 29, 2011
  • 17. Ross Kimbarovsky Lukas Biewald, Co-founder, Chairman/Co-founder, Crowdspring.com Crowdflower.com Fergus Dyer-Smith Peter LaMotte, Co-Founder, CEO President, Wooshii.com GeniusRocket.com Bryan Estes, Niel Robertson Director of Biz Dev Founder and CEO, BigDoor.com Trada.comThursday, September 29, 2011
  • 18. How are these workers paid?Thursday, September 29, 2011
  • 19. Ross Kimbarovsky Lukas Biewald, Co-founder, Chairman/Co-founder, Crowdspring.com Crowdflower.com Fergus Dyer-Smith Peter LaMotte, Co-Founder, CEO President, Wooshii.com GeniusRocket.com Bryan Estes, Niel Robertson Director of Biz Dev Founder and CEO, BigDoor.com Trada.comThursday, September 29, 2011
  • 20. How can you make it How are these work for your workers paid? business?Thursday, September 29, 2011
  • 21. Ross Kimbarovsky Lukas Biewald, Co-founder, Chairman/Co-founder, Crowdspring.com Crowdflower.com Fergus Dyer-Smith Peter LaMotte, Co-Founder, CEO President, Wooshii.com GeniusRocket.com Bryan Estes, Niel Robertson Director of Biz Dev Founder and CEO, BigDoor.com Trada.comThursday, September 29, 2011
  • 22. THURSDAY, OCT 6, 12:15PM EASTERN Crowd and Community Management for SMB Marketers Game mechanics wizards BigDoor will share insight into crowd incentive and community management, as well as practical steps SMB marketers can take to manage a crowd of virtual workers to perform to their goals. Trada CEO Niel Robertson, who authored the crowdsourcing theory ‘Crowd Mechanics’, will discuss specific elements necessary to managing a crowd of experts to meet both individual and group goals. Bryan Estes, Director of Biz Dev BigDoor.com Niel Robertson CEO, TradaThursday, September 29, 2011
  • 23. THURSDAY, OCT 13, 12:15PM EASTERN Crowdsourcing Content and Distributing Across Channels SMBs and larger companies struggle with creating enough/the right content, and with managing and amplifying it across channels. Crowdsourcing content engine Serv.io and on-demand microtask firm CrowdFlower will share strategies for managing crowd-created content, maximizing ROI, and how to amplify your content to get the most value. Mark Chatow Lukas Biewald, VP of Marketing Chairman/Co-founder, Servio.com CrowdFlower.comThursday, September 29, 2011
  • 24. THURSDAY, OCT 20, 12:15PM EASTERN Right Brains On Demand: Crowdsourcing Video Putting together effective web videos to market brands and products is a challenge for SMB marketing teams - but the payoff is huge. Genius Rocket and Wooshii have both applied the crowdsourcing approach to video content creation: offering accessible, manageable video to SMBs. Theyll weigh in on which companies should have a marketing video strategy, what type of content gets results, and how to successfully use crowdsourcing to get what you want out of video marketing - without the crippling cost of a creative agency or in-house video team. Fergus Dyer-Smith Peter LaMotte, Co-Founder, CEO President, Wooshii.com GeniusRocket.com Anna Sawyer, Marketing Manager, Trada.comThursday, September 29, 2011
  • 25. QUESTIONS! Want more info? dranda@trada.com Ross Kimbarovsky Lukas Biewald, Co-founder, Chairman/Co-founder, Crowdspring.com Crowdflower.com Fergus Dyer-Smith Peter LaMotte, Co-Founder, CEO President, Wooshii.com GeniusRocket.com Bryan Estes, Niel Robertson Director of Biz Dev Founder and CEO, BigDoor.com Trada.comThursday, September 29, 2011